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Work Background
Be Group AgencyCEO
Aug. 2023 - Feb. 2024Mexico City, MexicoSomos una agencia autónoma de producción y comunicación digital disruptiva. Somos estrategas, ágiles, resolutivos y maestros del influencers and experiential marketing. Provocamos a los sentidos por medio de la palabra.
RARE bagsFounder
Jun. 2023Mexico City, MexicoA curation of unique, fun, uncommon & conversational pieces.
Divanti MarketingPartner
Mar. 2023Madrid, Community of Madrid, SpainWe are a one stop agency for digital services. Effective marketing, compelling design & touching experiences. Our deep understanding of both the brand and the customer enables us to identify the sweet spot that unites them. We have traveled a lot and along the way met incredible people whom we are fortunate to work with today. Think of us as an extension of your team, we get involved in your business as if it were our own, dedicating ourselves to every aspect of the project with unwavering commitment. No story told is better than one lived. We believe that building and nurturing relationships is essential to create brands with soul. We strive to develop new ways to connect people that feel authentic. We have an endless creative thirst and a strong desire to keep creating. We embrace the present moment while keeping an eye on a brighter future, always pushing the boundaries of what is possible. Build a relevant brand to accelerate growth and deliver on your brand promise today!
The Paper RecordsCo Founding Team
Nov. 2022The Paper Records es un estudio creativo Mexicano que produce prints enmarcados creados por artistas, fotógrafos, ilustradores, muralistas y otros estudios creativos; desde estudiantes de universidad que buscan ver sus primeras piezas colgando en una pared, hasta artistas más establecidos que ya han tenido la oportunidad de exponer su creatividad en distintos continentes y formar parte de increíbles colecciones. Nos rehusamos a creer que el arte fue creado para ser disfrutado únicamente para gente con un presupuesto alto y nos emociona la idea de pensar en que cada pared en blanco es un espacio potencial para que un artista nuevo haga su debut. Con esa misma intención nace TPR, llevando este a decorar las paredes de casas, restaurantes, oficinas, hoteles, tiendas, y más.
WeWorkHead of Innovation
Jan. 2022 - Dec. 2022- Cultivate relationships with C-level executives, advertising and events agencies, magazines, and other key stakeholders to enhance brand awareness and identify revenue opportunities for WeWork. - Identify and establish new strategic partnerships that contribute to revenue growth for new products. Collaborate closely with the product development team to define visionary strategies and create product roadmaps to execute those strategies effectively. - Deliver presentations on product business goals, status updates, and key performance indicators (KPIs) during executive-level meetings. - Collaborate with the marketing team to drive messaging, enablement plans, business strategy, and customer success metrics, ensuring the achievement of goals at scale. Foster exceptional experiences for users, enterprises, and organizations in line with strategic objectives.
WeWorkHead of Partnerships & Events LATAM
Sep. 2021 - Dec. 2022- Created from scratch and spearheaded enterprise sales efforts related to partnerships and events with a focus on introducing and promoting new products and services, resulting in a remarkable FY22 growth of 300% and surpassing quotas by achieving $1.5M in sales against a $500K quota. - Successfully formed an impactful B2B alliance with Rappi, strategically impacting millions of Rappi customers across Latin America. Additionally, established B2B2C global alliances with Cinepolis, Grupo Modelo, Sony, Jeeves, Plerk, Cattri among others. - Demonstrated strong organizational skills in leading and managing teams and operations in multiple Latin American countries, including Colombia, Argentina, Chile, and Costa Rica, while driving Mexico to attain the second-highest revenue globally for the whole company in 2022. - Expertly developed and cultivated deep business relationships with key stakeholders, including the biggest TV producers, creators, venues, and influential players in the entertainment industry. - Crafted and executed a partnership and events growth strategy for the market, employing an innovative and effective approach that significantly scaled WeWork's presence in the region. - Adeptly managed commercial strategies with large partners, ensuring mutual value creation and establishing sustainable strategic partnerships between WeWork and event organizers/big companies.
- Leveraged strong cross-functional collaboration to successfully deliver on partner growth objectives, both within Mexico and across regional markets. - Demonstrated a keen interest in staying informed about the latest trends and developments in the entertainment industry, positioning WeWork as an expert on new and trending experiences.
