WorthPointAssociate Marketing Manager
Nov. 2021 - Dec. 2022Collaborated with Senior Leadership in the strategic development, execution and management of all quarterly marketing programs including digital marketing, paid media, social campaigns, sponsorship and promotional events.
Led the strategic and operational planning efforts to execute national sponsorships, trade shows, conferences and marketing events, including on-site coordination and support.
Leveraged the company’s digital marketing automation and analytics software, Salesforce Marketing Cloud, to optimize marketing emails, drive automation and enhance data analytics.
Managed the creative development of marketing collateral to support quarterly campaigns, including brochures, flyers, tradeshow and promotional items, and communications.
Ongoing collaboration and communication with senior leadership to facilitate the execution of key projects and firm wide initiatives.