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Work Background
Global Marketing Manager
Macmillan EducationGlobal Marketing Manager
Jun. 2017 - Jun. 2024London, United Kingdom- Strategise and execute go-to-market plans for global digital and print products, including SaaS platforms, to maximise adoption, engagement, and revenue impact. - Lead product launches, ensuring consistent messaging, competitive positioning, and impactful cross-functional campaigns. - Collaborate with product, sales, and design teams to align marketing efforts with strategic business objectives. - Establish customer insight initiatives, including surveys and feedback loops, to inform product positioning and enhance user experience. - Drive digital marketing strategies, integrating website optimisation, content planning, and performance analysis to enhance engagement and support product marketing goals. - Lead and mentor a high-performing team, fostering collaboration across departments and ensuring the successful delivery of strategic marketing initiatives.
Regional Marketing Manager
Macmillan EducationRegional Marketing Manager
Dec. 2016 - May. 2017Asia - Developed and executed regional marketing strategies across 7 Asian markets, driving product visibility, adoption, and engagement through tailored campaigns. - Collaborated with cross-functional teams, including product and sales, to ensure consistent messaging and alignment with global business objectives. - Fostered relationships with stakeholders and educational institutions to strengthen brand presence and support long-term growth. - Conducted market research and competitive analysis to inform product positioning and ensure alignment with customer needs. - Managed and mentored a team, promoting collaboration and achieving high performance across diverse markets. - Planned and delivered multi-channel marketing campaigns, integrating digital and traditional approaches to maximise impact.
Regional Marketing Coordinator
Macmillan EducationRegional Marketing Coordinator
Jul. 2015 - Nov. 2016Asia
Digital Sales and Marketing Coordinator
Macmillan EducationDigital Sales and Marketing Coordinator
Jan. 2014 - Jul. 2015Asia
Digital Sales and Training Coordinator
Macmillan EducationDigital Sales and Training Coordinator
Nov. 2011 - Dec. 2013Mexico City Area, Mexico
English Teacher
Guenki IdiomasEnglish Teacher
Nov. 2009 - Aug. 2010
English Language Teacher
Colegio San Jose Pilcalli GuadalajaraEnglish Language Teacher
Jan. 2009 - Aug. 2010

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Freelance Copywriter | Content Strategy, Messaging, Storytelling
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