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Work Background
Vanguard – Creative, Digital, PromoSenior Account Manager | Strategic Solutions - Retail Apparel & Wholesale Sales
Jan. 2021New York City Metropolitan AreaVanguard is an award-winning, integrated marketing communications agency that provides strategic solutions for Creative, Digital, and Promo. We are innovative problem solvers, strategic creatives, and execution experts who make a real difference for our clients. ★ A 25% increase in repeat orders was achieved by utilizing consumer insights and negotiation skills to influence customers to purchase from our portfolio of products while emphasizing our willingness to beat our competition. ★ Conducted internal and external presentations to clients and C-Suite executives to identify, pursue, and deliver opportunities to drive profitable revenue and income growth utilizing KPIs. ★ Educated clients on new products and services and established clear sales goals for B2B and B2B2C clients. ★ Interacted directly with clients to identify opportunities to develop and execute customer-centric strategies that drive profitable revenue growth and increased market share. ★ Built and strengthened client relationships by tailoring solutions based on customer needs. The increase in retention measured roughly 40%. Highest the company has ever seen. ★ Recruited, provided leadership and insight, and mentored new employees. ★ Identified opportunities to develop and execute customer-centric strategies to drive profitable revenue growth and increase market share. ★ Engaged with targeted distributor partners to build and execute account strategies, collaborating across all internal departments. ★ Coordinated cross-functionally with production, graphic design, and suppliers, providing status updates weekly.
ePromos Promotional ProductsSenior Project Manager
Nov. 2015 - Dec. 2020Greater New York City AreaAt ePromos, I worked with a skilled, 15-member team of Account Executives managing projects for a diverse portfolio of 25+ strategic accounts that included clients such as the Ocean Conservancy, National Geographic, Rainforest Alliance, Time Magazine, Verizon, Godiva, and many more. ★ Managed and developed the internal sales team, which consisted of nine sales executives who handled internal account sales, trade show operations, and national and key account management. ★ Created a series of assets highlighting Ocean Conservancy’s annual Coastal Domestic and International Cleanup, with over 8.7M people involved across 152 countries. ★ Developed inside sales strategies, trained sales staff, and helped create methods of outreach in the European market. ★ Executed critical changes to customer SLAs to deliver consistent, measurable, and quality assets, which saw Net Promoter Scores (NPS) go from 57 to 71. ★ Coordinated with the production and sourcing team overseas to determine the optimal product selection for international markets. ★ Delivered key promotional collateral for National Geographic’s national educational events. ★ Maintained all client calendars, kept detailed notes on intake and client pitch calls, handled distributing to the team, and saved information in databases. ★ Analyzed data to measure engagement and KPIs for email, digital, and product campaigns and launched future data-driven initiatives. ★ Advised clients on their creative briefs, including budgets, timeframes, and approaches, to ensure they were optimized for success. Presented strategic business reviews based on market and end-user impact to senior internal and external stakeholders. ★ Collaborated cross-functionally with strategy, creative, account, and production teams. ★ Directed, reviewed, and ensured the sales team’s pipeline met or exceeded revenue goals.
Shoreline Inc.Senior Account Executive
Mar. 2010 - Oct. 2015Mamaroneck, NYI optimized the performance of a team of five Account Executives orchestrating projects for accounts in both B2C and B2B markets to meet the marketing and branding needs of clients such as Verizon, Juvederm, Compass, and Rainforest Alliance, among others. Over my time in the role, I… ★ Worked hand-in-hand with team members to drive continuous improvement and problem-solve project and/or client issues. ★ Succeeded in overcoming severe conflicts causing roadblocks between different internal areas to significantly improve cross-functional collaboration and speed in developing promotional products. ★ Presented dynamic solutions to high-level stakeholders for Fortune 500 companies and mid-sized marketing firms to continue expanding book of business and boost revenue by 80%. ★ Traveled onsite throughout full project lifecycles, resulting in project turnaround times decreasing by over 85%. ★ Transitioned fulfillment services to the onsite warehouse, resulting in revenue increasing by 30% in three months. ★ Fostered powerful relationships with the network of vendors and outsource partners to secure favorable pricing, increasing return on investment (ROI) and customer satisfaction by 28% and 34%, respectively. ★ Spearheaded a high-value cobranding partnership between Juvederm and Verizon to feature promotional products at Citi Field and secured best prices from vendors to capture an exceptional 45% net profit. ★ Stepped up to become the organizational Graphic Designer for a month, quickly developing expertise in Adobe Illustrator and Photoshop to help the struggling Creative Department handle an overwhelming volume of projects. ★ Innovated changes to enhance workflows and customer experience, resulting in 20% increase in new customers per quarter.
Comedy CentralProject Manager – On & Off-Air Creative
Aug. 2000 - Aug. 2010Greater New York City AreaI enjoyed a successful tenure delivering an array of creative assets in support of the station’s shows such as The Daily Show with Jon Steward, South Park, Reno 911, and the New York Friars Club Roast. For key contributions, I… ★ Collaborated with Designers and Talent to create unified brand messaging and develop highly engaging assets for on and off-air advertising to promote Comedy Central’s powerful programming lineup. ★ Led a high-performance, cross-functional team to find strategies and methods to support the relaunch of both South Park and Absolutely Fabulous. ★ Personally crafted copy for print and digital ads, as well as create special promotional giveaways for special events such as the Comedy Central Roast and the Aspen Comedy Festival.
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