Christopher Fryer

VP Growth @Vacasa

I’ve been a founder to a designer at Amazon, a head of product design and brand at Redfin through the IPO to Chief Product Officer and VP of Product at series B, C, and beyond. I’ve designed things that have never existed (Amazon Go) and refined and improved brands and products that need a steady head and a command of the details (Redfin & Expedia). I’ve brought innovation and challenged the status quo at places that needed a jump start (Vacasa). I’ve started things, saved places, and watched them fail. I’ve been there and done that at every stage, through each milestone, and in a large variety of roles. I’m a product leader, an AI builder, a designer of product, brands, and experiences. I’m a growth hacker, a storyteller, and a steady headed but light your heart on fire, leader.

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Work Background

VacasaVP Product Ops

Jun. 2023Remote

FlyhomesVP Product & Design

Jul. 2022 - Jun. 2023My teams (Product, Product Design, Brand): • Shipped one of the first AI based search products in propTech. • Increased leads by 102% YoY ('22-'23). • Rebranded the company completely in-house, with 5 creatives, for <$20k • Designed rebranded, new digital ads that reduced CPL by 38% • Created a new model for Product Operations and Strategy - this improved engineering moral, and led to a more empowered team. • Implemented company-wide, cross-functional strategy and planning processes similar to Integrated Product Team model.

FlyhomesVP Design

Jan. 2022 - Jul. 2022New Harmony, Utah, United States

HomieChief Product Officer

Jun. 2020 - Jan. 2022Seattle, Washington, United StatesMy teams (Product & Product Design): • Built the foundation for an "AI co-pilot home offer tool," by shipping the first ever, offer submission tool for external agents to submit offers on Homie listings. • Increased buyer conversion (home tour bookings) by 71%. • Designed & shipped one of the first mobile apps with bottom-nav search bars (a month before Apple released Safari w/ similar UI-🤫 finally scooped Apple) - this exponentially increased search engagement. • Implemented best-in-class product operations.

LoftiumVP Design & Brand

Oct. 2019 - Mar. 2020Seattle, WashingtonLed a trifecta of creativity and growth: Product Design, Brand, and Marketing • Contributed to the overall company strategy using design thinking methodologies and co-leading a company-wide design thinking workshop with Data Scientists and Machine Learning Engineers. • Discovered and developed a proprietary growth channel • Completed a full rebrand • Re-designed the entire product and significantly increased conversion. Working at this startup further developed my strategic thinking, rekindled my bias for action, and sharpened my design skills.

RedfinDirector of Design

Jul. 2017 - Oct. 2019Greater Seattle AreaMy individual contributions: • Developed and drove a key product strategy to capture home data and automate the complex logistics of booking a home tour - reducing the time to confirm a tour from 48 hours to 2 hours. • Co-designed materials and co-directed road-show video that improved the company IPO valuation pricing. • Wrote scripts for and helped produce broadcast commercials. • Designed custom, staging and testing tools for devOps that improved engineering efficiency My design team of ~50 people (Product Design, User Research, & Brand Design): • Introduced design thinking principles which led to a cultural shift in how designers and PM's worked together as equal partners. • Redesigned the search product leading to increased engagement and conversion and improved Redfin's user experience advantage in home search. • Rebranded agent identity materials • Created brand awareness, direct marketing, digital video, and out-of-home campaigns. • Designed client management system for agents from the ground up. • Simplified and reduced friction and dramatically increased conversion in the checkout flow. • Designed mortgage operations tools from the ground up. Leading such a large team of extremely talented individuals through a landmark moment (IPO) improved my ability to provide vision and at the same time execute at a higher level.

RedfinHead of Product Design

Jul. 2016 - Jul. 2017Greater Seattle Area

RedfinProduct Design Manager

Oct. 2015 - Jul. 2016Greater Seattle Area

AmazonSenior UX Designer, Amazon Go

Jul. 2015 - Oct. 2015Greater Seattle Area• Designed the in-store experience of the AI enabled, "walk-in and walk-out" store. • Co-created the design language comprising of digital UI and physical components. • Simplified the service experience by being "willing to be misunderstood", simultaneously deciding to "disagree and commit" which led to having broader influence and a better customer experience.

AmazonSenior UX Designer (Contract)

Sep. 2012 - Apr. 2013

Expedia (Egencia)Manager of Global UX Design

May. 2014 - Jul. 2015

Expedia (Egencia)Senior UX Designer

Apr. 2013 - Apr. 2014

tonightishUI/UX Designer

Aug. 2012 - Sep. 2012Greater Seattle Area

OnMobile MediaCo-Founder -- UI/UX, Business Development

Jan. 2012 - Jul. 2012Greater Seattle AreaFunded and incubated at Madrona Venture Group, OnMobile Media is a lean start-up that's building location based marketing apps. -Designed branding and UI/UX of Android mobile app, Sweepskee, that rewarded users with sweepstake entries for checking in at business locations. -Designed and built sweepskee.com website to support Sweepskee community. -Built relationships with SMB's in order to best understand desired feature sets. -Performed user interviews to determine use case scenarios and facilitate iterative process. -Worked closely with developers to collect and analyze usage analytics and make UI improvements based on results. -Designed ads for marketing initiatives including TXT to Win campaigns, Seattle Metro advertisements and on screen movie theater ads. -Designed logo, icons, overall branding and UI/UX of iOS mobile app, Ride, that rewards people for everyday travel. ( http://bit.ly/Oq0goW ) -Designed the www.therideapp.com website to facilitate beta sign up for the Ride app. -Worked extensively with both the front end and back end developers to ensure best user experience possible.

Born to RunCOO, Web Designer

Sep. 2011 - Jan. 2012Greater Seattle AreaLed redesign of UI/UX of e-commerce site (www.borntorun.com) that doubled web sales to account for 40% of overall company revenue.

Campus StudiosProduct Manager

Jan. 2008 - May. 2009Provo, Utah AreaDesigned and managed the roll out of a curated movie viewing website aimed at creating distribution channel for Campus Studios’ and other's films. Designed logos, graphics and ads for multiple film projects. Co-directed a feature length film with Hollywood director Lyman Dayton (Where the Red Fern Grows).

Education in Zion exhibitProject Manager (Interaction Design)

Jan. 2008 - Aug. 2008Provo, Utah AreaOversaw post production of all video projects for the exhibit. Worked closely with industrial designers to get interactive video experience right. Edited hundreds of antique images at pixel level to ensure quality and anti-aliasing on large HD screens. Managed a team video professionals & graphic designers.

VECA ElectricProject Manager (Interaction Design) | VECA Green

Oct. 2009 - Jan. 2011Greater Seattle AreaRedesigned clients’ lighting layouts to better fit employee use cases and conserve energy. Dramatically improved lighting on all projects and on average cut clients’ energy use by 50%. Designed and built the VECA Green website to service B2B customers.

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