Criselda Escalante - Experienced Graphic Designer Specializing in UI/UX,

Feedback from Criselda’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

LaunchGo, LLCWeb/UI-UX and Graphic Designer

Jan. 2022Project Based🔹Spearheaded design projects for diverse clientele, crafting logos, billboards, websites, and mobile/web apps focused on UI/UX. 🔹Implemented design strategies that significantly improved user interaction and conversion rates for client websites. 🔹Collaborated with product teams to ensure alignment between design and client goals. 🔹Utilized Adobe Creative Suite and Sketch to create high-quality visual content. 🔹Conducted usability tests to refine UI/UX designs, ensuring optimal user satisfaction. 🔹Mentored junior designers in best practices, enhancing team skills and project outcomes. 🔹Managed project timelines and deliverables, ensuring efficient and timely completion. 🔹Kept abreast of the latest industry trends to apply cutting-edge design techniques to projects.

Best Seller ListersGraphic Designer

Jan. 2019Project Based🔹Created visual content for Amazon seller clients, including image listings, A+ content, and storefront designs. 🔹Designed event-specific logos, posters, banners, and social media posts to boost client engagement. 🔹Utilized Photoshop and Canva to craft visuals tailored to e-commerce platforms. 🔹Aligned design initiatives with marketing strategies to enhance promotional efforts. 🔹Offered creative direction on branding projects, maintaining consistency across digital assets. 🔹Oversaw design revisions based on client feedback, ensuring satisfaction and effectiveness. 🔹Managed multiple design projects under tight deadlines, prioritizing tasks for optimal productivity. 🔹Developed visual standards for client presentations, improving communication and project clarity.

ProjectThunder.com, IncWeb/UI-UX and Graphic Designer

Mar. 2014Project Based🔹Designed responsive website UI using Figma, enhancing user experience across multiple platforms. 🔹Created various marketing materials, including banners and social media advertisements. 🔹Incorporated client feedback into design prototypes to meet precise specifications. 🔹Contributed to visual marketing campaigns, aiding in client acquisition and retention efforts. 🔹Ensured design consistency across digital platforms, reinforcing brand identity. 🔹Handled multiple project streams simultaneously, maintaining high-quality outcomes under pressure. 🔹Leveraged advanced design tools to produce innovative and functional designs. 🔹Engaged in team strategy sessions to ensure design alignment with business objectives.

Rock City LabEmail Designer

Aug. 2021 - Mar. 2024🔹Designed dynamic email templates and campaigns in collaboration with marketing specialists. 🔹Employed Photoshop and Figma to craft visually engaging email content. 🔹Performed A/B testing on design elements to optimize email campaigns. 🔹Managed timelines for multiple email projects, ensuring consistency with client branding. 🔹Kept up-to-date with email marketing trends to apply innovative design solutions. 🔹Provided guidance on enhancing email performance metrics like open rates and CTR. 🔹Developed a reusable template library to streamline email campaign processes. 🔹Ensured compliance with email marketing standards and best practices.

Ozeri CorporationGraphic Designer

Sep. 2011 - Dec. 2023🔹Pioneered the design of packaging materials as the company established its e-commerce presence. 🔹Managed extensive image editing for online use, enhancing visual presentation on digital platforms. 🔹Designed comprehensive online storefronts, increasing customer interaction and boosting sales. 🔹Collaborated with the marketing team to develop cohesive branding and promotional materials. 🔹Mastered industry-standard design software to ensure high-quality outputs for both digital and print media. 🔹Trained new team members on design best practices and e-commerce platform requirements. 🔹Kept up-to-date with evolving e-commerce trends to apply innovative design solutions. 🔹Provided critical design feedback, significantly shaping the company's visual direction and online presence.

