Caroline Melo

Digital Designer @World Food Programme

Email Marketing ManagerCommunications ManagerBrand Marketing Manager💸 MarketingBrazilGraphic Designer🐦 DesignCommunication DesignerBrand DesignerIllustrator

Caroline Melo is a highly skilled Digital Designer currently working at the World Food Programme. With a background in graphic design and digital media, she is proficient in creating compelling visual content that effectively communicates complex ideas. Caroline holds a degree in Social Communications and Advertising and has honed her skills in several design tools and software. She has a keen eye for aesthetics and detail, which allows her to create engaging and impactful designs. Throughout her career, she has demonstrated her ability to work under pressure and meet tight deadlines without compromising the quality of her work. She is passionate about using her skills to contribute to meaningful causes.

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Work Background

World Food ProgrammeDigital Design Assistant

Jan. 2021

Self EmployedFreelance art director

Nov. 2018 - Jan. 2021Responsibilities: ● Briefing, budget and approval meetings with the client; ● Creating artistic concepts for designs and graphic projects; ● Developing Logos and Visual Identities, infographics, journal diagramation, invitations, artwork for social media, business cards, envelopes, folders and all sorts of graphic design material. Main results obtained: ● Professional and personal growth, improvement on professional-client relationship.

Geap Autogestão em SaúdeArt Director

Nov. 2014 - Nov. 2018BrasíliaArt Director and Graphic Designer Responsibilities: ● Create original artwork such as folders, banners, booklets, reports, flyers and the most diverse graphic materials, stationery products (business cards, folders, letterheads), logos and visual identities; ● Develop advertising campaigns, digital artwork for internet and social media (e-mail marketing campaigns, banners, cards); ● Develop company free gifts and promotional material; ● Attend briefing and brainstorming meetings related to new graphic projects and visual products; ● Determine how to best represent the campaign concept visually and how to reflect the company’s values through visual aspects; ● Organize events and create its visual communication (stage background, stands, badges, program); ● Final preparation of files for printers, keep in contact with the production and validate the final proofs. Main results obtained: ● Brand expansion through the whole country, thus boosting the company’s customer base; ● Appointed by the manager to lead the advertising team, delegate tasks and keep the crew organized and productive; also validate the work of the entire team throughout the creative process, from the conception of the idea to the print proof, and later get the client’s approval.

Bees ComunicacionesMedia Checking

Dec. 2011 - Feb. 2012Responsibilities: ● Keep track of ad campaigns placement on print, electronic and digital media; ● Invoice checking, compliance and contact media vehicles in order to guarantee media purchases. Main results obtained: ● Experience in administrative work.

MPFederalCommunications Intern

Mar. 2011 - Sep. 2011Responsibilities: ● Take part on developing graphic and digital artwork in order to represent concepts visually, such as the company’s values; ● Design and create original content for banners, folders, posters, stickers, booklets and other graphic projects, for the sake of brand reinforcement; ● Contribute with original and innovative ideas on brainstorming meetings aiming to find the best possible way to convey a message through art direction. Main results obtained: ● Great engagement and positive response from the company’s employees and consumers towards most of the artwork, thus creating a stronger significance to the brand and improving intern and general communication.

UniCEUBCommunications Intern

Sep. 2008 - Sep. 2009Responsibilities: ● Video Editing of reports, documentaries, tv news and other material – Initial Assembly, Rough Cut and Final Cut – the whole process of non-linear editing; ● Post-production of edited videos. Main results obtained: ● Improve communication between staff, faculty and student body; ● Recognition by the institution’s student body and faculty.

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