Danielle Clasing

Senior Digital Marketing Strategist @Dealer eProcess

United StatesCommunications ManagerEmail Marketing ManagerDigital Ads Manager💸 MarketingMarketing Analytics ManagerCommunity ManagerContent Manager

About As a Senior Digital Marketing Strategist at Dealer eProcess, I leverage my 16+ years of experience and my Northwestern IMC Master's degree to create and execute effective online marketing campaigns for automotive dealerships across the US. I have a creative visual sense, excellent writing skills, and the ability to translate marketing ideas and design concepts for executive management. I specialize in new media, using Google Ads, Microsoft Advertising, and other platforms to optimize the online presence and performance of my clients. I have earned multiple certifications in search and display advertising, and I have successfully managed large-scale projects and budgets with proven results. I am passionate about staying updated on the latest trends and innovations in digital marketing, and I enjoy collaborating with my team and partners to deliver high-quality solutions.

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Work Background

Dealer eProcessSenior Digital Marketing Strategist

Jun. 2023Lisle, Illinois, United States · HybridAs a Senior Digital Marketing Strategist at Dealer eProcess, I leverage my 16+ years of experience and my Northwestern IMC Master's degree to create and execute effective online marketing campaigns for automotive dealerships across the US. I have a creative visual sense, excellent writing skills, and the ability to translate marketing ideas and design concepts for executive management. I specialize in new media, using Google Ads, Microsoft Advertising, and other platforms to optimize the online presence and performance of my clients. I have earned multiple certifications in search and display advertising, and I have successfully managed large-scale projects and budgets with proven results. I am passionate about staying updated on the latest trends and innovations in digital marketing, and I enjoy collaborating with my team and partners to deliver high-quality solutions.

LotLinx, Inc.Senior Strategy Manager

Dec. 2020 - Sep. 2022Chicago, Illinois, United States

LotLinx, Inc.Senior Digital Strategist

Aug. 2020 - Sep. 2022Chicago, Illinois, United States

LotLinx, Inc.Digital Strategist

Jun. 2017 - Sep. 2022Chicago, ILAs a Digital Strategist, I work with automotive clients across the U.S. to identify their unmet needs, goals, opportunities and challenges to devise a digital strategy for their business. Responsibilities: Developing solutions to meet clients’ brand objectives based on consumer insight and data Understanding return-on-investment (ROI) and measuring the effectiveness of the digital marketing strategy Fully understanding social media, content strategy, mobile technology, retail in-store – and more Specifying a business' vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives Performance assessment: Reviewing effectiveness of current digital advertising efforts across all channels including SEO optimization, SEM campaign strategy, social media marketing, third party sites, email marketing and lead providers Analyzing campaign performance using Google Analytics data, focusing on achieving a low bounce rate, and a high level of engagement and conversions Analyzing a customer's purchasing behavior across all of the different channels Reporting: Conducting weekly strategy calls with a business' key stakeholders to go over results and how our digital marketing advertising affects the bottom line. This includes reporting unique visits, engagement, conversions and spend Utilizing A/B testing to determine which advertising strategy is most effective Creating an optimized digital strategy based on the business' market data, historical sales data, customer behavior, internal sales goals, and competitor analysis Discussing how our omni-channel approach provides the most impactful exposure for the client's advertising. This includes publishing ads on search engines, custom integrations, social media, display advertising and integrated listings Utilizing new technologies such as automation and artificial intelligence to generate new insights and create effective campaigns with higher ROI

Habitat for Humanity InternationalVolunteer

Mar. 2017 - Sep. 2022Naperville, IL- Social Media Marketing - Graphic Design - Other duties as needed

