TheoPerformance Marketing Supervisor
Dec. 2021 - Oct. 2022Portland, Oregon, United StatesDirected and mentored junior team members in task delegation and execution. Additionally, facilitated direct client reporting and managed agency relationships with clients and vendors on a regular basis. - Led client-facing reporting on performance-based paid media initiatives - Tracked cross-team project management and timelines via Asana - Onboarded and mentored team members, including task assignment and project management - Handled external partner & vendor management
Handled strategic planning, daily performance management, pacing, and optimization of performance media for multiple clients, with annual budgets totaling approximately $12mm. - Crafted annual media plans and strategies across client accounts - Managed performance media with extensive experience using the Google Ads suite, Facebook Ads, Google Analytics, PowerBI, Twilio, SA360, and SEMRush platforms - Handled strategic media testing, execution, and optimization