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Work Background
MD The Brand DoctorBrand Strategist
Mar. 2024Houston, Texas, United StatesWorking one-on-one with organizational leadership, CEO's, CMO's, and owners to strategically position their business into a culture-centric, authentic and relevant brand with nearly 25 years experience working with Fortune 500's to start-ups.
YourBondDaddyProducer / Brand Strategist
Aug. 2021Houston, Texas, United StatesMission was to create and develop a differentiating brand and user experience that brought a unique visibility to the bail bonds and bounty hunting businesses of Houston's most well-respected bounty hunter & bail bondsman Elliott Sondag. The marketing strategy is to grow his two bail bond offices in Houston and Conroe Texas using an unscripted docu-series following Elliott and his team during their day-to-day running warrants on fugitives. New episodes drop weekly on YouTube! After just 6 months, the show went viral on TikTok and YouTube boasting over 110 million combined views and 250,000 Subscribers / Followers as of April 2024. Facebook | Instagram | TikTox | X: @YourBondDaddy
Visit: www.YourBondDaddy.com
YouTube Channel: https://www.youtube.com/@YourBondDaddy
Tilted ConceptsDirector of Marketing
Dec. 2019 - Nov. 2024The Woodlands, TxI am the Director of Marketing of a consumer-centric venture capital firm with divisional brands servicing the retail, barbershop/salon, fast-casual food, nail salon, finance and entertainment sectors of the brands listed below with 60+ active locations across the United States. I am responsible for overall branding, communications, PR and strategy. In addition, producer & co-host of the podcast “100% Tilted - Discussions with Winning Underdogs”, the #1 business podcast in Houston, Top 10 in Texas. Tune Up; The Manly Salon
Balanced Foods
Martinis & Manicures
Tilted Concepts
Tune Up Construction
Alpha Weekly
100% Tilted
AnimalDudsCMO / Co-Founder
May. 2018 - Dec. 2019The Woodlands, TxI am the Co-Founder & Marketing Director of a fun and unique apparel business for pet lovers where you can proudly wear your pet's face! We created a custom e-commerce website allowing pet lovers to select our custom designed socks and t-shirts, upload a photo of their pet and we put their face on the items on-demand in our very own production house we own and operate, right here in the USA. BUT WE ARE GIVING BACK TOO! W also wanted to create a way to help NPO's who are pet-centric. So each month we will partner with a great NPO and create custom themes just for them and we will give them 50% of the profit from the sale of those items. Sharing LOVE where we can. Spreading smiles at every opportunity! We are a family & veteran owned business and we proudly manage and operate our own team and own our own production facility.
TechCrewMediaCEO / Founder
Aug. 2017 - Dec. 2019Houston, Texas AreaFounder and CEO of a digital and social media strategy agency. We partner with and guide emerging startups to Fortune 500 companies to dominate their category and market with practical strategies that make sense for the brand. Industry awards will never be sought after as the only award that matters is that a client's bottom-line improved as a result of our involvement.
SPRY MarketingSenior Director of Marketing
Feb. 2017 - Aug. 2017Houston, Tx- Managed the day-to-day operations of the agency
- Navigate client campaign strategies through all traditional & digital landscapes in retail, industrial, B2B, medical and financial sectors to meet ROI outcomes
- Review / Balance agency & clients budgets in all aspects of work
- Create, oversee and direct strategies for all client campaigns
- Build and maintain trusting client relationships
- Manage vendor relationships
- QC content management of all client executables
- Maintain an open-door culture with all staff
FitnessModels.comCEO / Co-Founder
Oct. 2014 - Aug. 2016Houston, Texas AreaAn exclusive online social network created to cater to and serve the elite athletes of today with support, products, and services to better guide them through their career. > Active members in over 35 countries with a 70% + monthly engagement rate.
> Social Media Management - Continually revised strategy to remain relevant, increase engagement & trending. Built social media platforms from zero. In 10 months built a following of just shy of 25,000 organically. Achieving a 60%+ capture / conversion rate from initial contact to active member. Also creating the fastest growing hashtag / mentions in its category.
> Weekly online show host
> Social Media Content - create all graphics, content and posting targeted to new member acquisition.
> Events Manager - create, plan and oversee all events with customers. Trippled member attendance within 6 months.
> Campaign Management - plan, direct, write, design public and internal campaigns to build brand persona, sales
> Social Network Development - plan, coordinate, oversee internal WordPress social network for customer social interaction and ecomm. > Photo / Video Production - plan, write, direct photo and video productions
> Social Media / Network Engagement - write / oversee daily content implementation & interactions with both internal members & external prospects.
> Apparel / Merchandise Design - oversee, develop, negotiate manufacturing of custom apparel line
35KaDayHost | Motivational Speaker
Nov. 2010The Woodlands, Tx35KaDay is an empowering podcast series reminding people that every outcome in our life is a direct result of our 35,000 daily decisions. Rated Top 10 globally, available on Apple Podcasts, Spotify, Google Play, iHeart as well as daily posts on Instagram & Facebook covering all facets of life that our decision impact from business, leadership, sales, entrepreneurship, relationships and personal growth. Michael-David is also available for public speaking sharing this empower message that can be tailered to companies, schools and events in an effort to improve morale, ignite, motivate, inspire and excite audiences to reach for new levels in life, career, financial and relationships. Watch this video for a sample: https://youtu.be/gJRvxiiiTbo
"I DECIDE"Founder / Creator / Motivational Speaker
Nov. 2010 - Aug. 2016Houston, Texas AreaA inspirational campaign and self-awareness message used to encourage others to take charge of their life regardless of the challenges and overcome. A message best delivered for sales conferences, events, workshops, schools and conventions where positive motivation and empowering your group is the goal. What began as a mere poem at 3:30 am November 5th, 2010, has now spawned a movement that is causing people to instigate positive change within their lives using their greatest power, CHOICE. "I DECIDE" has impacted lives in over 40 countries giving them the confidence to change their lives, overcome addictions and struggles, elevate their careers, relationships and personal growth to a new level. This is not a fluff message of "Go The Distance!" or "4th and 1" analogy. This is a very real message that hits home emotionally with every person who sits and hears this message delivered. Motivating, Encouraging, Uplifting and Exciting ... I DECIDE is THE message you have been looking for that will light a fire within every person to reach a higher level of greatness for themselves because they realize how powerful they are within themselves, regardless of the obstacles and challenges in their way. Sharing this message comes from the heart because I know it helps. I know it helps because it is not me telling anyone to do anything, but reminded others how powerful they are and giving them the confident push to Be GREAT! Booking: [email protected]
www.IDecideIAm.com
Michael-David PhotographsPhotographer / Director
Jun. 2003 - Aug. 2016Headquarters: Houston, TexasNationally published and award winning photography in Fashion, Sports, Commercial, Editorial, Lifestyle and Celebrity.
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