Sonn Technology Ltd.Fractional Design Executive
Oct. 2019 - Mar. 2023Richmond, BC, CanadaAs a Fractional Design Executive at Sonn Technology, I spearheaded the design and UX development initiatives for a groundbreaking commercial food technology start-up. My role involved transforming initial concepts, often just scribbles on a napkin, into tangible and marketable first-article designs. Working closely with the CEO, I crafted comprehensive design, business, and production strategies that were not only aligned with our vision but also optimized for the timeline and budget constraints. My leadership extended to guiding and managing a diverse team of professionals, collaborating with local and manufacturing partners. Together, we successfully delivered functional first prototypes, which played a pivotal role in driving sales and attracting investment during the early stages of our start-up journey. Sonn Technology's innovative products empower users to infuse spirits with artisan flavors instantly, accelerate cold brew preparation, and create sensational broths right in their kitchen. With Sonn, the possibilities are limitless, providing users with full and precise creative control over their culinary adventures.