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Work Background
Game On ConsultingPrincipal Strategic Consultant/Fractional
Sep. 2023Brands don’t just need visibility—they need to connect, captivate, and convert. I’ve spent 20+ years leading brand and product marketing for global powerhouses like the NFL, Sony PlayStation, EA, Zynga, and Ubisoft—launching 23+ products, generating over $10B in revenue, and consistently exceeding KPIs. 🔹 Straightforward & Results-Driven: I focus on what truly moves the needle—cutting through the noise to drive business impact.
🔹 Growth & Impact: I craft data-driven strategies that fuel engagement, revenue, and market leadership.
🔹 Strategic Partnerships: I build high-impact collaborations with sports leagues (NFL, FIFA, PGA), athletes, culture-defining brands, and platforms like YouTube, ESPN, PlayStation, and Xbox—driving brand expansion and cultural relevance.
🔹 Omnichannel Execution: I create seamless, high-impact campaigns that resonate across digital, social, and experiential touchpoints.
🔹 Consumer-First Approach: I decode consumer behavior, turning insights into action and ideas into market-defining brands. I believe in honest, strategic marketing—no fluff, just what’s needed to win. Where others see challenges, I see untapped potential. I connect people, strategies, and innovation to turn ambition into measurable success. Your brand doesn’t need noise—it needs results. I make it happen.
KRAFTON Inc.Head of Strategy and Business Development (VP Level)
Jan. 2023 - Sep. 2023California, United StatesLed strategy, demand planning, and GTM execution within a global, matrixed organization, aligning marketing, product, and sales to drive measurable impact. Built and scaled a high-growth business unit, turning vision into execution through strategic partnerships across music, sports, culture, and gaming to unlock new revenue opportunities and expand market presence. Key Achievements:
🔹 Drove 13.7% QoQ growth by building demand planning, setting KPIs, and creating GTM roadmaps.
🔹 Full-funnel growth strategy by leading analytics and strategy teams to optimize customer engagement, retention, and revenue.
🔹 Expanded market presence by 20% through B2B, transmedia, lifestyle, and sports partnerships, diversifying revenue streams.
🔹 Led strategic partnerships with PlayStation, Xbox, Nvidia, and cultural brands, unlocking $MM in new revenue opportunities across global markets. Where others see complexity, I build scalable solutions that drive sustained success.
Striking Distance Studios Vice President Global Marketing
Sep. 2020 - Jan. 2023San Francisco Bay AreaAt Striking Distance Studios, I built the marketing department from the ground up, leading Brand Strategy and Global Go-to-Market to successfully scale a new IP and studio. As VP of Brand, I developed and executed integrated marketing strategies, managed cross-functional teams, and leveraged data-driven insights to fuel growth, audience engagement, and brand equity. Through innovative digital and transmedia strategies, I connected ideas, people, and technology to deliver impactful outcomes. Key Achievements:
🔹 147% purchase intent growth & 28% brand awareness lift through cutting-edge, consumer-focused campaigns.
🔹 Built and led a high-performing marketing team of 10, leveraging multiple agencies to scale efforts across key markets.
🔹 Developed an integrated product, brand, and GTM strategy, ensuring alignment with business goals and flawless execution across all channels.
🔹 Forged strategic partnerships across sports, entertainment, and gaming—activating transmedia strategies that positioned the brand for long-term success. Navigating the complexities of a global new product, I drove brand innovation, customer engagement, and revenue growth. By simplifying complexity and fostering collaboration, I established the studio as a competitive force, delivering results that exceeded expectations.
PlayStationGlobal Group (Marketing) Manager
Feb. 2017 - Sep. 2020San Mateo, CADriving market leadership through strategy, innovation, and impactful partnerships. At Sony Interactive Entertainment, I delivered measurable growth by transforming challenges into opportunities and connecting ideas, people, and technology with cutting-edge digital and transmedia strategies. 🔹 971% sales surge for Marvel’s Spider-Man, selling 20M+ units and driving record-breaking franchise revenue.
