Erik Simshauser - Principal, Left Turn, A Marketing Consultancy

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Work Background

Left Turn, A Marketing ConsultancyPrincipal

Feb. 2013West Linn, Oregon, United StatesLimeade | Sermo | KrowdFit | Kryptiq | Sibly | Med Tech Solutions | The American Telemedicine Association | GoodRx | Cedar Gate Technologies | Telesafety | SingleCare ---------- Strategic marketing consultancy offering outsourced expertise in brand development and positioning; business model definition; value proposition development; buyer profiling and segmentation; demand generation; account-based marketing; sales enablement; PR/communications; and market and competitive analysis leftturnconsulting.net | info@leftturnconsulting.net

Alzheimer's Association Oregon & Southwest Washington ChapterAmbassador

Jan. 2023Lake Oswego, Oregon, United StatesThe Alzheimer’s Association Oregon & Southwest Washington Chapter provides education and support for individuals diagnosed with Alzheimer’s and their families and caregivers. Serving all of Oregon and Clark and Skamania counties in Washington, we reach out to diverse communities by providing information and resources, a 24/7 helpline, local support groups and educational programs, an annual caregivers' conference, and a nationwide identification program, MedicAlert + Safe Return, for people with Alzheimer's disease who may wander and get lost.

LucetVice President, Marketing

Feb. 2023 - Oct. 2023Kansas City, Missouri, United StatesWe believe that people deserve a more direct path to better mental health. Lucet puts smart technology and human expertise to work to transform behavioral healthcare. We remove complexity and increase alignment to make systems flow. Lucet helps people get the care they deserve—ensuring quality, timely access and value-driven care for all who need it.

ConsumerMedical, an Alight companySenior Vice President, Marketing (acq: Alight, NYSE:ALIT)

Oct. 2020 - Oct. 2022Norwell, Massachusetts, United StatesIncreased qualified leads 100% YOY | Revenue contribution 6x media spend | Company acquired ---------- ConsumerMedical®. Your Medical Ally®. ConsumerMedical is a leading clinical advocacy, decision support, and expert medical opinion company that has been in business for more than 25 years. We serve approximately six million participants through our relationships with more than 200 of the nation’s largest employers and health plans. By working with and through employers and plans, we have positioned ourselves on the front-end of the healthcare journey—helping participants to make better decisions that are driven by objective quality and cost data, decisions that align with benefit plan offerings and network coverage, and decisions that are informed by an individual participant’s preferences. HITRUST CSF Certified | 2020 Category Leader, UCSF Digital Health Awards | 2021 Telehealth Innovation, MedTech Breakthrough Awards Why Are Organizations Choosing ConsumerMedical? The short answer is quantifiable results. Our programs reduce costs and improve quality. ConsumerMedical offers the only clinical decision support program independently validated by a third-party actuary: • $26,125 per-case savings from avoided surgery • $16,200 average savings per expert surgical opinion case • 88% improved clinical outcomes • 56% change physicians • 21% diagnosis corrected or changed • 72% treatment corrected or changed • 4:1 ROI • 72 NPS score We are so confident in our ability to effect outcomes that we’re willing to put 100% of our fees at-risk. To learn more, please connect with me.

SiblyHead of Marketing

Sep. 2018 - Mar. 2019San Francisco, CAFormalized brand development framework | Marketing strategy and plan | Commercial GTM ---------- Anxiety doesn't schedule appointments and depression rarely takes a rain check. Sibly provides 24x7, text-based access to human coaches who use technology, scientifically-based techniques, and guided interventions to help employees overcome stress, anxiety, depression, substance abuse, emotional and relationship issues and reach their personal goals. Dr. Paula Wilbourne, who previously served as the Deputy Director of Addiction Treatment Services at the Department of Veterans Affairs (VA), leads the Sibly coaching team. Sibly’s proprietary coaching platform incorporates AI to deliver global scale, drive speed of intervention, and allow unprecedented, real-time quality control. Why Sibly? - Nearly 75% – of Sibly users do not have an existing relationship with a therapist - Widest range – of mental and behavioral health issues impacting employee well-being - Within 3 minutes – average time it takes Sibly coaches to begin working with participants - About 2 hours – average time users spend with Sibly coaches during their first session With Sibly, no one has to struggle in silence. There’s someone to talk to, always.

Enli Health Intelligence a Cedar Gate CompanyVice President, Marketing (acq: Cedar Gate Technologies)

Jan. 2014 - Apr. 2018Beaverton, Oregon, United StatesSuccessful spin-out | Brand and commercial launch | Nearly $50M pipeline created within 2 years ---------- Enli Health Intelligence is an industry-leading, innovative company focused solely on population health solutions. Initially founded in 2002 under the name of Kryptiq Corporation, Enli has been consistently recognized as a market leader in healthcare IT. Enli has been in the business of developing software solutions that address the challenges and requirements associated with population health since entering into an agreement with Providence Health & Services to commercialize CareManager in 2006. Enli is one of the longest tenured PHM software providers, with one of the largest installed bases of physician users, and has been recognized as the market leader by industry analysts such as KLAS Research, IDC Health Insights, Black Book Research, and Frost & Sullivan. Most recently, Enli CareManager was honored to be chosen as “Best in KLAS” for Population Health Management by KLAS in its annual assessment of customer satisfaction and vendor performance.

WebMD Health ServicesVice President, Marketing

Sep. 2012 - Jan. 2013Portland, Oregon, United States+10% RFP win rate | Nearly $40M in pipeline and $10M in revenue generated | 100% increase in client bookings ----------