Ian Brooks - Principal Consultant, Performance Marketing Consultants

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Work Background

Zion & ZionSr. Digital Media Strategist

Oct. 2022Phoenix, Arizona, United StatesGuiding cross-functional teams in navigating the dynamic landscape of digital marketing. Specializing in crafting adaptable strategies that consistently surpass client expectations. Leveraging data-driven insights to optimize campaigns across diverse digital platforms and driving impactful results that enhance clients' online presence. - Led strategic media planning across account, media, and creative teams - Ideated, implemented, and evaluated structured A/B testing across media client campaigns - Assisted in team management, including mentorship task delegation, and workload distribution - Assisted in crafting a salesforce net promoter score strategy to identify team-oriented strengths and weaknesses across clients - Drove client-facing strategy and reporting presentations, and maintaining strong client relationships as a direct point of contact - Maximized performance across social media, paid search, display, and video advertising platforms - Utilized market trend analysis and consumer behavior insights to drive strategic decision-making - Conducted in-depth analyses of campaign performance metrics to derive actionable insights and quantitative optimizations

TheoPerformance Marketing Supervisor

Dec. 2021 - Oct. 2022Portland, Oregon, United StatesDirected and mentored junior team members in task delegation and execution. Additionally, facilitated direct client reporting and managed agency relationships with clients and vendors on a regular basis. - Led client-facing reporting on performance-based paid media initiatives - Tracked cross-team project management and timelines via Asana - Onboarded and mentored team members, including task assignment and project management - Handled external partner & vendor management Handled strategic planning, daily performance management, pacing, and optimization of performance media for multiple clients, with annual budgets totaling approximately $12mm. - Crafted annual media plans and strategies across client accounts - Managed performance media with extensive experience using the Google Ads suite, Facebook Ads, Google Analytics, PowerBI, Twilio, SA360, and SEMRush platforms - Handled strategic media testing, execution, and optimization

TheoDigital Media Specialist

Jan. 2020 - Dec. 2021Portland, OR, United StatesHandled strategic planning, daily performance management, pacing, and optimization of performance media for multiple clients, with annual budgets totaling approximately $12mm. Directed and mentored junior team members in task delegation and execution. - Crafted annual media plans and strategies across client accounts - Managed performance media with extensive experience using the Google Ads suite, Facebook Ads, Google Analytics, PowerBI, Twilio, SA360, and SEMRush platforms - Handled strategic media testing, execution, and optimization

AnsiraDigital Media Specialist

Jan. 2019 - Jan. 2020Portland, OR, United StatesManaged daily operations of multiple paid search, social, and display advertising campaigns, with budgets exceeding $14mm annually across industries including insurance, automotive, and dining. - Managed daily paid search, display, social, and video campaign media management - Mentored junior team members, including weekly check-ins and ongoing project supervision - Coordinated external client partnerships across paid search initiatives - Drafted and presented both quarterly and annual client-facing reports

PlanitDigital Media Planner

Jul. 2017 - Dec. 2018Baltimore, MarylandResponsibilities centered on strategic planning, execution, and reporting of cross-channel digital media campaigns, managing budgets exceeding $2.5mm annually across a broad range of industries. - Evaluated client objectives and opportunities to utilize digital media platforms to meet client goals - Managed paid search, social, and display budgets across multiple clients - Evaluated campaign success across multiple media channels and provided detailed cross-channel analysis during and upon the completion of campaigns - Collaborated with teams across the agency through the lifetime of the client relationship