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Work Background
PersonioHead of Educational Content and Distribution
Jan. 2021Rebuilt the Educational Content program at Personio, on of Europeโs top SaaS start-ups, setting up a two-levels 30 people team of content developers, content strategists, channel managers and comms managers. Re-shaped content operations across six languages to support customer-facing teams by ensuring always updated and accurate content. Defined strategy, process and prioritization principles, aligning with company strategy. Member of Senior Leadership Team
MicrosoftConsumer Audience Marketing Lead - Europe
Sep. 2015 - Sep. 2020๐ฅ๐ฒ๐ด๐ถ๐ผ๐ป๐ฎ๐น ๐ต๐ฒ๐ฎ๐ฑ of consumer marketing for Search / Browser products (๐๐ถ๐ป๐ด / ๐ ๐ฆ ๐๐ฑ๐ด๐ฒ) and Loyalty program (๐ ๐ถ๐ฐ๐ฟ๐ผ๐๐ผ๐ณ๐ ๐ฅ๐ฒ๐๐ฎ๐ฟ๐ฑ๐) in EMEA, with focus on ๐จ๐, ๐๐ฒ๐ฟ๐บ๐ฎ๐ป๐, ๐๐ฟ๐ฎ๐ป๐ฐ๐ฒ, ๐๐๐ฎ๐น๐ ๐ฎ๐ป๐ฑ ๐ฆ๐ฝ๐ฎ๐ถ๐ป
MicrosoftConsumer Audience Marketing lead - Spain
Jan. 2013 - Sep. 2015Reporting to EMEA regional structure, Spain marketing director for digital consumer products: Skype, OneDrive, Bing, Cortana, Outlook.com, Microsoft Edge, Internet Explorer and MSN. โข Built from scratch Spainโs online consumer audience flow and led end-to-end online audience marketing. โข Strategic planning, business management and multichannel execution with deep focus on Digital Marketing. โข External spokesperson and internal evangelizer.
The Valley Digital Business SchoolProfesor asociado
Jan. 2013 - Dec. 2015Analytics professor in both the MDB+ (Master in Digital Business) program and Digital Analysis Business specialization .
MicrosoftExecutive Producer Online Media & Publishing
Jan. 2013 - Dec. 2013Led Spanish online media team (MSN & Bing Apps)
MicrosoftDirector de Canales, MSN Espaรฑa
Jan. 2006 - Dec. 2013โข Led transformation of legacy product into Spain's leading portal. Head of product management team launching 10 new channels, two video services, IE10 TMX and Bing Apps.
โข Responsible for business development, business management, monetization and audience analysis
MicrosoftMSN Content Partner Manager
Jan. 2006 - Dec. 2006
ONOInternet Services Manager
Jan. 2004 - Dec. 2006- Developed and implemented the strategic plan for Internet services at Spain's largest cable operator. Business development, partner selection, project and product management.
- Introduced full portfolio of brand new online services, including companyโs first online customer ID system
- Managed company websites
ONOBroadband Digital Content Manager
Jan. 2000 - Dec. 2004
Diario ASas.com online editor
Jan. 1999 - Dec. 2000Led transformation project of outdated legacy product into a highly successful, completely new website, www.as.com. Product definition, project management, newsroom selection and leadership.
Diario ASSports managing editor
Jan. 1997 - Dec. 1999Directed a daily 16-24 pages section on all Sports besides soccer, managing a team of reporters and a network of national and international stringers.
Diario ASSports journalist
Jan. 1989 - Dec. 1997
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