Stephania Andrade - Marketing strategist, Aigare Strategy

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Work Background

Aigare StrategyMarketing Strategist

Aug. 2023San Diego Metropolitan Area- Spearheaded transformative marketing initiatives, achieving a 40% increase in customer retention through strategic plans across health and wellness, AI, fitness, and cannabis startups. - Formulated and executed comprehensive brand marketing strategies that increased brand equity by 17% and aligned with overarching business goals, ensuring robust market penetration in competitive sectors. - Directed a cross-functional team of 60+ members, fostering a culture of innovation and collaboration that led to a 50% increase in team productivity. - Defined, monitored, and analyzed key performance metrics related to advertising campaigns, product launches, and content strategy, providing insights and recommendations for continuous improvement.

Herbalife NutritionProduct Marketing Manager

May. 2022 - May. 2023Los Angeles Metropolitan Area- Led the development and execution of comprehensive business plans and positioning strategies, driving a 22% growth in market share by launching innovative product lines and penetrating new market segments. - Orchestrated strategic roadmap planning and creative direction, enhancing market alignment and ensuring a cohesive product launch cycle that boosted product uptake. - Championed cross-functional collaboration with teams to tailor business plans that increased operational efficiency. - Developed and oversaw content strategy and creation across digital, social media, email, print, retail.

Herbalife NutritionProduct Marketing, Senior Specialist

Mar. 2020 - Apr. 2022Torrance, CA- Developed and managed marketing strategy for engaging campaigns in the health and nutrition category which have contributed $12M+ in sales. - Ensure Business Partners and customers have the necessary tools and creative digital assets to maximize their reach. - Cultivate a decision-making process that is based on data to craft efficient and powerful strategic campaigns.

Herbalife NutritionProduct Marketing Specialist

Apr. 2016 - Mar. 2020- Lead activities for new and existing product campaigns and product activation for North America region (US, Canada, Puerto Rico, Jamaica and Trinidad & Tobago). - Partner with cross-functional teams for all product launches and campaigns including corporate, project management, digital marketing, creative design, content, events, sales, video production, photography, social media, legal & regulatory affairs, science, training & education, operations and finance.

SA DesignUser Experience Designer

Oct. 2019 - May. 2022Greater Los Angeles Area- Established business growth goals by creating successful plans to drive product adoption and increase revenue through customer-centric design. - Developed innovative UX strategies that enhanced the customer journey by incorporating reward mechanisms, improving customer retention rates. - Employed comprehensive user research, ideation, wireframing, and usability testing to ensure effective design execution.

Justin AlexanderCommunity Manager

Jun. 2012 - Sep. 2015Greater New York City Area- Spearheaded the development and execution of a comprehensive international digital marketing strategy, growing the brand's online following from 27,000 to over 715,000, within three years through targeted social media campaigns and strategic influencer partnerships. - Devised and executed a multi-channel marketing plan for four major fashion lines, integrating social media, digital newsletters, influencer collaborations, and content marketing, which enhanced brand visibility and increased engagement. - Led educational initiatives by providing tailored training sessions to B2B on effective digital marketing and social media tactics, enhancing client engagement and brand loyalty.

Flank Marketing LLCOff Site SEO Coordinator

Apr. 2011 - Mar. 2012Greater San Diego Area• Executed creative SEO campaigns to grow visibility, authority, and traffic through innovative shareable content that lead to a 17% increase in website traffic. • Lead the research, development, creative direction and publication of infographics for fashion, technology, finance, travel and parenting clients. • Secured media placements in major publications including Woman’s Day Magazine, The Huffington Post, LearnVest, and PR Daily.

J Public RelationsPublic Relations Intern

Oct. 2010 - Feb. 2011Greater San Diego AreaDuring the extensive mentorship program I was a client representative for fine dining and luxury lifestyle brands. As a PR Intern I successfully secured media placements in print and digital outlets including the front page of The San Diego Union Tribune.