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Work Background
Merit IncentivesMarketing & Communication Content Consultant
Feb. 2024Dubai, United Arab Emirates · HybridMerit Incentives is the world’s leading innovative engagement technology company with products, custom solutions, and professional services in the industries of engagement, rewards, incentives, and branded payments.
Merit Incentives is a series A startup with offices in Dubai, London, Riyadh, Kuwait, Cairo, and Singapore. We are proud to have raised the Series A investment in 2021 led by Impact46 along with Tech Invest Com, Arzan VC, Hambro Perks Oryx and several regional angel investors.
Azart&coCreative Marketing Content Consultant
Aug. 2023Dubai, United Arab Emirates · Hybrid
eMotion InternationalManaging Director
Jan. 2021 - Aug. 2023Dubai, United Arab EmiratesIn charge of the business development on the MENA region, the creative direction, the global communication and the HR.
eMotion InternationalHead of creative content
May. 2019 - Oct. 2023Dubai, United Arab Emirates
eMotion InternationalHead Of Content
May. 2018 - Oct. 2023Dubai, United Arab EmiratesSenior Creative Director, Content Business development, Branding and communication strategy. e-Motion is a Content Agency advising, creating and producing video contents for corporates, governments and agencies. But beyond that we are digitally and socially boosting views and targeted audience to achieve your goals and make your message more visible. We develop TV commercials and online viral campaigns. We produce corporate, training and marketing videos.
We write and produce branded contents for our partners and clients. We cover and produce video for the event industry. Events References include: Abu Dhabi Media Summit, World Innovative Summit for Education in Doha, Education Project in Bahrein, Artscape, Education Without Borders, Dubai World Cup, Dubai Metro, Dubai Fountains, Burj Khalifa opening ceremony… In addition to our consulting and production services, our 10-year experience in the Middle East leads us to assist foreign producers for their short films, documentary films and feature films in the region.
AdwaysRegional Director MENA
May. 2016 - Oct. 2023DubaiGilles G. Vidal is responsible for business development & sales activities for Adways on MENA Region. Adways is specialized in « rich interactive media », leading to state of the art innovative solutions for all devices, be it Smartphones, tablets, web sites or interactive booths.
Adways create a new and immersive format, specially well adapted to advertising, brand communication, drastically increasing engagement and monetization of the contents.
Our solutions embed tracking engine aiming at reducing the time need to create an interactive video. Statistics allow a fine tune profiling of each set of users.
WOW Agency | Video | Interactive | ImmersiveCo-founder & Executive Director
Apr. 2015 - Jun. 2018DubaiWOW Agency is an award winning, creatively driven, video and content agency based in Dubai and Paris. We create dynamic and engaging experiences for some of the world’s most respected brands. Our high quality content maximizes the power of moving images and technology to strengthen brands and their relationship with their customers. We provide a unique and effective combination of technological expertise, strategic thinking and creative vision. We create high quality video content applications and outstanding concepts that create a bond between the audience and the brand – online and off. WOW Agency’s mission is to transmit emotion and create momentum. To connect, engage and retain attention. To generate business and inspire involvement. To create...the WOW effect. With over 20 years of experience, WOW Agency partners Gilles G. Vidal and Marilor Requet are a powerhouse team, each having garnered awards and accolades in their respective industries. More than 800 tailored audio-visual projects and events have been directed and produced for prestigious international brands by the WOW core team.
INVIOOCEO - FOUNDER
Jan. 2007 - Jun. 2014Paris, Dubai · HybridGilles G. Vidal provides a creative and dynamic vision gained in the audio and visual environment for over 20 years. With more than 650 audiovisual projects achieved with expertise in customer satisfaction, production, synergy teams, artistic and technical creation process, as well as all of its visual identity. His work is renowned by international brands such as VEOLIA, AREVA, CISCO, ADP, SAP, TOYOTA, INSTITUT CURIE, CITROEN, CAP GEMINI, INTERCONTINENTAL HOTELS GROUP (Holiday Inn, Crowne Plaza), DOM PERIGNON, CAUDALIE, OPTIC2000, INTERSPORT, CANAL +, FRANCE TELECOM iTélévision, VIRGIN, EMI, UNIVERSAL MUSIC… Gilles G. guide clients with consistency and creativity through its achievements in Audiovisual Communication (Journalism Training CFPJ Paris audiovisual agent photographer, Art Direction, Communication manager for several international fashion designer brands) as well as contemporary art (founder an art gallery in Paris, collective and personal video exhibitions in Europe, live performance in several international digital art festivals). It easily combines art and brand identity in all its creations. Live Visual Artist (Veejay), he illuminated many events across Europe for brands, agencies and recognized events, he works closely with DJs and trendy music bands in France. Its multiple origins, Chinese, Spanish, German and French, were able to inspire and give him an opening mind to the world. A curiosity of the human and the environment which occupies nearly the whole of his work.
Symbol GaleryCommunication manager - creative director
Jan. 2005 - Dec. 2007Région de Paris , FranceSymbol Gallery was a Digital art gallery founded by Gilles G Vidal and P. Lourdjane. Video Art and Digital art Exhibitions.
Télé ParisTV Director
Jan. 2005 - Dec. 2006ParisDirector for 100 daily TV cultural programs for the famous french TV channel Canal+ and Itélévision.
D2V ProductionsOwner - Marketing manager - Creative Director
Jan. 2000 - Dec. 2005ParisConception, Art direction, audiovisual projects for culture and advertising.
Programs, corporate movies, video contents, events, art exhibitions.
LagardèreMusic Artist and Band Manager
Jan. 1999 - Dec. 2000Région de Paris, FranceDirection artistique, Coaching scène, Organisation des tournées Europe, relations avec les médias et les maisons de disques.
AbacabaTour Manager Europe
Jan. 1997 - Dec. 1999Paris , FranceNino Ferrer | Peter Kingsberry | Bratsch I Brigitte Fontaine
Veldhoven GroupCommunication Director France
Jan. 1995 - Dec. 1996Région de Paris, FranceStratégie de communication, conception, production d'évènements (présentation presse internationale, organisation des défilés, partenariats, co-branding)
Relations presse, communication interne et externe (direction artistique publicité, shooting), Reporting.
Lancement de la marque en France.
LANVINPress Relation Manager
Jan. 1995 - Dec. 1995Région de Paris, FranceOrganisation des événements, défilés, journées presse, relations presse et publique internationale.
Groupe 22VPress Relation Manager
Jan. 1991 - Dec. 1994Région de Paris, FranceFashion Press and Public Relation for fashion designer (Helmut Lang, Dirk Bikkembergs, Olivier Strelli…)
Création et direction d'une agence de 10 artistes coiffeurs-maquilleurs au sein de l'agence.
Lancement dans la presse de la marque de salons de coiffure Sergio Bossi.
Bureau de VictorAssistant Press Relation Manager
Jan. 1990 - Dec. 1991Région de Paris, FranceDirection artistique, organisation d'événements pour des NightClub Parisiens.
Folies Pigalle, La Casbah…
VUE SUR MER / SEA VIEWOwner - Fashion Designer
Jan. 1986 - Dec. 1990Région de Marseille, FranceI was fashion designer for my own company in the south of france.I was in charge of the design, the prototype, and production series. My brother was the communication and commercial manager. We had 40 distribution points on the Riviera cost. Our workshop was with view on the sea.
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