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Work Background
strategicAFBrand Therapist
Mar. 2020Denver, CO United StatesBrand Strategy, Consumer Insights, Workshop Design & Moderation
HavasGroup Strategy Director
Mar. 2018 - Feb. 2020Chicago, Illinois, United StatesLed cross-functional teams of problem solvers and culture junkies to share stories and create business driving ideas across different platforms including digital, social and retail. Blended truths with data to create solutions to differentiate our clients by their brand vision, product, service or creating an unique experience. Cracker Barrel
AutoZone
Orbitz Carl's Jr
VMLY&RSVP, Planning Director
Feb. 2014 - Feb. 2018ChicagoResponsible for a team of resourceful and smart strategists that launched four inspiring brand purposes. Each one harnessed creativity, technology and culture, leading to breakthrough work in multiple channels as well as new business wins and organic growth. Hilton /// +Embassy Suites +Double Tree
Bel /// +Boursin +Laughing Cow +Mini Babybel
AlEN /// +Pinalen +Cloralen +Art of Green
National Domestic Violence Hotline
Butterball BMO
WhirlPool
Leo BurnettVP, Strategy Director
May. 2010 - Jan. 2014Chicago, Illinois, United StatesConsumed, indulged and led a group of self proclaimed food geeks while managing relationships, driving clarity and collective agreements to address or reframe any brand challenges or opportunities from design, innovation, digital, social, pr, crm, retail, shopper, etc... WhiteWave /// +Silk +International Delight Kellogg's /// Special K +FiberPlus +Crunchy Nut +Raisin Bran +Corn Flakes +All Bran
Leo Love /// +Chicago Ideas Week +Wood Family Foundation +PitchIn Founder Marinate Think Tank (foodie think tank) VCU Brandcenter Mentor
DDB ChicagoVP, Strategy Director
Jun. 2005 - May. 2010Worked on brands and categories of all different shapes and sizes (global and domestic). McDonald's Anheuser Busch/Inbev /// +Budweiser +Bud Light +Bud Light Lime +Busch Light +Busch Entertainment
Cars.com Dell Reebok Aveeno
Office Max VCU Brandcenter Mentor
Independent ConsultantSenior Strategist
Apr. 2004 - Jun. 2005NYCUsed different strategic skills to pay the bills by providing thought leadership on brand positioning, strategic sponsorships, channel planning and digital.
Crispin Porter + BoguskyPlanner
Nov. 2001 - Mar. 2004First job in advertising. Learned lots by working on challenger brand clients. MINI USA
Virgin Atlantic Airways
IKEA Molson Canadian Beer Truth
Method
Bell Helmets
Burger King Buca Di Beppo
BCBS of Minnesota
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