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Work Background
MIMI MOPSMarketing Strategist, CMO as a service
Jul. 2023As a freelancer, I specialize in helping startups and global companies create tailored marketing strategies that precisely match their objectives, industry, and target audience. My focus is on driving marketing growth through the development of demand generation programs for my clients. I provide dedicated marketing operations resources to empower each client with the tools they need to succeed.
Career BreakFull-time parenting
Aug. 2021Took a career break to support my asthmatic child's needs and focus on personal development
Dot ComplianceMarketing Director
Jul. 2019 - Dec. 2021
YotpoDirector of Marketing Operations
Dec. 2016 - Sep. 2018
YotpoMarketing Automation Specialist
Feb. 2016 - Dec. 2016
DraftheroMarketing Manager
Sep. 2014 - Aug. 2015Lead all marketing & growth hacking activities at Drafthero - new generation fantasy sports mobile application. In charge of all marketing activities; • Blog – Set up a new blog from scratch, responsible for content generation on a daily basis.
• Email Marketing – Manage and optimize email marketing activity; newsletter, campaigns.
• Social Media- Build the community of the company on Twitter and Facebook, create content and campaigns to acquire new users/ increase engagement with followers. • Conversion & Retention Management- Lead the planing and execution of conversion / retention campaigns through push notifications, emails and social media channels.
• B2B Business Development - Develop and build an affiliate program, pricing and lead generation strategy. Recruit and manage affiliates.
PerionLead Generation Specialist / Social Media
Jan. 2014 - Sep. 2014Lead all social channels of @CodeFuel brand, a proud division of Perion.
In charge of CodeFuel social channels; LinkedIn, Twitter, Facebook, YouTube, and G+. • Social Strategy – Develop a social strategy from the first messages, page appearance, and content to acquire and engage our social communities.
• Community Growth - Increase followers, reach new users and accelerate the engagement by using organic and paid activity.
• Marketing Materials – In charge to prepare marketing materials to all social channels, including e-books, white papers, posts, and articles.
• BizDev & Lead Gen – Generate new opportunities from all social channels, first business development with potential clients and qualification process.
ConduitLead Generation Specialist
Jun. 2012 - Dec. 2013Lead generation of the software monetization & distribution solutions.
Managed the B2B Lead Generation aspects; Inbound and outbound leads, responsible for developing different lead generation methodologies for the sales team, creating more sales opportunities and revenue. • Marketing Research - New trends, technologies, and resources for leads/lead generation research.
• Project Management - Create, develop and manage new projects for the marketing team.
• Sales Operations- Increased sales volume by implementing and optimizing automated processes and automation tools from scratch, supporting cross funnel channels; marketing>Lead Gen>Sales.
• Lead Qualification - Inbound and outbound lead qualification: analysis of business potential and predicted revenues of potential partners.
• Business Development – Proactive business development with: software publishers, agencies, affiliate networks, and marketing companies.
• Social Media- Planned, implemented and managed the social media (Lead Gen) activity in different channels such as blogs and Linked-In.
Kivi SoftwareProject Manager
Nov. 2011 - Apr. 2012Kivi Software offers e-commerce solutions, by providing e-commerce shops, based on Magento technology. In my role, I was mainly in charge to manage customer relations by supporting the customer all the way from being a prospect to retention management.
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