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Work Background
Hoag Health SystemPrincipal, Hoag On-Demand Care
Jan. 2025Newport Beach, California, United StatesLeading the development of Hoag's innovative on-demand care platform, designed to transform how patients access urgent medical care while maintaining Hoag's commitment to exceptional quality. As the business leader for this strategic initiative, I direct a cross-functional team of product managers, designers, and engineers creating a virtual care solution that addresses critical market pressures and patient needs. My focus is on business strategy development, emphasizing fragmentation in the healthcare system and access to care, leveraging AI-driven technology and data science, and maintaining a strong understanding of healthcare market conditions. The Hoag On-Demand platform sits at the intersection of technological innovation and Hoag's patient-centered approach, creating a seamless digital experience to expand access to care when patients need it most. By integrating virtual care into our comprehensive healthcare ecosystem, we're meeting modern consumer expectations for convenience and accessibility, while helping patients navigate other care needs within Hoag to support their entire healthcare journey.
Hoag Health SystemPrincipal, Digital Strategy & Operations
Oct. 2023 - Jan. 2025Newport Beach, California, United StatesAs Principal of Digital Strategy and Operations at Hoag Health, I led the successful relaunch of Hoag Compass, transforming it from a telehealth service into a comprehensive lifestyle medicine membership program focused on longevity and proactive health management. I managed cross-functional teams, including product managers, marketers, engineers, and product designers to develop and implement the program's strategic vision. Additionally, I built and supervised a diverse clinical team comprised of physicians, nurse practitioners, medical assistants, care coordinators, and health coaches to deliver holistic patient care. I led and oversaw all marketing initiatives—from paid media campaigns and community events to print materials and an ambassador program—while also cultivating valuable business partnerships. Through strategic leadership, market insight, and my passion for healthcare, I helped my team achieve full panel capacity and expand the program to other areas of Orange County. I am deeply committed to healthcare innovation, developing solutions that address patient needs comprehensively and position clinical teams as true partners in long-term health.
AccentureCommerce Strategy Lead
Oct. 2021 - Oct. 2023Los Angeles, California, United StatesLed strategic sales and business transformation engagements in the software and platforms, healthcare, and hi-tech industries. Analyzed client challenges and growth opportunities using value assessments, business methodologies and frameworks, ROI benchmarks, and analytical tools. Maintained a strong understanding of clients' technology footprint, strategic growth plans, technology strategy, and the competitive landscape to design solutions that achieved results. Identified and sold $25MM in net new revenue for operations, digital strategy, and sales transformation work. Led and developed 10 direct reports as a champion of personal and professional growth and managed Executive level client relationships.
Jansy Senior Sales Director
Oct. 2019 - Mar. 2021Greater Los Angeles AreaAchieved 105% of quota in year 1 through new client acquisitions, totaling $4MM in sales in 2021 Strategized new product ideas with clients through industry research, trend analyses, & ROI benchmarks Directed all company digital marketing initiatives to generate leads for the sales team & supported CRM implementation Managed 2 direct reports, while supporting & coaching 10 additional indirect reports
Crown Consulting Company, LLCSales and Marketing Consultant
Jan. 2017 - Oct. 2021Los Angeles, California, United StatesFounded a sales & marketing consulting firm to support clients’ journeys to establishing an industry leading position Worked with healthcare professionals to develop sales & digital marketing strategies that were aligned with business & revenue goals & created a standardized approach to implementation across locations & teams Conducted market research, strategized & managed business planning initiatives to support the development of new beauty & wellness products & created marketing launch plans for e-commerce & retail launches
StraumannTerritory Sales Manager
Jan. 2015 - Jan. 2017Orange County, California AreaAchieved a 12.5% growth rate year over year with 300+ existing accounts and 12 new account acquisitions during tenure Completed year 2 at 100.2% of quota, an increase of 25.2% from the start of year 1 Created strategic value assessments & ROI analyses to support customer’s decision making during the buying process Developed relationships with industry leading associations, institutions & educators to drive product adoption
Ellman International, Inc.Territory Sales Representative
Dec. 2013 - Jan. 2015Orange County/San Diego/San Bernardino/Riverside, CABuilt two $5MM territories that led to being ranked #1 in new business sales in 2013 and 2014 Developed GTM market sales & distribution strategies for new product launches Established partnerships with top medical academies & professional orgs to drive adoption
CBS New YorkIntern/Sales Representative
Jan. 2012 - Dec. 2013Greater New York City AreaClosed $225,000 of new business over the first 6 months of employment & was ranked #1 in new business sales Won $25,000+ deals for Little Caesar’s, NYC Dept of Buildings, & VW dealerships - the highest grossing deals across all sellers in my department Promoted from the Rookie program 6 months early & was assigned two of the largest corporate accounts
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