🔹 Managed a global portfolio of 5 studios & 7 products, leading multi-million-dollar GTM strategies.
🔹 Led & mentored cross-functional teams and my team of brand leads, fostering growth and promoting 7 team members.
🔹 Forged strategic partnerships & transmedia strategies, increasing brand awareness by 18%. By blending leadership, innovation, and collaboration, I positioned SIE’s brands for sustained market leadership—delivering results that set new industry benchmarks.
UbisoftAssociate Director, Global Marketing
Feb. 2015 - Feb. 2017San Francisco Bay AreaTurning insights into action, I drove record-breaking growth at Ubisoft by leveraging consumer data, market analysis, and transmedia innovation. Key Achievements: 🔹 347% of target revenue for Rainbow Six Siege in three years through integrated digital media and product marketing alignment.
🔹 Launched Ghost Recon Wildlands, selling 10M+ units and leading a transmedia strategy with Amazon to expand brand reach.
🔹 Pioneered A/B testing for trailers, earning recognition from Meta for innovation and effectiveness.
🔹 Elevated brand visibility with data-driven strategies transforming consumer insights into measurable growth. By simplifying complexity and connecting strategy, people, and technology, I turned challenges into opportunities—delivering results that reshaped Ubisoft’s market success.
ZyngaSr Product Marketing Manager
Aug. 2014 - Feb. 2015San Francisco Bay AreaHelped to build Zynga’s sports division from the ground up, forging strategic partnerships with the NFL, Tiger Woods, FIFA, and MLB to expand the brand into new markets. 🔹 Developed brand positioning & GTM strategy, driving successful launches and sustained growth.
🔹 Led mobile acquisition strategy, optimizing marketing programs for performance and engagement.
🔹 Identified new target markets, aligning products with evolving player behaviors and industry trends.
🔹 Drove strategic alliances with major sports leagues, unlocking new revenue opportunities and market expansion. By blending data-driven strategy with deep industry insights, I established Zynga Sports as a competitive force in the mobile gaming space.
Electronic ArtsSr Product Global Marketing Manager: Dice, Respawn, Visceral Games, and BioWare
Jun. 2009 - Aug. 2014Redwood City CADriving brand success at EA through strategy, consumer insights, and storytelling. I led brand and product strategies for top studios like Dice, Respawn, Visceral Games, and BioWare, shaping market-leading titles through data-driven decision-making and innovative storytelling. Rising from Marketing Associate to Sr. Product Manager in five years, I mastered consumer insights, campaign execution, and brand development to drive engagement and growth. 🔹 Elevated brands with transmedia storytelling, creating cross-platform engagement and sustained market success.
🔹 Optimized campaigns using consumer insights & data analysis, identifying opportunities and refining strategies for impact.
🔹 Led a test-and-learn approach, fine-tuning messaging, creative execution, and channel strategies.
🔹 Fostered cross-functional collaboration, ensuring seamless execution and alignment across teams. By turning insights into action and strategy into measurable success, I positioned EA’s brands for long-term growth in a highly competitive market.
Oakland RaidersSponsorship/Sales and Marketing
Apr. 2004 - Sep. 2008Driving sponsorship growth and brand partnerships for the Oakland Raiders. I began my time with the Oakland Raiders in scouting, evaluating talent and understanding the inner workings of team operations. I quickly transitioned into sponsorships and brand partnerships, where I built relationships that elevated the team’s market presence and revenue opportunities. 🔹 Secured and managed sponsorship deals, aligning brands with the Raiders’ passionate fan base.
🔹 Developed partnership strategies, maximizing value for both sponsors and the organization.
🔹 Collaborated with PR and marketing teams, ensuring seamless integration of sponsorship activations. By connecting brands with the energy of professional football, I helped strengthen the Raiders' commercial impact both on and off the field.
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