Bill Jacobs MotorsportDigital Marketing Strategist

Jul. 2014 - Mar. 2017Greater Chicago AreaI was responsible for the development, execution and success of all digital marketing initiatives for Bill Jacobs Motorsport's in-house agency brands: BMW, Land Rover, MINI and Volkswagen. I utilized a variety of digital platform strategies including digital advertising, email marketing, content marketing, social media marketing, integrated campaigns and new platform initiatives to grow engagement as well as generate leads and sales. Daily responsibilities included agency management, creative management, campaign management, CRM management, project management, budget management and reconciliation. Results: - Increased digital brand visibility (SEO) in top 10 market share cities across all 4 brands by an average of 20% in one year period - Sought out & managed new digital marketing agency partnerships to provide services including PPC advertising, remarketing, SEO optimization, social media management, content creation, and reputation management - Implemented a project management system to streamline workflow and increase productivity - Implemented custom dashboards in Google Analytics to track ROI and growth across digital channels and third party lead providers More responsibilities: - Developing and driving sales and service initiatives using data-driven digital strategies - Optimizing campaigns for high conversion rates, overseeing program success using key benchmarks and measurable tools, and adjusting strategies accordingly - Conceiving and developing strategies that touch multiple platforms for a cohesive strategy - Analyzing third-party data and investigating new growth opportunities, collaborating with agencies, vendors and production managers on a daily basis - Identifying value propositions and key messages for company's marketing campaigns - Preserving brand integrity by monitoring consistency and quality of marketing content, best practices, and brand compliance - Cultivating effective partnerships with internal departments

CBS Radio/ CBS LocalSenior Web Editor/ Project Manager - B96 (WBBM-FM) & US99.5 (WUSN-FM)

Apr. 2013 - Jul. 2014Greater Chicago AreaIn this role, you must have excellent communication skills, both written and oral, undertake research using a variety of sources, be creative and able to alter the style of writing to reflect the audience, and multitask and prioritize projects. Daily responsibilities include producing new, SEO optimized content for the target audience, sourcing images and articles, creating custom email campaigns, working on client presentations and projects with internal departments, maintaining the website and ensuring all information is accurate from all contributors. Results: B96 & US99.5 websites were top organic traffic drivers for all CBS Local music websites, thus increasing sponsorship and revenue opportunities. More responsibilities: - Applying digital marketing strategy across all media channels - Designing, copywriting, and coding email marketing campaigns, creating online contests, texting campaigns, managing brand loyalty programs & databases, running overall website content and direction - Managing all digital aspects of integrated marketing & client projects, from brainstorming to execution - Working as the project lead on large integrated marketing live events (B96 Pepsi Summer Bash & US99.5 Live Country), building digital marketing calendars and digital campaign management (paid and earned) - Serving as manager for multiple projects with tight deadlines in a fast-paced environment while maintaining commitment to brand integrity, quality, and excellence - Liaison for other departments for developing strategy, website implementation, creating schedules and calendars for promotions, email marketing, social media and custom content - Monitoring website statistics and social audience growth to create and exceed goals, utilizing SEO and Google Analytics for optimization Writing: https://www.cbsnews.com/chicago/search/?q=danielle+clasing

CBS Radio/ CBS LocalWebmaster/ Project Manager - B96 (WBBM-FM) & K-HITS (WJMK-FM) formerly JACK FM

Jul. 2007 - Apr. 2013Greater Chicago AreaImplementation and maintenance of station website, generation of creative web content and promotional material (written/graphic using Adobe Photoshop & Illustrator), understanding and application of SEO, WordPress blog management including managing 10+ site contributors, managing all online contesting, managing and executing client promotions, maintaining station databases (email/texting/contesting/mobile), coordinating and executing station on-air and/or on-site promotions online, creating and managing all station social media accounts, creating email campaigns, concert photography, and more responsibilities.

CBS Radio/ CBS LocalMarketing and Promotions Coordinator - B96 (WBBM-FM) & JACK-FM (WJMK-FM)

Feb. 2007 - Feb. 2009Greater Chicago Area- Supervising part-time employees and interns in the office and at outside promotional events - Executing station appearances, festivals, concerts, movie screenings, and parades - Daily correspondence with listeners, event contacts, partners, vendors and clients - Face-to-face interaction with listeners and consumers at events, product display and sampling, lead and brand activation - Creating recaps for client programs, measuring effectiveness of marketing strategy at events - Updating content, photo galleries, and event listings on website - Marketing research, prize fulfillment, answering phones, data entry, executing promotional and marketing campaigns, obtaining marketing partners for grassroots events

StarbucksShift Supervisor

Mar. 2003 - Feb. 2007Greater Chicago Area- Supervising 10+ part-time & full-time employees - Directing work on the floor, running a shift, leading a team, and making decisions that impact store operations -Creating great experiences for partners and customers, providing excellent service -Money management, exceeding standards of quality, building local strategies for performance