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Work Background
Hewlett Packard EnterpriseProject Consultant
Dec. 2024Houston, Texas, United States
HPUS PS Commercial Acquisition Marketing Group Manager
Feb. 2023 - Dec. 2024Spring, Texas, United States
HPNorth America Marketing Manager HP Indigo Commercial
Jul. 2021 - Feb. 2023Spring, Texas, United StatesDrive various initiatives to build awareness and create consideration and preference for HP Indigo digital presses/solutions amongst commercial PSPs and the brands that we serve.
Partner with the business teams to identify opportunities to grow Indigo's penetration in the commercial segment by driving new customer acquisition and protecting long-term value by driving interest in digital solutions amongst local and global brands.
Ensure that every interaction our customers and prospects have with HP Indigo is an amazing and valuable experience, no matter what the touchpoint (physical or digital).
Lead with a passion for innovation and creativity transpiring what Indigo truly represents.
HPMarketing Lab Manager
Dec. 2017 - Aug. 2021Spring, Texas, United StatesEngineered a learning framework and career development model promoting modern “whole brain” skillsets carving “who” is the HP marketer and “how” they add value to HP business. Create and execute learning strategies and development programs to help Marketers and Marketing COE Specialists learn and grow@HP. Simplified a Marketers “day in the life” admin work through innovation path and experience on the new AI powered BrainCandy. Piloting key Marketing growth programs for Global and Market Marketers as part of Marketing’s Digital transformation. Represented Marketing and directed design objectives for the selection and implementation of the new AI powered LMS (BrainCandy) allowing a new level of learning personalization. Won 2018’s Marketing Reinventors Award for Marketing Lab.
HPWorldwide Print Marketing Strategic Program and Special Events
Sep. 2016 - Dec. 2017Greater San Diego AreaProvided strategic direction on programs and processes restructuration for the Print Marketing Leader. Led the planning and organization of yearly taskforce events for HP’s CMO and bi-yearly for the Print Marketing Leader where marketers and corporate affairs gathered to discuss yearly planning and strategy. Supported event organization and Print representation in events such a Security Analyst for the President of Print. Creation of Executive presentation for several events and presentations. Manage partnership and activations for numerous events: L’Oreal and Nespresso at Cannes film Festival, Napa Valley Film Festival, Vogue Forces of Fashion (all elements where printed by HP).
Implementation of a social calendaring creative asset process management (Opal) for the Print organization.
Awarded Quarterly Rockstar Award
HPWorldwide PS Marketing Planning and Strategy Manager
Dec. 2015 - Sep. 2016San Diego, California, United StatesProvide strategic direction on program and processes for the PS Marketing Leader for example Restructuration of the briefing process with agencies and countries creative review process. Led the planning and organization of bi-yearly taskforce events for PS Marketing Leader where marketers and gathered to discuss yearly planning and strategy. Worked on special project such as OPP NPS 50 Initiatives. Assisted in creation of sizzles videos and presentation deck for PS President.
Awarded Quarterly Rockstar Award.
HPMarketing Manager PPS Middle East
Aug. 2014 - Oct. 2015Dubai, UAEManaged Consumer and Commercial Marketing planning and execution across Print and PS for 10 countries for the Region of Middle East (RoMe). Orchestration and localization of campaigns and activities through end-to end marketing strategies supported by various medias through different channels driving business outcomes. Managing all aspect of Trade Marketing including HP experience store branding, in store sales concepts and maintenance with retailers as well as building two commercial solutions centers. Assist Sales with development of programs across BU driving lead generations and growth within key accounts including numerous customer events (Gitex Shoppers and Trade).
Won Effie Award for #Bendtherules Radio Stations take over activation.
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