Hadar Eisenstein

CEO, CMO @MIMI MOPS

Email Marketing ManagerGrowth Hacker💸 MarketingMarketing DirectorSMM Manager

Currently, I serve as the Marketing Strategist, Lead Generation Expert, and Growth Marketing Expert at my own company - MIMI MOPS. With over 12 years of experience in the marketing industry, I have successfully led companies in building their online marketing foundations from scratch. My expertise includes implementing effective marketing strategies, operations, and automation that have significantly contributed to the bottom lines of companies such as Yotpo and Dot Compliance. Throughout my career, I have consistently driven revenue growth and have been recognized for my ability to foster growth through creative and strategic approaches. My top areas of expertise include: Lead Nurturing Lead Generation Marketing Strategy Marketing Automation Marketing Operations

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Work Background

MIMI MOPSMarketing Strategist, CMO as a service

Jul. 2023As a freelancer, I specialize in helping startups and global companies create tailored marketing strategies that precisely match their objectives, industry, and target audience. My focus is on driving marketing growth through the development of demand generation programs for my clients. I provide dedicated marketing operations resources to empower each client with the tools they need to succeed.

Career BreakFull-time parenting

Aug. 2021Took a career break to support my asthmatic child's needs and focus on personal development

Dot ComplianceMarketing Director

Jul. 2019 - Dec. 2021

YotpoDirector of Marketing Operations

Dec. 2016 - Sep. 2018

YotpoMarketing Automation Specialist

Feb. 2016 - Dec. 2016

DraftheroMarketing Manager

Sep. 2014 - Aug. 2015Lead all marketing & growth hacking activities at Drafthero - new generation fantasy sports mobile application. In charge of all marketing activities; • Blog – Set up a new blog from scratch, responsible for content generation on a daily basis. • Email Marketing – Manage and optimize email marketing activity; newsletter, campaigns. • Social Media- Build the community of the company on Twitter and Facebook, create content and campaigns to acquire new users/ increase engagement with followers. • Conversion & Retention Management- Lead the planing and execution of conversion / retention campaigns through push notifications, emails and social media channels. • B2B Business Development - Develop and build an affiliate program, pricing and lead generation strategy. Recruit and manage affiliates.

PerionLead Generation Specialist / Social Media

Jan. 2014 - Sep. 2014Lead all social channels of @CodeFuel brand, a proud division of Perion. In charge of CodeFuel social channels; LinkedIn, Twitter, Facebook, YouTube, and G+. • Social Strategy – Develop a social strategy from the first messages, page appearance, and content to acquire and engage our social communities. • Community Growth - Increase followers, reach new users and accelerate the engagement by using organic and paid activity. • Marketing Materials – In charge to prepare marketing materials to all social channels, including e-books, white papers, posts, and articles. • BizDev & Lead Gen – Generate new opportunities from all social channels, first business development with potential clients and qualification process.

ConduitLead Generation Specialist

Jun. 2012 - Dec. 2013Lead generation of the software monetization & distribution solutions. Managed the B2B Lead Generation aspects; Inbound and outbound leads, responsible for developing different lead generation methodologies for the sales team, creating more sales opportunities and revenue. • Marketing Research - New trends, technologies, and resources for leads/lead generation research. • Project Management - Create, develop and manage new projects for the marketing team. • Sales Operations- Increased sales volume by implementing and optimizing automated processes and automation tools from scratch, supporting cross funnel channels; marketing>Lead Gen>Sales. • Lead Qualification - Inbound and outbound lead qualification: analysis of business potential and predicted revenues of potential partners. • Business Development – Proactive business development with: software publishers, agencies, affiliate networks, and marketing companies. • Social Media- Planned, implemented and managed the social media (Lead Gen) activity in different channels such as blogs and Linked-In.

Kivi SoftwareProject Manager

Nov. 2011 - Apr. 2012Kivi Software offers e-commerce solutions, by providing e-commerce shops, based on Magento technology. In my role, I was mainly in charge to manage customer relations by supporting the customer all the way from being a prospect to retention management.

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