Sophia Fong - Creative Director, Wrytesnaap Studio

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Work Background

WryteSnaap StudiosCreative Director

Mar. 2024Singapore · HybridWeb Design & Development Photography Content Creation Social Media Marketing Branding & Identity

Mortar & Pestle SingaporeGeneral Manager

Oct. 2023Singapore · HybridOversaw all daily operations and events operations for smooth & efficient service. Developed events deck from concept to completion. Worked closely with Head Chef to design catering concepts for internal and external events. Oversaw multiple successful events from planning to completion - inclusive of Weddings, Birthday Parties and Corporate Networking. Led the charge for a massive collaboration with Durex Singapore & AKA Asia for their year end campaign and oversaw the event held from conception to completion. Handled invoices, revenue reports, petty cash and staff claims. Monitor market trends, research consumer markets and competitors’ activities. Support new and ongoing marketing and business development activities. Training of Front of House staff including all briefing, allocation and de-briefing. Shot photos of restaurant events, food, drinks and guests including post-production. Handled all operational duties including opening & closing duties according to shift and restaurant operational requirements. Racked up event revenue for months of November & December to more than $50k combined.

Bacatá SingaporeGuest Relations & Marketing Manager

May. 2023 - Oct. 2023Singapore · On-site- Ensuring and providing flawless, upscale, professional and high class guest service experiences - Analyzing customer feedback and providing strategic direction to continuously improve overall rating - Responding to guests needs and anticipating their unstated ones - Develop and execute communication strategies to engage guests - Develop and maintain guest communication calendars to ensure timely and relevant messaging to our guests. • Create and maintain guest segmentation and targeting strategies to ensure personalized communications for each guest. - Stay up-to-date with industry trends and best practices to ensure our communication strategies are cutting-edge and effective. - Designed social media collateral for all social media related and marketing activities - Created content calendars and copywriting - Brand photography, videography & handled all marketing metrics & reports

Lime House CaribbeanLimin' Experience Piratess

Dec. 2022 - May. 2023Singapore · Hybrid• Manage Social media content and calendar including developing content as required • Managing guests' experiences both in the restaurant and for events as required • Greeting and checking in guests as they arrive. • Ensuring guests have a pleasant experience. • Complaints handling • Arranging reservations as required • Monitor market trends, research consumer markets and competitors’ activities • Support new and ongoing marketing and business development activities

Walton GlobalProcesses & Operations (Investor Services)

Mar. 2022 - Dec. 2022SingaporeCurrent expertise involves handling Estate transfers for Deceased clients, resale of EFPDLI, 3rd Party Payment requests and KYC compliance checks relating to 3rd Party Payment, facilitating account manager transfers, mortgage payment analysis and foreclosures for both Singapore & Japan office clients. I also help to conduct training in the related disciplines listed above.

Ministry of ManpowerCustomer Experience and Operations Supervisor

Dec. 2020 - Mar. 2022SingaporeI. Supervise and manage a team of officers who are based off-site II. Provide mentorship & training to new officers. III. Approve & maintain tabulation of staffs’ working hours & KPIs completed IV. Maintaining of Public Relations; regarding any complaints or concerns X. Recommend improved work procedures to expedite work efficiency VI. Conduct Telephone or Premise Visit survey VII. Input respondent’s information into digital portal & to handle it with utmost confidentiality VIII. Achieve high response rate by using skills of persuasion to ensure respondents complete submissions of surveys or census. IX. Ensure all input is accurate and meticulously performed

One Spine ChiropracticMarketing Executive Cum Clinic Consultant

Jan. 2020 - Jul. 2020SingaporeI. Providing exceptional customer service that goes beyond call of duty. II. Answering phone calls & appointment handling for patients. III. Multi-tasking & managing patient flow, assisting doctors in day to day operations providing assistance at health talks, upholding cleanliness of clinic premises. IV. Ensure quality of standards across individual assigned clinic. V. Ensure daily, monthly & quarterly reports are done. VI. Handled regular follow-ups and follow ups for new patients weekly. VII. Handled inventory, utilities of clinic and maintenance of clinic equipment. VIII. Responsible for defining, identifying and executing various marketing strategies in accordance to business needs. IX. Conducts research to identify industry trends and commercial opportunities. X. Develop & implement campaigns in accordance with objectives and budgets. XI. Provides advice on branding, positioning, communications and other marketing issues. XII. Develop and nurture relations with external collaborators and in-house clients. XIII. Give direction to marketing efforts with the most effective & appropriate tools. XIV. Keep abreast of emerging trends and share relevant to industry knowledge and insights. XV. Execute strategic tasks and monitoring outcomes. XVI. Plan, produce and execute video concepts, prepare copywriting and shooting scripts according to business requirements. XVII. Shoot and edit videos according to clients’ videography concepts. XVIII. Involve in pre-production and post-production activities. XIX. Define most important social media KPIs, Monitoring of SEO and user engagement for better optimisation. XX. Manage and oversee social media content and accounts.

Healing Hands Chiropractic SingaporeAssistant Supervisor

Jun. 2017 - Dec. 2018SingaporeI. All duties as a Clinic Consultant as mentioned below. II. Ensured all administrative tasks assigned to Clinic Consultants across all 4 outlets were performed promptly & efficiently. III. Ensured proper cash management and governance as set out by the company. IV. Ensured that all leave applications were verified, updated & captured in the database. V. Manage overall rostering and availability of manpower for clinic & events. VI. Managed current and new employees. VII. Provided training for all new employees and refreshers for current employees. VIII. Verify that all claims for expenses are true, valid and in accordance with the company's policies. IX. Coordinate with Doctors in the management of patient flow & load. X. Ensure smooth operations of the clinics across all 4 outlets

Healing Hands Chiropractic SingaporeClinic Assistant

Feb. 2017 - Jun. 2017SingaporeXXI. Providing exceptional customer service that goes beyond call of duty. XXII. Answering phone calls & appointment handling for patients. XXIII. Multi-tasking & managing patient flow, assisting doctors in day to day operations providing assistance at health talks, upholding cleanliness of clinic premises. XXIV. Ensure quality of standards across individual assigned clinics. XXV. Ensure daily, monthly & quarterly reports are done. XXVI. Handled regular follow-ups and follow ups for new patients weekly. XXVII. Handled inventory, utilities of clinic and maintenance of clinic equipment.

Spa Esprit GroupCustomer Service Officer

Jun. 2014 - Nov. 2014Great World CityHandled all service inquiries, bookings & calls. Compiled data pertaining to all necessary information for store. Handled petty cash & cashiering. Interacting with clients with a positive & warm attitude to ensure utmost quality service. All appointment handling. Selling & promoting of products & packages.

LimehousePart Time Waitress

Mar. 2014 - Mar. 2014Keong Saik RoadHandled POS system, served lunch & dinner, taking of orders, clearing of dishes, set up & closing duties, interacting with guests in order to provide exceptional service.

KDS Marine Services Pte LtdAdministrative Assistant

Jan. 2012 - Aug. 201310, Penjuru Rd, MFT BuildingResponsible for compilation of data, secretarial and clerical duties handling payslips, tax voices & other ad-hoc duties such as answering calls from clients & interacting with potential & existing clients of the company.

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