Tori Dryden - Founder, CEO, Yellow Paint Marketing

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Work Background

Yellow Paint Marketing, LLCCEO & Founder

Mar. 2024Remote

Care.comNanny

Aug. 2008Alpharetta, Georgia, United States

Chick-fil-A Corporate Support CenterProject Coordinator, Financial Lease Compliance & Lease Auditing

Mar. 2023 - Mar. 2024

WorthPointAssociate Marketing Manager

Nov. 2021 - Dec. 2022Collaborated with Senior Leadership in the strategic development, execution and management of all quarterly marketing programs including digital marketing, paid media, social campaigns, sponsorship and promotional events. Led the strategic and operational planning efforts to execute national sponsorships, trade shows, conferences and marketing events, including on-site coordination and support. Leveraged the company’s digital marketing automation and analytics software, Salesforce Marketing Cloud, to optimize marketing emails, drive automation and enhance data analytics. Managed the creative development of marketing collateral to support quarterly campaigns, including brochures, flyers, tradeshow and promotional items, and communications. Ongoing collaboration and communication with senior leadership to facilitate the execution of key projects and firm wide initiatives.

Alpha Bravo ArmoryMarketing Manager

Sep. 2017 - Jun. 2021Greater Atlanta AreaResponsible for all advertising and retail sales of firearms and ammunition. Translate business goals and objectives into deliverable and measurable strategies. Develop multi-channel campaigns across website, social media, email, radio and print, while creating, managing and editing content and design. Cultivate and leverage media relationships to drive sales and brand awareness. Monitor website and social media analytics, industry trends and partnership opportunities to implement forward-thinking advertising action plans. Frequently oversee business operations in owner’s absence inclusive of inventory and stock management, merchandising, financial transactions and customer service. .Consistently recognized for excellence in job performance, marketing strategy and overall brand management resulting in a promotion from Intern to Marketing Manager. Increased social media presence to more than 2,400 followers on Facebook and achieved an open rate of 20% on monthly newsletters since beginning role as Marketing Manager

PuckerMob.comOnline Blogger

Aug. 2016 - Apr. 2021Greater Atlanta AreaCurate content for a Millennial-focused Lifestyle, Fashion and Relationship blog. Write, edit, publish and promote strong, captivating articles; stay current on trends and partnership opportunities to create readership loyalty and attract new followers. Maximize website traffic by utilizing Search Engine Optimization (SEO) keywords. Promote new posts by using advertisements, newsletters and social media to alert and attract readers. Establish and nurture relationships with other writers, influencers and experts to contribute and cross-promote. Monitor comments and responses to posts on website and social media to analyze audience and ensure protection of brand identity. 40 published articles with 1,200 views on each, marketed to a Facebook following of more than 500,000 readers.

SharpShooters USASales Associate

Mar. 2016 - Jul. 2017Greater Atlanta AreaCharged with promotion and sales of firearms and ammunition. Managed firing range lane rental, usage and maintenance. Experienced in conducting federal background checks.

Chick-fil-A-FranchiseSection Supervisor

Jun. 2013 - Mar. 2016Alpharetta, GeorgiaProvided superior service in a premier retail fast food restaurant, monitored guest satisfaction and resolved order issues to ensure customer satisfaction. Continually acknowledged for exceptional leadership, initiative implementation and customer service expertise, resulting in a promotion to Drive-Thru Section Supervisor which accounted for 60% of the store’s sales volume.

The Drake HouseSeasonal Sales Associate

Dec. 2013 - Dec. 2013Alpharetta, GATasked with donation intake, product pricing and retail sales for a boutique benefitting The Drake House, a non-profit organization established to support programs and provide housing solutions for underprivileged single-mothers. Assisted store manager with day-to-day operations during the winter holiday season to include customer service inquiries, payment processing, merchandising and inventory control.

Camp HighlandSummer Camp Counselor

May. 2012 - Aug. 2012Alpharetta, GeorgiaPlanned and led group events and activities, monitored campers and proactively responded to incidents to ensure child engagement and safety. Promoted participation, fun and learning through organization of exciting, Christ-centered projects and lessons.