Fred Vila Verde

CMO As A Service @Shifters

BrazilEmail Marketing ManagerPartner🔥 Startup Founder💸 MarketingDigital Ads ManagerBusiness OwnerMarketing Director💼 C-level ExecutiveCopywriterCMO🧨 ConsultingAdvisorFounder✨ Business OwnerAffiliate Marketing

Fred Vila Verde is an accomplished marketing professional currently serving as the Chief Marketing Officer (CMO) As A Service at Shifters. With a strong background in strategic marketing, Fred is dedicated to transforming businesses by employing innovative marketing strategies. Prior to his role at Shifters, he held senior-level marketing positions in various reputable organizations, honing his skills in market analysis and brand development. He is known for his ability to create and execute marketing plans that drive customer engagement and business growth. Fred holds a degree in Marketing and has attended numerous professional development courses to stay current with the ever-evolving marketing industry trends.

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Network Power<100 people

Roles

💰33%

Investor & VC

🔥33%

Startup Founder

💸33%

Marketing

Geos

🇧🇷66%

Brazil

Work Background

Shifters - Business Strategy, Growth & ConversionFounder - Business Performance & Digital Transformation - Growth & CMO As A Service

Dec. 2015São Paulo Area, Brazil · Remote- We help CEOs, CMOs, CCOs and Business Owners in managing, optimizing and expanding their digital marketing investments by building advanced Business Performance Frameworks with proprietary Marketing Dashboards for high performance Marketing and Sales teams. - We can help with extensive knowledge on paid media channels like Google Ads, Facebook Ads, Affiliates, Retargeting, Comparison Engines, Programmatic Display, Media Buys, Email and App-Installs. - We can help companies in building a completely new or grow an existing Digital Marketing Team. - Read more about all our 20 case studies: https://www.shifters.com.br/cases-de-negocios

NetshoesHead of Marketing Performance

Oct. 2013 - Nov. 2015São Paulo Area, BrazilMy main responsibilities were: - Managing and developing a performance team of 22 people. - Finding and developing new channels which could bring more revenue for Netshoes. - Making media spent more efficient with advanced negotiations that could increase ROI. - Partnering with US companies and find new technologies which could further drive growth. - Developing all channels performance with a 360° vision and integrated with advanced attribution. - Developing a new performance team for Zattini.com.br (Netshoes newest Fashion Industry BU) - Integration of the Netshoes Performance division best practices for LATAM (ARG & MX)

Media FactorySEM Manager - Google AdWords

Oct. 2011 - Sep. 2013São Paulo Area, BrazilResponsible for managing the entire SEM team with up to 7 people. I´ve managed to drive and convert over 40 million SEM visitors in Brazil in 2 years. Specialized in building advanced Lead Generation systems that generated over 10.000 leads per month online in Brazil. At this agency I've been responsible for managing multiple Google AdWords accounts for TOP corporate clients in Brazil like: - Compra Fácil, TOP 10 Retail - Makro, Retail - Ecommerce - Tiguana, Retail - Ecommerce - Cardif, Auto Insurance Company - TRIP, Airline Company I've done 100's of audits for Google AdWords accounts in multiple verticals: retail, fashion, travel auto-insurance, etc. I was specialized in maximizing both leads and sales and familiar with: - Google Analytics - Atribution modeling - Remarketing - Dynamic Remarketing Ads (DRA) - Product Listing Ads (PLA) - And other advanced tecnologies.

ActualSalesBusiness Supervisor

Jun. 2011 - Sep. 2011São Paulo Area, BrazilResponsible for managing a single MCC in Google AdWords to drive SEM traffic to multiple CPA offers from Brazil and other countries. I've managed to generate over 100.000 leads for a single CPA offer.

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