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Work Background
PrincipleBusiness Development & Design Director Principle S.p.A.
Jun. 2021Londra, Inghilterra, Regno UnitoBold ideas experienced. We deliver brand-led business growth through bold transformative ideas brought alive with a unique combination of insight, design and activation.
Insightful strategy.
Purposeful design.
Measurable results.
Principle CREATIVE, is a Design Strategy Agency born in UK now also in Italy to cover local and EU market, focused on phygital and brand design, by creative ideas. Principle is a global brand and implementation consultancy, built on the principle that powerful, well-implemented brands are instrumental in realising vision and creating growth. We are a leader in brand strategy, experience, design and implementation, with a diverse team of over 700 experts across 22 offices. A unique blend of rigorous thinking, creativity and operational excellence underpins our approach. For over thirty years, we have partnered with many of the world’s leading brands to drive change and build growth.
BUSINESS BRAND BUILDERSCEO & FOUNDER
Nov. 2019 - Jul. 2021Torino, Milano“BBB is a creative transformations design team, purpose-built for the challenges of today’s digital & physical world.”
EYChief Design Advisor
Jul. 2017 - Dec. 2020Milano, ItaliaSenior Manager Consultant at EY Advisory Med in Retail & Space design. Team lead, is Design Director for Brand & Retail concept & development.
His team approach projects in new spaces and phygital implementations developing CX by Design, data analytics, and customer knowledge.
He improves design performance by creativity and strategic vision, merging the brand essence, driving by emotions and new digital solutions.
He leads the coordination of professionals, the design teams, external staff and suppliers.
SPACE18 di Carlo PerosinoCEO & Founder
Jul. 2015TurinDesign and strategic consultancy for Brands, Companies, Institutions.
Italia Brand GroupPartner e Design Director
Dec. 2013 - Dec. 2017Torino, Italia
D.A.W. srlCEO & Design Director
Jan. 2009 - Jun. 2017Milano, Torino, ItaliaSocietà dedicata allo sviluppo creativo di design, architettura e digital solutions per la comunicazione e la strategia di marca.
DAW (IBG Italia Brand Group)Managing Director
Jan. 2009 - Jun. 2017Italia Brand Group è il network di cui fà parte D.A.W. e che raggruppa sotto un unica sigla tutte le società specializzate in differenti comparti della comunicazione nate intorno a In Adv, agenzia di advertising.
L.C. LabDesign & Creative Director
Sep. 2006 - Nov. 2008Sviluppo concept creativi, project manager clienti, supervisione artistica, implementazione soluzioni architettoniche e allestitive per eventi, stand, convention.
W&MEDIAFounder & Creative Director
Jan. 2000 - Apr. 2006Direttore artistico e creativo in business communication integrata, ha svolto rispettivamente anche la carica di AD e Presidente.
W.D.M.Partner e Art Director
Apr. 1987 - Dec. 1999Agenzia specializzata in Business Communication & computer graphic application. Produzione di immagini in C&G, videografica animata, 2d e 3d su workstation UNIX, graphic design.
New media & multimedia application, interactive solution.
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