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Network Power<100 people
Roles
💰33%
Investor & VC
🔥33%
Startup Founder
💸33%
Marketing
Geos
🇧🇷66%
Brazil
Work Background
Shifters - Business Strategy, Growth & ConversionFounder - Business Performance & Digital Transformation - Growth & CMO As A Service
Dec. 2015São Paulo Area, Brazil · Remote- We help CEOs, CMOs, CCOs and Business Owners in managing, optimizing and expanding their digital marketing investments by building advanced Business Performance Frameworks with proprietary Marketing Dashboards for high performance Marketing and Sales teams. - We can help with extensive knowledge on paid media channels like Google Ads, Facebook Ads, Affiliates, Retargeting, Comparison Engines, Programmatic Display, Media Buys, Email and App-Installs. - We can help companies in building a completely new or grow an existing Digital Marketing Team. - Read more about all our 20 case studies: https://www.shifters.com.br/cases-de-negocios
NetshoesHead of Marketing Performance
Oct. 2013 - Nov. 2015São Paulo Area, BrazilMy main responsibilities were: - Managing and developing a performance team of 22 people. - Finding and developing new channels which could bring more revenue for Netshoes. - Making media spent more efficient with advanced negotiations that could increase ROI. - Partnering with US companies and find new technologies which could further drive growth. - Developing all channels performance with a 360° vision and integrated with advanced attribution. - Developing a new performance team for Zattini.com.br (Netshoes newest Fashion Industry BU)
- Integration of the Netshoes Performance division best practices for LATAM (ARG & MX)
Media FactorySEM Manager - Google AdWords
Oct. 2011 - Sep. 2013São Paulo Area, BrazilResponsible for managing the entire SEM team with up to 7 people. I´ve managed to drive and convert over 40 million SEM visitors in Brazil in 2 years. Specialized in building advanced Lead Generation systems that generated over 10.000 leads per month online in Brazil. At this agency I've been responsible for managing multiple Google AdWords accounts for TOP corporate clients in Brazil like: - Compra Fácil, TOP 10 Retail - Makro, Retail - Ecommerce
- Tiguana, Retail - Ecommerce - Cardif, Auto Insurance Company - TRIP, Airline Company I've done 100's of audits for Google AdWords accounts in multiple verticals: retail, fashion, travel auto-insurance, etc. I was specialized in maximizing both leads and sales and familiar with: - Google Analytics - Atribution modeling - Remarketing - Dynamic Remarketing Ads (DRA) - Product Listing Ads (PLA) - And other advanced tecnologies.
ActualSalesBusiness Supervisor
Jun. 2011 - Sep. 2011São Paulo Area, BrazilResponsible for managing a single MCC in Google AdWords to drive SEM traffic to multiple CPA offers from Brazil and other countries. I've managed to generate over 100.000 leads for a single CPA offer.
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