WeWorkBusiness Development Manager
Aug. 2021 - Dec. 2021
HAAB ProjectBusiness Consultant
Aug. 2021 - Aug. 2021Mexico City, Mexico · On-site
SolawaveBusiness Consultant
Mar. 2021 - Aug. 2021
The Niche AgencyFounder
Apr. 2020At The Niche Agency, we are passionate about transforming dreams into reality. We specialize in providing dedicated support to individuals across the world applying for their O1 visa in the United States, with a specific focus on building a compelling case through extensive coverage in Latin America.
Mercedes - Benz Fashion WeekInfluencer Marketing Professor
Jan. 2018 - Dec. 2018Mexico City, MexicoProfessor of Digital Fashion Business for Fashion Week Academy.
PÚBLICO TrabajoDirector of Communications
Nov. 2016 - Jul. 2021Mexico City Area, MexicoMARKETING:
- Mapped the course, developed the vision and implemented annual plans for everything related to Marketing and Communications.
- Managed seven figure MXP marketing budget, while creating and analyzing reports on KPIs and ROIs.
- Lead a 10+ people team, including 3 marketing agencies, while handling three positions at once (Marketing, Sales & Experience) exceeding profits in all areas. - Project management: resource planning, organizing and motivating a teams, controlling time management, cost estimating and developing the budget, ensuring customer satisfaction, analyzing and managing project risk, monitoring progress, etc.
- Directed all phases of the Marketing strategy, including but not limited to budgeting and planning, content and community management, social platforms, and reporting.
- Demonstrated strong passionate drive and resilience to detect new client marketing initiatives to make them a reality and deliver transformational results.
- Developed and executed all social media content across all channels: posts, videos, etc., with the objectives of driving brand awareness, online reputation, engagement and conversions for our brands. PARTNERSHIPS & PUBLIC RELATIONS:
- Created meaningful local strategic partnerships with organizations & individuals that will drive revenue and brand relevance to the brand. These includes Forbes, Mercedes Benz Fashion Week, Design Week, Grupo Expansión, Dalai Lama Center for Peace, Lenovo and Bacardi– to name a few– with zero investment, generating a 7 MDP ROI.
- Media point-person for the brand. Through my storytelling and communication skills, I successfully positioned the brand in 150+ articles in magazines such as Forbes and Vogue with zero investment– resulting in a 6.5 million ROI, and growing.
- Spearhead event planning and organization by outsourcing sponsors and media outlets resulting in 100+ inspiring and unforgettable events in the past 4 years.
PÚBLICO TrabajoDirector of User Experience
Nov. 2016 - Jul. 2021Mexico City, Mexico- Lead the experience team of a 1,000+ client community resulting a 85% occupancy rate during 3 years, in 6 coworking spaces in Mexico City. - Community: building and maintaining relationships with members/potential new members and key internal teams.
PÚBLICO TrabajoSales Director
Nov. 2016 - Jul. 2021Mexico City, Mexico- Drove new sales resulting in a 9 figure MXP.
- Developed and implementing effective strategic sales plans and goals to achieve the objectives and budgets, including building the sales team.
- Deal structure: creatively structured deals to optimize sales outcomes while understanding how different deal structures relate to our overall business objectives.
- Created the full sales cycle for the company. This involves pitching, touring, negotiating, and executing contracts.
- Exceeded quarterly and annual sales goals, while prospecting for new businesses.
- Worked collaboratively with Marketing (runned by me), to build targeted messaging and mapping a customer journey for the specific business needs of each building.
- Developed and managing the sales executives on productivity metrics such as deal size, win rate, as well as how to lead a customer through a proactive sales cycle.
Hearst MagazinesFashion Coordinator at Marie Claire Magazine
Mar. 2015 - May. 2016Greater New York City AreaAre you familiar with 'The Devil Wears Prada'? Well that was my job...
Hearst MagazinesE-commerce Coordinator at Harper's Bazaar Magazine
Sep. 2014 - Mar. 2015Greater New York City Area- Collected and analyzed data for ShopBazaar.com and applied statistical techniques to diagnose new opportunities for the website and for the content of social media.
