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Work Background
Ayuda HealthAdvisory Board Member
Oct. 2024
intely.ioFractional CMO
Jul. 2022 - Dec. 2022Remote*Developed integrated marketing strategies to enhance brand visibility and sales pipeline growth.
*Executed demand generation and content marketing strategies to engage healthcare tech decision-makers.
LeagueAppsFractional CMO
Feb. 2022 - Dec. 2022New York, New York, United States*Spearheaded marketing transformation, optimizing digital campaigns and branding to drive platform adoption and engagement.
*Led demand generation and product marketing strategies, increasing B2B pipeline and user acquisition.
R-ZeroFractional CMO
Dec. 2020 - Dec. 2021*Managed digital marketing, content strategy, and customer acquisition for a fast-growing healthtech company.
Your Local CMOMarketing Leader
Jan. 2020*Lead strategic direction and operations, providing fractional CMO services to small and mid-sized businesses.
*Develop tailored marketing growth strategies, optimizing digital marketing, demand generation, and brand positioning.
*Drive client success, increasing their market share and revenue through data-driven marketing execution.
Doctor On DemandHead of Enterprise Marketing & ABM
Sep. 2018 - Dec. 2020San Francisco Bay Area*Built and scaled enterprise marketing strategy, executing ABM programs that generated $7.1M in pipeline and $1.1M in new revenue.
*Increased B2B pipeline by 2.5x YoY, leading to $17.8M in total pipeline growth and $1.9M in revenue.
*Launched tiered ABM campaigns for 250+ target accounts, driving engagement and higher conversion rates.
*Produced high-impact sales enablement content, including conference presentations, sales decks, webinars, whitepapers, and guides.
KarpieDiem MusicCEO / Founder
Nov. 2017United StatesTalent Manager | Artist Development & Career Strategy
*Strategic Career Management: Oversee marketing, promotion, and bookings to enhance artist visibility, secure high-value opportunities, and drive long-term success.
*Contract & Negotiation Expertise: Handle scheduling, contracts, and negotiations, ensuring seamless coordination for gigs, appearances, and partnerships.
*Intellectual Property & Legal Compliance: Safeguard artists' work by ensuring legal protection and compliance, securing rights, and navigating industry regulations.
*Business Strategy & Goal Alignment: Develop tailored strategies that align artists’ creative goals with sustainable business growth and industry recognition.
*Creative Support & Artist Advocacy: Provide a structured yet artist-friendly approach, enabling musicians to focus on their craft while ensuring career sustainability and growth.
*Committed to guiding artists toward industry success through strategic planning, business acumen, and unwavering creative support. 🎶🚀
TrifactaDir., Global Marketing Campaigns
Sep. 2016 - Nov. 2017San Francisco Bay Area*Designed and led global demand generation and field marketing campaigns, increasing marketing-sourced revenue by 66% YoY.
*Executed ABM strategy for 180 target accounts, driving $1.7M in new revenue, $6.6M in late-stage opportunities, and $22.9M in influenced pipeline.
*Recognized as a B2B Innovator by Demand Gen Report for highly successful ABM execution.
Castlight HealthDirector, Demand Generation
Aug. 2015 - Aug. 2016*Led multi-channel demand generation campaigns that resulted in $18.1M in new opportunities and $104.7M in influenced pipeline.
*Developed and executed ABM and audience-targeting strategies, consistently exceeding marketing-qualified lead (MQL) goals.
LyrisDirector, Corporate Marketing Programs (Lyris acquired by Aurea Software)
Mar. 2014 - Sep. 2015*Managed global demand generation, field marketing, and customer engagement programs for a leading enterprise ESP.
*Outperformed weekly lead gen goals, delivering 65+ MQLs per week.
*Drove $1.3M+ ROI by launching strategic marketing campaigns aligned with sales objectives.
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