Lucas Caneda

COO & Co-Founder @TopRanked

Argentina💸 Marketing🧨 Consulting🔥 Startup FounderBusiness Owner💼 C-level Executive👍 Sales & BizDev🏐 Sports

Lucas Caneda is a seasoned leader and co-founder of CXSports, a UK-listed sports tech venture revolutionizing digital influence monetization. As Chief Operating Officer, Lucas drives strategic initiatives that propel revenue growth and operational excellence. Under his guidance, CXSports empowers sports teams, leagues, and athletes to monetize their digital presence through innovative 'Money Pages,' guaranteeing content sponsorship and delivering incremental, unduplicated revenue streams. In addition to his role at CXSports, Lucas draws upon his rich background as a former professional athlete to inform his leadership and decision-making. With a career marked by victories and achievements in the world of sports, Lucas brings a wealth of experience in teamwork, resilience, and strategic thinking to the business arena. He leverages these invaluable lessons to drive innovation and success in the sports tech industry, demonstrating how the principles of sports excellence can be seamlessly integrated into business strategy and leadership. With a passion for both sports and technology, Lucas brings a unique blend of strategic vision and on-field prowess to his endeavors. Connect with Lucas to discover how his unique blend of athletic prowess and business acumen can elevate your organization to new heights.

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Network Power<100 people

Roles

📝100%

Influencer or Blogger

👍100%

Sales & BizDev

🗿100%

Geos

🇿🇦100%

South Africa

Work Background

Masters of TriviaHead of Corporate Sponsorships

Jan. 2024Jackson, Wyoming, United States

CXSportsChief Operating Officer

Mar. 2021London, England, United Kingdom* Lead strategic initiatives to drive growth and operational excellence within the sports tech industry. * Pioneered the development and implementation of innovative monetization strategies, resulting in substantial revenue growth and market expansion. * Cultivated strategic partnerships with sports teams, leagues, and athletes to enhance digital influence and brand visibility. * Oversaw day-to-day operations and cross-functional teams to ensure seamless execution of business objectives.

Uniqorn IncubatorChief Operating Officer

Aug. 2020Sarlat-la-Canéda, Nueva Aquitania, Francia* Directed incubation programs and provided strategic guidance to startups in the sports and technology sectors. * Spearheaded fundraising efforts and secured investments to support the growth and scalability of portfolio companies. * Facilitated collaboration and knowledge sharing among entrepreneurs, investors, and industry experts. * Implemented operational efficiencies to streamline processes and optimize resource allocation.

Sarlat RugbyProfessional Rugby Player

Aug. 2020 - Jul. 2022Francia

FORMATION.GGProduct Manager

Sep. 2020 - Aug. 2021Sarlat-la-Canéda, Nouvelle-Aquitaine, France*Played a pivotal role in the formation and funding of Formation.gg, an all-in-one esports gaming community and platform across PC, Mobile, and Console. *Collaborated with shareholders and investors to shape the company's vision and secure funding, facilitating a successful fundraising round in Australia for $4.5M. *Led product development initiatives aimed at refining and perfecting the platform in preparation for future growth and strategic opportunities. *Implemented innovative customer acquisition strategies, including influencer marketing and other channels, to achieve a remarkably low Customer Acquisition Cost (CAC). *Worked closely with cross-functional teams to optimize marketing efforts and drive sustainable user growth while maintaining cost efficiency.