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Work Background
SAPEvents, Communications & Content Manager ANZ
Apr. 2023AustraliaDriving brand visibility, demand generation, and customer engagement for SAP ANZ through integrated marketing campaigns, strategic content development, and large-scale event management. Key Highlights: Led major events including SAP NOW ANZ, BTP Innovation Days, Spend Connect, HR Connect, Public Sector Partner Summit, Executive Connects, and the SAP Energy & Natural Resources Summit.
Conceptualized and delivered "Trending Chats" and "Best Perspective" podcasts, enhancing digital engagement and thought leadership.
Delivered SAP Transformation Express Kombi, a multi-city experience to boost brand outreach.
Responsibilities: Event Strategy & Management: Oversaw event planning, speaker acquisition, and logistics for multi-city activations, ensuring successful execution.
Integrated Marketing Campaigns: Developed and executed comprehensive content and communication strategies across digital and traditional channels.
Audience Acquisition & Demand Generation: Led targeted campaigns using digital and email marketing to boost participation and engagement.
Content Strategy & Digital Marketing: Created content-driven initiatives to strengthen brand messaging and enhance th
Resonate SolutionsMarketing Manager
Nov. 2022 - Mar. 2023Sydney, New South Wales, AustraliaCross-functional leadership
Branding and awareness creation
Product marketing for SaaS/platforms
Events and PR management
Content strategy creation and implementation Management of digital and social channels Paid and SEM campaigns
Organic SERP and SEO
Newsletter marketing
GTM launch campaign planning and execution Sales Enablement
AmazonCommunications Lead- Compliance Operations
May. 2022 - Sep. 2022Gdansk Metropolitan AreaPoland lead for employer branding, internal communications, recruitment marketing and PR efforts for the Operations team
Streamlining and aligning internal communications channels and projects
Led the return to office campaign & the family integration event – organised two events and produced six short movies
CREMEA lead for the company-wide newsletter mechanism Local lead for university partnerships
PLUGin FoundationPartnerships Manager
Jul. 2020 - May. 2022
Invest in PomeraniaBrand PR and Marketing Manager
Jul. 2019 - May. 2022PolandWorked with an amazing n team to attract investors and FDI and talent to the region. Cross-functional leadership
Led the PR, branding and marketing and PR for Invest in Pomerania | Live more. Pomerania | Jobs@Pomerania | AI Pomerania | Come2Pomerania | Aviation Hub Pomerania
Mapped and innovatively developed both internal and external stakeholders and partners relations Led integrated place branding and employer branding campaigns
Successfully liaised with more than 90 global brands to lead their launch in the region, Resulting in >8000 new jobs
Grew jobs@Pomerania , EU’s first profile driven recruitment platform from start to >200 employers recruiting from > 9000 qualified resumes
Founding team for Come2Pomerania created as a response to the humanitarian crisis in Eastern Europe. The program resulted in > 15 start-ups and SMEs relocating to the region in the first year of the program
Successful award entries. The region placed as one of the top 10 places to invest and live in Europe and the world Innovative participation in events – 20 job fairs in 14 cities 2 countries, 9 conferences in 6 countries
Worked on successful partnership development with conference partners like The Web Summit, Women in Tech Summit, Infoshare and consultants, property companies and relocation organisations like PwC, Colliers, BCG, Outsourcing, CBRE etc
Successfully bought together top names in Aviation like Boeing, Lufthansa, and Smart4Aviation to create Aviation Hub Pomerania. Held 10 webinars (80-100 viewers)and 2 online conferences (700-800 attendees)
Overall marketing responsibilities include but not limited to: Monthly update of websites, Weekly blogs, Social media strategy and engagement, Monthly podcasts (owned and partnered ), Writing press releases, white papers, interviews editing reports, Video content, Paid campaigns, Newsletter marketing
Overall PR and Comms responsibilities including but not limited to Media liaison and Interviews/ articles/ position IiP as SMEs
SpartezEmployer Branding, PR & Content Marketing Specialist
Sep. 2017 - May. 2019Gdansk, Pomeranian District, PolandCreated and successfully implemented the Employer Branding & Employee Engagement Strategy and initiatives- produced 35 employer branding movies in 12 months
Conceptualised, created and maintained content on all non-product related pages of spartez.com & other related digital platforms
Implemented data-driven social media marketing (both paid and organic) to increase the application rate
Used content marketing and knowledge sharing to enhance Spartez’s employer brand – 3 open days & 4 offsite recruitment events, < 200 qualified resumes in each event
Led and managed the presenters club. Trained 30 presenters
Managed internal communications and integration events and company offsites
EFFENEX Advisory GroupAdvisor
Aug. 2017 - May. 2022PolandEFFENEX means Efficiency, Energy, Experience EFFENEX aims to put facts in motion and make sure to keep them sustainable like never before. Maintaining the energetic feed with a natural flow enthusiastically. As we gathered a group of highly ranked experts and well-trained personnel of our own professional environment. In addition we also cooperated with them knowledge wise. Nevertheless, the certainty of getting professional support is a part of our aim. Our advisors squad has developed and achieved each a startup as well companies with full innovative implementation solutions for both landscapes Polish and International Market.
