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Work Background
HCD Group Inc.Chief Executive Officer
Jun. 2021Los Angeles, California, United States
Valerie Allen Public RelationsPublicist
Oct. 2015 - May. 2021Los Angeles, California
Valerie Allen Public RelationsJunior Publicist
Oct. 2014 - Oct. 2015Los Angeles, CaliforniaDevelop pitches, press releases, media alerts, etc. to further enhance brand awareness and talent publicity for clients to national, local, and regional media outlets. Responsible for securing media coverage with major TV shows, magazines, newspapers, online outlets, by building relationships with editors, writers and talent bookers locally and nationally on a daily basis. Lead for several client accounts that expand over many different industries. Coordinate itineraries for media coverage to ensure all parties are prepped. Wrangling of talent for events, red carpets, and interviews. Attended the 2015 MTV Video Awards, escorted VIP client through the press line. Excellent client relations skills. Handle travel when needed for clients. First screening of all applicants for internships and responsible for preliminary interviews. Manage interns
Porter NovelliIntern
Oct. 2013 - Jun. 2014Los Angeles• Coordinator and administrative support to the McDonald’s/Ronald McDonald House Charities and Almond Board of California account teams on an ongoing basis; to other accounts as needed; and conducted new business research • Day-to-day activities included compiling media lists and audits; media monitoring and development of coverage reports for clients. • Developed media pitches and pitched key outlets, resulting in placements in [Los Angeles Times, Press-Telegram, San Bernardino Sun, Inland Valley News, etc] • Assisted with daily office manager responsibilities as needed
Public relations student society of AmericaPresident
May. 2012 - Jan. 2013San Antonio, Texas AreaDelegated an Executive board of 12 and responsible for professional development of 95+ members. Successfully redesigned the organization with updated polices and structure. Preparation of Chapter Plans, PR Event Planning, Re-design of Executive Positions and improved relations with other university organizations. Delegated an Executive Board who organized strategic PR development tools, special events, guest speakers, seminars, workshops, socials and designed professional development, professional outreach and marketing opportunities. Created and implemented strategic communication plans for pro-bono clients of Unity PR Managed all social media such as Facebook, Twitter, and Wordpress Attended National PRSSA Leadership Rally 2012 in Scottsdale, AZ Attended PRSSA National Conference 2012 in San Francisco, CA Supervised all promotional publications
Public Relations Student Society of America - UTSADirector of Membership
Dec. 2011 - Jun. 2012University of Texas at San AntonioIncreased membership by 70% and increased the diversity by 40% within our chapter by coordinating a member relations campaign. Developed a member relations and recruiting program that doubled membership and increased involvement by 25 percent in one semester. Managed the implementation of the recruitment team throughout the semester.
AcergyBusiness Intern
May. 2008 - Aug. 2008Houston, Texas AreaAssisted the Finance Director in daily operations including: company accounts, pay roll and general financing issues.
IAK Music ManagementFree Lance PR
Jan. 2008 - Aug. 2011San Antonio, Texas AreaBooked tour routes, strengthened company relationships with promotors, producers, booking agencies and venues. Supervised the production of live shows and events. Compiled media kits, news releases, designed promotional flyers. Maintained social media sites.
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