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Network Power<100 people
Roles
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Legal
Geos
🇺🇸100%
United States
Work Background
CUCCULELLI SHAHEENGlobal Brand Marketing Lead
Jul. 2021 - Oct. 2023United States, New York• Served as brand storyteller: communicating the brand ethos of each seasonal collection from the designers’ point of view to consumer touchpoints
• Developed and executed a multichannel marketing strategy to increase brand affinity and drive engagement, customer acquisition & revenue, resulting in +94% active audience growth
• Connected and collaborated through CFDA partnerships to amplify the brand’s continued mission towards sustainability and self-expression
Lee StudioVisual Artist + Creative Consultant
Feb. 2021New York, New York, United States
Gap Inc.Brand Marketing Manager, Content
Jan. 2020 - Feb. 2021United States, New York• Developed and executed all social-channel strategy & content that drove an increase in brand awareness/affinity, audience growth, engagement, customer acquisition and revenue
• Optimized sales within weekly marketing ads by communicating cross-functionally with Buying and Store teams, which reduced out-of-stock messaging
• Produced monthly data analytics report (using Dash Hudson & Microsoft Excel) including KPIs on consumption and engagement across several leading content series
• Created, planned and managed the editorial calendar and publishing schedule, ensuring all posts were optimized and tracked for performance
Gap Inc.EA To The President
Dec. 2018 - Jul. 2020United States, New York• Foster cross-functional collaboration through the planning, managing, and execution of all events & special projects, including the first-ever Sustainability Summit.
• Engage as an advisor and thought partner to leadership on the brand’s vision, priorities, challenges, and team culture.
• Design & translate brand ideas into compelling and strategic presentations.
Alf Naman Real Estate, High Line EquitiesBusiness Development Manager
Oct. 2017 - Dec. 2018United States, New YorkCreate all digital marketing proposals (memorandums, setups, etc.) to be presented to fund managers, equity partners, and managing principals for the evaluation of multi-family, office, industrial and retail real estate investment opportunities within New York City, Brooklyn, and the greater NY area.
VogueSpecial Events, MET Gala
Jan. 2016 - Dec. 2017New York, New York, United StatesExecute the planning of the annual Met Gala with a focus on dialogue between the MET Museum and celebrity guests, the formation of the sponsor/guest list, and curation of seating & decor.
VogueAccessories Assistant, Editorial
May. 2014 - Nov. 2014New York, New York, United StatesDevelop and maintain trusted relationships with designers & PR companies through sample traffic management within the accessories department.
VogueIntegrated Marketing Assistant, Creative Services
Jan. 2014 - Dec. 2017United States, New YorkIdeate, design and execute all creative content within Vogue's marketing initiatives including event production (client entertaining/event host, Met Gala, brand conferences, etc), social media channels (Twitter, Instagram, Social Influencer sourcing, etc.), Vogue.com (promotional content), weekly email blast distribution (execution and calendar management), and the Vogue Image Archive (image research & photo sourcing).
ByChloeLeePrincipal, Brand Marketing & Fashion
Jan. 2014 - Dec. 2017Greater New York City AreaDrive content, growth and exposure by working closely with fashion brands, upcoming designers, and PR companies to provide creative direction, digital marketing and fashion styling expertise.
VogueEditorial Internship, Accessories
Aug. 2013 - Dec. 2013New York, New York, United States
O, The Oprah MagazineEditorial Internship, Fashion
May. 2013 - Aug. 2013New York, New York, United States
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