FORMATION.GGProduct Manager
Sep. 2020 - Aug. 2021Sarlat-la-Canéda, Nouvelle-Aquitaine, France*Played a pivotal role in the formation and funding of Formation.gg, an all-in-one esports gaming community and platform across PC, Mobile, and Console.
*Collaborated with shareholders and investors to shape the company's vision and secure funding, facilitating a successful fundraising round in Australia for $4.5M.
*Led product development initiatives aimed at refining and perfecting the platform in preparation for future growth and strategic opportunities.
*Implemented innovative customer acquisition strategies, including influencer marketing and other channels, to achieve a remarkably low Customer Acquisition Cost (CAC).
*Worked closely with cross-functional teams to optimize marketing efforts and drive sustainable user growth while maintaining cost efficiency.