Bonnie Cheang

Art Director @Sugah

💼 C-level ExecutiveCommunications ManagerGraphic Designer🐦 DesignCommunication DesignerBrand Designer🎥 EntertainmentIllustratorArt DirectorArt ProducerPresentation DesignerContent Manager💸 Marketing✨ Business OwnerBusiness OwnerCreative Producer

As Bonnie Cheang, the Art Director at Sugah, I have successfully led numerous creative projects from concept to completion, consistently delivering visually stunning and impactful designs. I have excelled in creating innovative branding strategies, enhancing the company's image and market presence. I've also improved team productivity and collaboration by implementing new design software and project management tools. Furthermore, I have won several awards for my unique and compelling design work.

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Work Background

SugahExecutive Creative Director [Fashion & Beauty]

Feb. 2022Lima, Peru

Fahrenheit DDBCreative Art Director [Fashion & Beauty]

Mar. 2016 - Jan. 2022Lima, PerúCharged with leading 7 designers, 1 copywriter, 3 retouchers and a creative team comprised of photographers, stylists and producers. Oversee and produce innovative marketing design concepts for client accounts including brand strategy and creative client presentations for print and online designs. Foster close client relationships with notable accounts in large fashion stores and beauty organizations. Research current competition and manage brand design budgets for each client’s project. Organize, manage and work independently or with the design teams on multiple projects. Key Achievements ★ Awarded Gold Category ‘Comercios al Público, Tiendas y Supermercados’ with ‘Cáncer Prints’ for Oechsle. ★ Key contributor in landing one of Latin America’s largest cosmetic companies located in 10 countries ★ Keynote public speaker in a number of engagements and publications in 2017 including Women in Creativity and Advertising and Pontificia Universidad Católica del Perú. ★ Appeared in GESTIÓN Mujeres Creativas in 2016.

Universidad Peruana de Ciencias AplicadasProfessor

Mar. 2017 - Nov. 2021Lima, PerúPortfolio Development. Working to foster student criteria to choose what works students should show in their portfolios to prepare for their job interviews.

LaClinika Design LabCreative Art Director [Fashion Retail]

Jun. 2014 - Feb. 2016Lima, PerúAs Manager of Creativity and Rebranding, directed a top-tier team of 5 print designers, 2 digital designers and 1 copywriter who produced designs and implemented product brand vision for print, digital and video mediums. Utilized innovative ideas in brand recognition and took a holistic approach in content strategy across print and ecommerce layouts for advertising and events. Liaison for the largest client in Latin America and the biggest department in Peru, Chili, Argentina and Colombia. Created brand guidelines for each client’s brand and ecommerce website, home page, blog, email communications and product photography. Key Achievements ★ Managed brand collateral in print/digital formats, photography, editing, production and project deliverables. ★ Landed the largest Latin American department store accounts and authored content including infographics and trend analysis to generate global fashion forecasting. ★ Managed creativity and rebranding of youth brands for a number of global brands and expanded those brands into Chile, Argentina and Columbia as well as oversaw all digital and print communications. ★ Keynote public speaker in Behance Portfolio Review in Chiclayo in Peru.

BelcorpArt Director [Fashion & Beauty]

Oct. 2009 - May. 2014Lima, PerúPromoted to partner with creative internal teams in formulating the direction for global print, digital and video production for a number of high profile projects. Managed photo shoots, on set production and proactively devised/delivered global fashion forecasting for one of LATAM’s largest cosmetic/beauty organizations. Oversaw the entire production process for distribution of print/digital assets for publication. Maintained the visual archives, oversaw the entire production process and served as the liaison between photo studios and photographers on formatting and photo retouching. Key Achievements ★ Delivered high quality images under tight timeframes utilizing strong time management skills and effective project prioritization. ★ Acknowledged as a Top Talent distinction. ★ Rebranded one of Belcorp’s youngest cosmetic brands.

BelcorpSenior Graphic Designer

Jul. 2008 - Sep. 2009Lima, PerúProduced client concepts focused on production of project deliverables, created style and brand guides and templates when required. Devised and delivered compelling layouts by identifying appropriate designs including color, typography/photographic selections, focused on brand imaging, usability and organization of all elements. Key Achievements ★ Designed/delivered unique logos and wordmark ideas, seasonal graphics based on project requirements.