Ken Fortney - Founder, That Local Pack

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Work Background

GoSiteSenior Content Marketing Manager

Sep. 2022▪Overseeing all content efforts in support of sales, customers success, lead generation, and marketing efforts ▪Creating, editing, & publishing new blog formats which have increased our blog traffic by 380% while maintaining an average time per page view of over 4 minutes ▪Overseeing all company SEO efforts, including keyword research, website management, backlink strategy, to increase overall website traffic by 450% ▪Planning & executing content-generated leads for MQL growth at an increase of 1200% in fewer than 6 months (Mar 2023-Aug 2023) ▪Managing creative for Facebook Ad campaigns, lowering cost per lead >50% and cost per customer by >85% ▪Effectively leveraging generative AI to improve content creation for a lean marketing team

That Local PackFounder

Sep. 2023Fair Oaks, California, United States

CIPIO.aiMarketing Director

Jan. 2022 - Aug. 2022▪ Onboarding & organizing MQLs, SQLs, & Opportunities in HubSpot CRM and Automation Workflows ▪ Researching industry trends in social commerce, social media, influencer marketing, & brand community marketing ▪ Managing SEO, blogs, & whitepapers ▪ Hiring & overseeing marketing teams, including web developers, copywriters, designers, & B2B influencers ▪ Recruiting podcast guests ▪ Setting demand lead generation & marketing goals & KPIs ▪ Tracking marketing performance, including website analytics, multi-touch attribution, app usage, & more ▪ Establishing company influencer persona, prospecting & outreach to relevant B2B2C influencers on LinkedIn, Twitter, YouTube, & Instagram

Business 2 CommunityGuest Writer

Oct. 2020 - Mar. 2022

GRINMarketing Content Writer

Nov. 2019 - Jan. 2022Sacramento County, California, United States▪ From 2019-2020, worked as a contractor with the GRIN marketing team & converted to full-time staff in March 2021 ▪ Composed 2-5 industry-relevant blogs per week, boosting GRIN blog traffic by over 450% and time-on-page by 15% (average session duration of 4:15) ▪ Researched trends in ecommerce, the creator economy, social media, and influencer marketing ▪ Crafted written content for blogs, playbooks, whitepapers, ebooks, landing pages, and more in support of GRIN's greater marketing strategy ▪ Tracked blog performance through search engine rankings, featured snippets, and blog post traffic ▪ Strategized on content adoption, both internal and external use cases ▪ Collaborated with GRIN customer advocates to produce case study content and influencer marketing elearning course content ▪ Tested & experimented new social media features to produce blog tutorials for brands and creators ▪ Introduced AI-generated content, both how to create authentic blog content, as well as leverage generative AI to improve blog and whitepaper quality

UpworkContent Marketing Manager & SEO Specialist

Jan. 2019 - Mar. 2021Sacramento, California, United States▪ Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content. ▪Developed content for articles to engage an audience. ▪Researched ideas and facts pertinent to the type of content/topic assigned. ▪Created and maintained company websites on Wordpress. ▪Established company profiles on social media and online directory listings. ▪Experimented with backlink tactics to increase domain authority.

Premier AccessBusiness Development & Content Marketing Manager

Nov. 2015 - Dec. 2018Las Vegas, Nevada Area▪ Analyzed applicant financial status, credit, and property evaluation to determine feasibility of loan approval. ▪ Built and maintained relationships with customers. ▪ Designed website banners, business handouts and assisted with web visuals. ▪ Researched and improved new methods and trends. ▪ Responsible for digital marketing activities to increase unique traffic. ▪ Effectively managed a high-volume of inbound and outbound customer calls. ▪ Trained and supervised employees.

Money MailerOWNER & MARKETING ADVISOR

Jul. 2014 - Oct. 2015Wilmington, North Carolina Area▪ Carried out all aspects of sales activities such as lead generation, business development and cold calling. ▪ Led customer expansion efforts and business development that optimized revenue potential through direct mail marketing. ▪ Implementation of sales plans through direct mail and ad design. ▪ Created and delivered formal proposals in small and large group settings

Modern Marketing Inc.MARKETING INTERN

Apr. 2014 - Jun. 2014Greenville, SC▪ Coordinated roadshow, event-based marketing events at wholesale warehouse vendors

United States Marine CorpsCOMPANY CLERK

Feb. 2012 - Nov. 2012Camp Lejeune, NC▪ Prepared reports, memos, letters, financial statements and other documents, using word processing, spreadsheet, database or presentation software. ▪ Conducted research, compiled data and prepared papers for consideration and presentation by company commanders, committees and commanding officers.

United States Marine CorpsINFANTRYMAN SQUAD LEADER

Jan. 2009 - Feb. 2012Camp Lejeune, NC▪ Patrolled area of operations to prevent and detect signs of intrusion and ensure security of local inhabitants. ▪ Asked questions in accordance with instructions to obtain various specified information, such as person's name, address, age, religious preference or state of residency.

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