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Work Background
VerizonSenior Program Manager, Corporate Social Responsibility
Jan. 2024New Jersey, United StatesLead the Citizen Verizon initiative, Verizon Skill Forward, as part of the Corporate Social Responsibility organization. Verizon Skill Forward is a free, online training program available to adults in the United States looking to hone or gain new skills in order to prepare for their next job. Visit the program's landing page to learn more: https://partnerships.edx.org/verizon?direct
VerizonCorporate Social Responsibility Program Manager
Apr. 2022 - Dec. 2023
VerizonContent Strategy Marketing Manager
Oct. 2021 - Apr. 2022
VerizonProduct Marketing Manager
Mar. 2019 - Oct. 2021Launched the Verizon Visa Card as the digital acquisition marketing lead. Responsible for omni-channel marketing campaigns that created card awareness, drove card applications and acquired new card holders. On a daily basis I:
• Interacted directly with key internal and external partners to develop acquisition targets, business case models, marketing plans, acquisition messaging and ad-hoc marketing campaigns
• Ensured all acquisition creative aligns with the card’s brand guidelines and creative messaging, including the management of a contractual creative review process with external partners
• Supported the product development roadmap(s) through collaborative planning and partnership
• Managed the acquisition marketing budget(s) and contractual partner funds, including allocation, payables, receivables, and ROI analysis
• Served as the main Product contact and lead for Finance partners • Assisted with partner, agency, and third party vendor briefing and presentations to senior management.
• Reviewed partner contracts, make recommendations and provide contract negotiation support. Lead negotiations as appropriate
• Drove internal and external contractual reviews and signature processes as needed
• Analyzed customer and card holder data and insights for use in acquisition marketing plan and roadmap development.
• Researched and analyzed wireless customer, card industry and competitor trends, including data gathering, report creation and presentation development.
• Tracked acquisition targets, business case performance and marketing plan results
Aker BioMarine ASAMarketing Manager, US
Jan. 2018 - Dec. 2019Metuchen, New Jersey• Interacted directly with key external partners being the one/only North America Marketing liaison and day to day relationship lead.
• Partnered with Sales, Operations and Legal teams to define quarterly goals across business growth and customer retention.
• Collaborated with key internal stakeholders to provide day to day strategic Marketing direction and ensure Marketing roadmap alignment with business objectives/needs.
• Supported innovation and new technology roadmaps through collaboration with Research & Development team and third party vendors.
• Owned U.S. and Canada Marketing budget, including allocation, spend and ROI analysis.
• Oversaw U.S. and Canada tradeshow strategy, including onsite logistics, sales meeting scheduling, team outings, marketing planning and event budgeting.
• Wrote, edited, published and analyzed digital product awareness and demand generation content for company website, blog and customer communications.
• Led agency and third party vendor contract negotiations, including the facilitation of senior management reviews. • Reviewed customer sales agreements for renewal purposes to make recommendations and provide contract negotiation support.
• Reviewed internal and external creative materials to ensure alignment with brand guidelines • Analyzed sales data, industry trends and competitor behaviors to inform quarterly marketing plan across Digital, Events, PR/Media and CRM.
ADPMarketing Manager
Jan. 2013 - Dec. 2017Florham Park, NJB2B demand generation manager for ADP Insurance Services responsible for B2B content, channel and event marketing programs. My final 2.5 years at ADP, LLC were spent leading B2C communications, content and digital marketing programs within the ADP TotalSource business unit. • Led organization to create effective multi-channel B2B and B2C digital marketing campaigns
• Launched demand generation, lead nurturing, client retention and product marketing programs
• Defined user personas and life-cycle messaging based on consumer research
• Wrote, designed and delivered ad-hoc emails
• Utilized CRM, CMS and marketing automation tools to execute marketing campaigns
• Designed and developed websites to engage prospects and clients
• Wrote, designed and published digital content on corporate social media accounts and blogs
• Produced sales collateral and trained sales representatives on usage best practices
• Led new event strategy, including coordinating booth setup and speaking opportunities
• Secured quarterly ad placements on industry websites and magazines
• Managed relationships with vendors, UX/UI, graphic designers & developers to produce digital assets
• Managed project plans from ideation through KPI/ROI analysis
• Collaborated across marketing team and organization to ensure alignment and gain approvals Tools used:
HubSpot, Eloqua, Salesforce, Wordpress, Medallia, Tableau, Google Analytics, Microsoft suite, Adobe suite
Dance DesignsMarketing Consultant
Jan. 2013 - Dec. 2014New JerseyOversaw marketing strategy, including digital and traditional channels. • Led business to create effective B2C digital marketing campaigns to generate new leads
• Managed web developers to redesign website improving SEO and SEM
• Used digital content and PPC advertisements on social media to gain 300+ new followers
• Identified new digital technologies to improve marketing program execution and measurement
• Re-branded business logo, store-front presence and collateral to improve brand awareness
• Developed monthly email communications to improve client engagement and up-sell services
• Managed project plans from ideation through KPI and ROI analysis Tools used:
Constant Contacts, Wordpress, Google Analytics, Microsoft suite, Adobe suite
Global Soft Digital SolutionsMarketing Coordinator
Jan. 2012 - Dec. 2013Mahwah, NJAfter being the front desk administrator for six months, I became the company's first marketing lead reporting directly to the CEO. My new role was responsible for B2B marketing programs, public relations and associate engagement. • Managed relationships with web developers to proposed opportunities to rebrand company website • Wrote, designed and published digital assets and sales collateral
• Launched social media accounts to engage with prospects earlier in the buyer’s journey
• Secured the company’s feature in local and industry publications and websites
• Created and oversaw company’s first internship program
• Launched community outreach program by establishing relationships with 3 local universities
Ramapo College of New JerseyOffice Assistant
Sep. 2008 - May. 2012Mahwah, NJ• Assistant Director aid
--Complete independent projects by appointed deadlines --Handle about 3000 students’ paperwork (filing, recording, etc.)
--Create, organize, and maintain multiple data logs
• Secretarial duites
--Answer and direct phone calls/emails
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