- Worked with merchant team, retailers and fashion brands such as Gucci, Marc Jacobs, Bottega Veneta, among others, optimizing there content online and generating sales.
- Facilitated online product set-up including article creation and gathering product content from various sources.
- Prepared merchandise sales reports and presentations by partnering up with various teams.
- Supported e-commerce initiatives by helping with the product selection for brand ads featured in the April issue of Harper’s Bazaar and several email blasts. - Organized product samples.
Mode PRPublic Relations Intern
May. 2014 - Aug. 2014Greater New York City Area- Mediated correspondence with editors and stylists for editorial requests.
- Managed sample logistics (pack, unpack, send back to vendor, track).
- Coordinated sample send outs and returns for regional/national publications.
- Responded to publications, individuals and organizations for press information.
- Partnered with the communications team on projects and events; while supporting social media efforts.
- Created and updated databases - Fashion GPS and Mayvien.
Louis VuittonPublic Relations
Apr. 2014 - Sep. 2014Greater New York City Area- Acted as a liaison between the brand’s PR teams, while supporting them with 70+ VIP and celebrity stylings. while generating the best experience was at the core or my job.
- Merchandised and assisted with inventory management of all samples in the showroom.
- Generated and analyzed competitive editorial value and ranking reports in the US.
- Managed press clippings for 100+ editorial articles and coordinated press-day productions.
- Managed sample returns and send-outs using Fashion GPS software.
- Research and compile seasonal trend reports in preparation for collection RTW shows.
- Maintained showroom appearance and organization of brand's archived collections.
Palazzi Florence AssociationMagazine Specialist
Sep. 2013 - Dec. 2013Florence Area, Italy- Copy edited and proofread magazine resulting in the creation of the Fall issue.
- Generated new ideas and concepts for the issue.
- Contributed to the creation of 3 articles for the publication.
- Interviewed the Florence community for magazine articles.
- Laid out magazine components within an established template.
Kenneth Cole ProductionsVisual Merchandising Intern
May. 2013 - Sep. 2013Greater New York City Area- Created the companies' visual directives (presentations), distributed to 70+ stores in the US.
- Designed attractive selling environments to promote sales resulting in the increase of foot traffic to the stores by 30%.
- Develop special projects for the visual department.
- Researched trends and helped to generate new and innovative ideas for the brand.
Four Seasons Hotels and ResortsSpecial Events Intern
May. 2012 - Apr. 2013Boston, Massachusetts, United States
Mike&TonFashion Intern
Sep. 2011 - Dec. 2011Boston y alrededores, Estados Unidos- Helped with the planning of fashion shows and special events for the brand.
- Performed different task including coordinating models, and assisting in fittings for photoshoots.
- Lined-up outfits for fashion events including runway shows, model shoots, and fashion promotions.
- Helped research trends and developed concepts resulting in assuring the line’s strong image.
- Assisted the designers with the styling portion for all shows.
Michael Di Paulo CoutureEvent Coordinator
Sep. 2011 - May. 2012Boston y alrededores, Estados Unidos- Organized and managed the backstage (models, makeup, hair, sponsors, interns, etc) for Michael De Paulo's fashion week show and press day.
- Responsible for booking all Model and Hair/Make-up bookings including castings and invoices.
- Assisted in the creation and distribution of lookbooks.
- Updated magazines archives and maintained organization of the samples.
- Participated in the brand's Trade Show during New York Fashion Week.
- Worked as the fashion coordinator in all the events of the brand.
- Created materials, such as charts, graphs, or other visuals.
- Proposed profitable solutions for mid-level problems.
FreelancerStylist & Image Consultant
Jan. 2011 - Dec. 2013Greater Boston Area- Rearranged client closets and wardrobe by removing their outdated garments, searching for items that complemented their figure and personal style. - Also, as part of my duties as a fashion stylist I participated in different editorial photo shoots, as well as styling a TV segment on NECN called 'Tagged' by Tonya Mezrich.
Daniela Corte FashionFashion Assistant
Jan. 2011 - May. 2011Greater Boston Area- Assisted in all fashion events related to the brand.
- Helped with administrative tasks.
- Merchandised and organized the showroom.
- Took part in all photoshoots and fashion shows of the brand.
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