Laura Longmore - Marketing Strategist, Independent

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Work Background

Evoke MicroMassSenior Account Executive

Jan. 2023Cary, North Carolina, United States- Led the development of strategic marketing plans and creative briefs, and presented strategy to internal teams for approval - Oversaw the review and approval process for creative and production materials, ensuring alignment with client objectives - Cultivated and maintained successful relationships with clients and external agencies, serving as a key liaison between the client and the internal teams - Collaborated cross-functionally with Creative Services, Strategic Services, and Project Management to synchronize agency efforts - Prepared comprehensive meeting agendas, reports, and creative project briefs - Provided mentorship and leadership to junior-level team members, fostering their professional growth and development

AAGAccount Executive

Jun. 2021 - Jan. 2023West Palm Beach, Florida, United States- Oversaw the development and implementation of marketing plans for 15 car dealership accounts, ensuring flawless execution of the advertising strategy. - Created over 30 monthly email campaigns, digital ads, television and radio scripts, billboards, and other creative marketing materials to align with the client's marketing objectives. - Conceptualized, wrote, and edited all monthly email campaigns, TV scripts, radio ads, landing page content, social media posts, and digital content for our clients. - Established daily communication with the Managing Partners, General Managers, Sales Managers, Internet Managers, and Service Directors to ensure the overall marketing plan was executed. - Analyzed dealer historical data to identify trends, past and current sales, traffic ad leads, and website traffic reports before making calls, and delivered marketing presentations to pitch strategy. - Kept accurate marketing budgets, including daily and weekly updates, depending on company goals. - Conducted market research, developed marketing plans, and performed SWOT analysis quarterly.

Men's Shoe Brand (Start-up)Freelance Marketing Coordinator

Feb. 2020 - Dec. 2020Remote- Established the brand’s social media marketing strategy and created its content marketing calendar to increase exposure and engagement during pre and post-launch. - Created a cohesive marketing and promotional plan by conducting market research, SWOT and competitor analysis, and target market analysis, resulting in a profitable integrated marketing strategy for the brand. - Generated measurable goals, targets, and KPI’s for proper post-launch assessment and measurement.

WeGet.comCopywriter/Editor

May. 2019 - Sep. 2019Remote- Enhanced the WeGet e-commerce site by writing fun and descriptive fashion, beauty, and home sales copy accelerating conversion rates. - Customized blog content and social media posts, which led to a 10% increase in online visitors for the fashion department. - Created, proofread, and edited product display descriptions across all departments, improving description quality for more than 400 products.

Majour MagazineFashion Marketing/PR Assistant

Sep. 2018 - Feb. 2019Los Angeles, California- Liaised with potential influencers, stylists, photographers, and videographers meeting deadlines for upcoming meetings and photoshoots. - Strengthened brand recognition and social media accounts by developing authentic social media content, leading to increased engagement, likes, and followers across Facebook and Instagram. - Generated and presented integrated marketing strategies to drive the launch of the Majour Casual Collection, leading to the development of cost-effective strategies. - Designed magazine covers and page layouts before magazine launches, increasing online viewership. - Prospected, interviewed, and wrote spotlight feature articles on Project Runway models, Liris Crosse and Christina Palavra for the fall magazine launch, resulting in more than 800 views.

HairClubMarketing Coordinator

Jan. 2021 - Jun. 2021Boca Raton, Florida, United States- Spearheaded content creation and social media management of the RestorInk Instagram page, leading to a 101% increase in post interactions, a 177% increase in content interactions, and reaching more than 850 new accounts in under 30 days. - Developed integrated marketing strategies that facilitated re-branding, boosted lead generation, and improved client engagement by producing innovative content concepts and a social calendar for HairClub's National Pride Campaign and Hair loss solution programs. - Improved communications and engagement of brand solutions and offerings by pitching, writing, and publishing monthly hair-care blogs, marketing newsletters, and copywriting and editing for print and social media posts. - Facilitated business goals by setting up and managing paid social and campaign sweepstakes to boost lead generation. - Utilized lead generation data to track and analyze sales, and the performance of campaigns, maintained the database, and prepared marketing reports for the department. - Performed SWOT, market, and competitive analysis by identifying and evaluating product categories, market share, pricing, and advertising. - Created, edited, maintained, and managed the department marketing calendar with campaign details, social media, and promotional strategies. - Coordinated with the graphics, legal, and sales departments to route requests for successful communication and facilitate marketing efforts to meet deadlines and campaign timelines.

Crossroads TradingFashion Buyer

Jul. 2019 - Nov. 2019Irvine, CA- Increased the store's conversion rates by curating, authenticating, and strategically pricing designer pieces from brands such as GUCCI, Prada, YSL, Christian Louboutin, Stussy, Off-White, and Fear of God. - Led cross-functional teams in the successful planning, development, and execution of merchandising projects, ensuring alignment with strategic objectives and timelines. - Analyzed market trends, consumer preferences, and sales data to drive product assortment decisions and maximize profitability. - Managed end-to-end project lifecycle, from concept development to product launch, while effectively collaborating with stakeholders to achieve project goals. - Researched, forecasted, and presented fashion trends by creating mood boards for buyer meetings to demonstrate current styles and trends, resulting in increased in-store sales and targeted selling. - Visually merchandised in-store and window displays to push designer purchases, leading to increased revenue from designer sales. - Efficiently monitored fitting rooms and the point of sale counter with timely and quality customer service, leading to a higher rate of repeat customers.

Micaela Erlanger Studios Inc.Fashion Stylist Intern (Award Season)

Jan. 2019 - Mar. 2019Los Angeles, California, United States- Supported the styling team during the S/S 2019 award season with office maintenance, and showroom set-up prior to client fittings increasing studio organization. - Drove showroom efficiency by performing numerous administrative and organizational tasks daily. - Monitored the fashion closet, updated and organized inventory, office supply stock, and conducted brand database management, resulting in seamless tracking of merchandise. - Conducted sample trafficking, for brands like Zac Posen, MSGM, GUCCI, Balmain, ALC, Stuart Weitzman, Valentino, and Frame, increasing management of luxury products in and out of the studio. - Initiated and handled contact for pick-up and drop-off with PR firms such as PRC LA, Krupp Group, Wetherly Group, and SHO + CO for timely returns and deliveries to meet event deadlines.

The Park ShowroomFashion Merchandiser

Oct. 2017 - Feb. 2018Los Angeles, California- Spearheaded the visual merchandising of menswear brands, Velvet by Graham & Spencer, Goorin Bros Hats, The People vs, and Raga Man in preparation for buyer appointments. - Handled market appointments for the showroom, strengthening showroom-buyer relationships and showroom organization. - Operated the 2017 Agenda Trade Show booth in Long Beach, establishing appointments and relationships with more than 5 buyers. - Tracked, delivered samples, and managed sample inventory for the showroom, leading to timely deliveries and receivables. - Organized and ran showroom sample sales at the California Market Center, resulting in the alleviation of excess merchandise for the showroom.

Lisa KlineFashion Marketing/Buying Intern

Oct. 2017 - Jan. 2018Ventura, California- Utilized JOOR to place orders from several home and lifestyle brands for the Shutters on the Beach gift shop, leading to an increase in in-store traffic and revenue for the store. - Restructured store inventory with advanced excel techniques and brand reference guides for over 50 brands, increasing efficiency, organization, and product monitoring. - Designed mood boards of upcoming trends, to refocus and align future purchases for the shop.

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