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Work Background
ONEONE SWIMWEARFacebook ads Specialist
Jan. 2016United StatesKey Responsibilities:
Campaign Strategy Development: Market Research: Conducting research to understand the target audience, industry trends, and competitors.
Goal Setting: Defining clear objectives for campaigns, such as brand awareness, lead generation, or direct sales.
Ad Creation and Management: Ad Copywriting: Writing compelling ad copy that attracts and engages the target audience.
Creative Development: Designing or overseeing the creation of visual assets, including images and videos.
A/B Testing: Testing different versions of ads to determine which performs best.
Audience Targeting: Custom Audiences: Creating custom audience segments based on various criteria like demographics, interests, behaviors, and previous interactions.
Lookalike Audiences: Identifying new potential customers by creating lookalike audiences based on existing customer data.
Campaign Setup and Optimization: Ad Placement: Choosing the right ad placements (e.g., feed, stories, marketplace).
Budget Management: Allocating budgets effectively across campaigns and adjusting bids to optimize performance.
Performance Monitoring: Continuously monitoring campaign performance using Facebook Ads Manager and other analytics tools.
Analytics and Reporting: Performance Analysis: Analyzing key metrics like CTR (Click-Through Rate), CPC (Cost Per Click), CPA (Cost Per Acquisition), and ROI (Return on Investment).
Reporting: Generating detailed reports to track campaign performance and provide insights to stakeholders.
Staying Updated with Trends: Industry Trends: Keeping up-to-date with the latest trends and updates in digital marketing and Facebook advertising.
Platform Changes: Adapting strategies based on changes to Facebook's advertising platform and algorithms
ONEONE SWIMWEARE- commerce Manager - media buyer
Jan. 2015Medellín, Antioquia, ColombiaOneone swimwear is an American, Designed in California, lifestyle brand that does one simple thing: beautiful, form-fitting swimwear that looks great on everyone.
Oneone swimwear is defined by flattering prints, colors and cuts. Influenced by the California summer lifestyle and our world travels, Oneone Girl is a badass girl who spends her beach time in Malibu, Capri or Bali.
We launched our 2017 brand with flying colors, and with a loyal following of bikini enthusiasts, we've been a leading player in the bikini game since day one.
Shopify PartnersE -commerce mananger
Jan. 2015 - Jan. 2023United States
fecodemilDeportista seleccion colombia pentatlon militar
Jan. 2010 - Jan. 2016
Armada Nacional de ColombiaNaval
Jan. 2007 - Feb. 2016
Armada Nacional de ColombiaOficial de planta
Jan. 2007 - Jan. 2016
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