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Work Background
Miami Children's MuseumDirector of Brand Content, Marketing and Public Relations
Aug. 2024Oversee and manage all aspects of the organization’s marketing image, in shaping the online presence, customer experience, and revenue growth by leveraging creative marketing strategies with strategic planning, creative direction, team leadership, and cross-functional collaboration. Develop and implement comprehensive marketing strategies to increase museum visitation and enhance public engagement. Manage and optimize social media channels, email campaigns, and the museum’s website to effectively promote exhibitions and events. Collaborate with curatorial and educational teams to create compelling marketing content and promotional materials. Analyze market trends and audience data to adjust marketing plans and improve campaign effectiveness. Foster partnerships with local businesses, media outlets, and community organizations to expand the museum’s reach and visibility. Analyze competition to identify opportunities and threats. Implement segmentation and personalization strategies to enhance the effectiveness of email campaigns. Develop and implement a social media strategy to enhance brand visibility and engage with the museum’s target audience. Inspire and collaborate with the creative team to produce visually appealing and shareable content. Develop and manage the marketing budget, ensuring efficient allocation of resources. Use data insights to refine marketing strategies and improve overall performance.
Key Achievements:
• Exceeded admission revenue goals for key fundraisers, signature events and initiatives.
• Significantly increased visibility for the organization with a new integrated strategy including digital marketing, public relations, social media and advertising efforts.
Carma ConnectedVice President
Nov. 2022 - Jul. 2024Served as a Public Relations Vice President with multiple teams and direct reports. Led public relations and marketing initiatives including planning and implementation efforts to maximize public visibility for a variety of clients including arts & culture, restaurant, hospitality, event, healthcare and tech clients. Drafted promotional materials for distribution to various marketing channels. Proofread and edited both written and graphic content before distribution to external media sources to ensure that the message being conveyed accurately promotes the client’s goals along with proper branding. Built relationships with press and social media influencers to secure coverage. Served as a company representative at public events and gatherings. Led several teams with 5-10 accounts each, overseeing aspects of all public relations and marketing for numerous clients.
Key Achievements:
• Created, oversaw and implemented successful public relations plans for a multitude of clients.
• Garnered international, national, regional, and local coverage in a variety of industry, trade, lifestyle, and travel outlets.
Rockaway MorePublic Relations Director
Jan. 2021 - Nov. 2022Served as PR Division lead with multiple direct reports. Created and implemented new systems and processes for division. Implemented company-wide rebrand across all client-facing and internal documents. Lead public relations and marketing initiatives including planning and implementation efforts to maximize public visibility for restaurant, hospitality, and event clients. Draft promotional materials for distribution to various marketing channels. Proofread and edit both written and graphic content before distribution to external media sources to ensure that the message being conveyed accurately promotes the client’s goals along with proper branding. Build relationships with press and social media influencers to secure coverage. Serve as a company representative at public events and gatherings. Lead accounts, overseeing all aspects of digital marketing, social media, graphic design, and public relations for numerous clients.
Key Achievements:
• Implemented successful integrated marketing plans for a multitude of hospitality and restaurant clients. • Garnered international, national, regional, and local coverage in a variety of industry, trade, lifestyle, and travel outlets.
Wyncode AcademyUX/UI Product Designer
Sep. 2020 - Dec. 2020ASTRODATE
November 2020 (3 Week Sprint)
Product Manager
Invented product concept and led project as the product owner/manager on an agile team with developers to create a mobile responsive dating website (AstroDate) that utilizes astrology to match individuals. Performed UX research including competitive audit, surveyed 185 people, focus group, user journey & MVP workshops, and identified KPIs. Based on research data, designed personas and user flows. Designed moodboards, wireframes, and mockups. Conducted user testing with multiple rounds of iterations, then prototyped final product with interactions. Collaborated with development for efficient handoff using Figma. Currently partnering with development to launch. MS. MOSS October 2020 (3 Week Sprint)
Product Manager
Developed business concept and mobile ecommerce website for ms. moss, which provides custom and prefabricated moss walls. Completed competitive audit, 1:1 interviews, and data analysis. Used research to define UX strategy and proto personas. Created moodboard, wireframes, mockups, user testing on prototypes, iterations and style guide.
Brustman Carrino Public RelationsSenior Account Executive
Dec. 2016 - Jul. 2020Miami, FloridaLed all public relations and marketing initiatives including planning and implementation efforts to maximize public visibility for event, restaurant, hospitality, non-profit, festival, and museum clients. Drafted promotional materials and media content for distribution to various marketing channels. Proofread and edit both written and graphic content before distribution to external media sources to ensure that the message being conveyed accurately promotes the client’s goals along with proper branding. Built relationships with press and social media platforms to secure coverage of institution events. Served as a client representative at public events and networking gatherings. Guide staff through project tasks.
Key Achievements:
• Implemented successful public relations and marketing plans for a multitude of various clients. • Garnered international, national, regional, and local coverage in a variety of industry, trade, lifestyle, and travel outlets.
The Jewish Museum of Florida - FIUMarketing and Programs Director
Jan. 2014 - Nov. 2016Miami Beach, FLCreated and launched revamped marketing materials and PR strategies to boost interest with key demographics and increase attendance with younger audiences. Made and maintained connections with key media contacts to aid in securing museum publicity. Authored articles, newsletters, and press releases released to media contacts and external outlets. Managed social media presence to attract new interest via real-time online content feeds. Created exhibition advertising, event invitations, program brochures, web banners, event fliers, and sponsor packages. Updated museum website to ensure all information on upcoming events was fresh and relevant. Planned event logistics for public programs such as staffing, event setup, and mission objectives. Tracked press coverage and digital media analytics.
★ Key Achievements:
► Rebranded the Museum’s marketing materials and communications in compliance with University standards.
► Marketing efforts contributed to a significant increase in program attendance and membership.
Bakehouse Art ComplexAssociate Director, Membership and Development
Mar. 2012 - Aug. 2013Spearheaded the planning, development, and implementation of all public relation campaigns such as press releases, media advisories, and digital communications. Contacted organization supports to solicit donations and structured fundraising efforts for raising incoming revenue that included securing sponsors and vendors. Oversaw the rollout and maintenance of membership programs. Updated the website. Set financial objectives for membership, events, and advertising. Created consistent branding of promotional materials. Supervised all support staff and interns.
★ Key Achievements:
► Launch of a new integrated marketing plan increased local and national visibility and raised overall attendance. ► Implemented the first-ever annual fund that raised over $114,000 in single and multi-year pledges.
University of Miami Lowe Art MuseumCommunications & Marketing Coordinator
Apr. 2005 - Feb. 2012Integrated social media into the management of public relations, advertising, and marketing initiatives. Primary point of contact for media and external publicity outlets to spread the unified message of the museum to staff as well as the public. Drafted promotional verbiage and branded content for distribution to print, radio, and social media outlets. Tracked digital media analytics to help shape future marketing strategies. Monitored the use of advertising budgets to ensure funds were properly allocated. Planned exhibition schedule and programs. Supervised employees and interns. ★ Key Achievements:
► Rebranded the Museum’s marketing materials and communications in compliance with University standards. ► Served as Project Manager for the redesign of the museum’s website.
► Marketing efforts contributed to a significant increase in event attendance and membership.
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