Edelman MalaysiaAssociate Director - Brands
Aug. 2016 - Dec. 2016MalaysiaConceptualised & implemented digital and offline PR, Marketing and Employer Branding campaign for clients. Launch of Shoopen Malaysia < 2 million earned and 1 million shared PR
Handled media relations on behalf of all our clients.
Maggi Oats < 15 million earned PR over 4 months
Internal training programs and employee engagement initiatives - Co-lead on the 2016 presentation of the Edelman Trust Report, attended by more than 200 guests, including > 50 clients, 30 media, and industry experts
Strengthened current relationships and new business development
Mongoose PublishingGroup PR & Marketing Manager
Nov. 2012 - May. 2014Malaysia
Mongoose PublishingManager Public Relations & Marketing
Mar. 2010 - Nov. 2012Kuala Lumpur, MalaysiaManaged a team of 6 direct reports and cross- department teams Successfully led PR, Branding and Marketing for Time Out KL | Time Out Malaysia | Time Out Penang | Expatriate Lifestyle | Arrivals | ELLE Malaysia | Esquire Malaysia | Men’s Health and Women’s Health Malaysia Successfully managed PR and marketing campaigns for TNT Malaysia | Hot Can Malaysia and Eton House –
Managed & audited Mongoose’s digital properties – Our team developed one of Malaysia’s first digital equal magazine experience Maintained strong and mutually beneficial relationships with media and influencers and partners Conceptualised, and designed key events, event sponsorships and event management – Ran Time Out KL Comedy Thursday – The first and the longest-running, profit-making, stand-up comedy night in Malaysia Conceptualised and successfully implemented successful paid and organic social media campaigns to increase engagement and brand loyalty Identified, and implemented custom publishing contracts like Maybank Malaysian Open souvenir program, Master’s Football souvenir program and TalentCorp’s MyWorkLife portal Successfully implemented Best of Malaysia Awards campaign, the only readers voted hospitality and tourism awards in MY- grew from 5 categories and 1000 votes in 2010 to 20 categories and > 400,000 unique votes in 2013 Successfully implemented 3 Time Out KL Food Awards -The only reader-voted F&B Awards in MY – grew from editorial awards in 2009 to 20 categories and > 500,000 unique votes in 2-stage voting by 2013, with restaurants running special supported campaigns and displaying awards The Expatriate Lifestyle Charity Golf Open (2010-2013): 100 of the top amateur golfers in Malaysia, playing at the prestigious Royal Selangor Golf Club (Memberships open only to royalty and titled dignitaries), with 100% of their fees going to charity. Raised nearly 300,000 for selected children's charities in 3 years
My ownFreelance Consultant
Mar. 2006 - Mar. 2021India o Dr. Reddy’s Foundation (Product launch/ PR Support/ Social media) o NetMatrix (Internal Communication) o Gati Ltd (Internal Communication and Content development) – initiated internal print newsletter. From 4 to 24 pages, with more than 50% employee generated content
o Stories in a Frame (Product launch / Social media marketing) o Yashoda Foundation (Internal and external communications / Social media marketing / Grants and report writing) - Raised more than 700,000 INR, helping more than 100 kids get access to mainstream high school education o Tata AIG (Internal communication and content development) Malaysia & Singapore o Superdry (Product launch and PR support)
o Chef Sapna Anand (Social media marketing / website and content development) o Forest Colour Cosmetics (Product launch and PR support) – More than MYR 4.5 million earned PR and MYR 2 million shared PR
o Quill City Mall (Campaign launch and PR support) – more than MYR 1.5 million earned PR
o White Horse Tavern (Launch / PR Support/ Influencer marketing) o MAD restaurants (Launch / PR Support/ Influencer marketing) – 5 restaurants 2 cities, top 50 food influencers and MYR 2 million earned PR
o Balls of Fire – The Food Truck(Launch / PR Support/ Influencer marketing) o Asian Crowd Funder (Launch / PR Support/website and content) o Dashing for Men - #DashinggoesManCity (Campaign management / PR support) - o Maybank (Content development) o PDQ and Tijanimas Agencies (PR/ Content development / Social media marketing/ Reports) o DiGi (PR/ Content development / Social media marketing/ Reports) - Lead the creation of the DiGi Deep Green Now sustainability curriculum that was later assimilated into 10 high schools in the Kuala Selangor
o MaGIC (Malaysian Global Innovation & Creativity Centre) (Product launch/ website and content development) – Interviewed, wrote and created more than 100 founder stories Poland o You’ll (Agency) (PR/ Content development / Social media marketing/ Reports)
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