LifeSupplyUSASenior Graphic Designer

Jan. 2023 - Aug. 2023🔹Optimized product images for online presentation, aligning with e-commerce platform standards. 🔹Assisted in setting up and designing the Amazon online store, including image listings and A+ content. 🔹Developed promotional materials in collaboration with the marketing team, enhancing brand visibility. 🔹Managed multiple design projects simultaneously under tight deadlines, maintaining high standards of quality. 🔹Provided innovative solutions to enhance user interface and experience on digital platforms. 🔹Adapted design strategies based on analytics and user feedback to improve online engagement. 🔹Ensured brand consistency across all digital assets, reinforcing the company’s market positioning. 🔹Formulated design guidelines for the company’s online presence to ensure professionalism and consistency.

SleepMeWeb/UI-UX and Graphic Designer

Sep. 2020 - Nov. 2022🔹Designed static and responsive web designs, optimizing user experience and aesthetic appeal. 🔹Created diverse marketing materials including logos, banners, social media ads, and brochures. 🔹Led visual rebranding efforts, updating design elements to maintain competitiveness in the market. 🔹Worked closely with development teams to ensure practical implementation of design concepts. 🔹Conducted industry research to stay updated on the latest design trends and technologies. 🔹Directly engaged with clients to refine design concepts and ensure alignment with their vision. 🔹Efficiently managed project timelines and resources to ensure timely delivery of design deliverables. 🔹Enhanced the digital presence of the company through high-quality and impactful design contributions.

GoMobileSolutionsMobile Screen Graphic Designer

Dec. 2013 - Dec. 2020🔹Designed user interfaces and layouts for mobile applications, enhancing functionality and aesthetic appeal. 🔹Created branding materials, including logos and business cards, to support client marketing efforts. 🔹Developed e-books and other digital content, contributing to comprehensive digital marketing strategies. 🔹Worked collaboratively with clients to understand their visual and functional requirements for mobile applications. 🔹Employed a responsive design approach to ensure optimal viewing across various devices. 🔹Managed multiple projects simultaneously, ensuring consistent quality and adherence to deadlines. 🔹Kept abreast of advancements in mobile design technology, applying innovative solutions to design challenges. 🔹Provided training and support to team members on mobile design best practices.

thediaryofadebutante.comGraphic Designer for Social Media

Mar. 2018 - Mar. 2020🔹Designed engaging social media content for Pinterest, significantly increasing user interaction and follower growth. 🔹Collaborated directly with the site owner to capture the brand’s voice and aesthetics in visual content. 🔹Managed the visual content calendar, ensuring timely delivery of high-quality graphics. 🔹Implemented design trends that resonated with the target audience, enhancing brand engagement. 🔹Analyzed performance metrics to refine strategies and maximize the effectiveness of social media campaigns. 🔹Provided recommendations on content strategy based on visual engagement metrics. 🔹Ensured brand consistency across all digital platforms. 🔹Conducted research on audience preferences to tailor designs for increased engagement.

Asian Development Bank & USAIDProject Visualizer and Graphic Artist/Layout Editor

Jan. 2017 - Dec. 2017Project Based🔹Spearheaded the conceptualization and design of layout for the publication "Coastal and Marine Resources Management in the Coral Triangle-Southeast Asia." 🔹Managed layout and artistic direction for "The Legacy Project" funded by USAID, ensuring all design elements were in line with strategic communication goals. 🔹Collaborated with cross-functional teams to ensure the visual coherence of complex information tailored to diverse audiences. 🔹Employed advanced design tools from the Adobe Creative Suite to create engaging, informative layouts. 🔹Supervised the production process to guarantee high-quality print outputs. 🔹Conducted thorough research to incorporate accurate visual metaphors and illustrations enhancing reader engagement. 🔹Integrated feedback from scientific experts to refine designs, making complex data accessible and understandable. 🔹Developed project timelines and coordinated with print vendors to ensure timely delivery within budget constraints.

Filipino Times Magazine based in the USCreative Director and Layout Artist

Jan. 2013 - Dec. 2017🔹Directed the overall creative vision for a monthly magazine targeting the Filipino community in the United States. 🔹Designed complete layout schemes for each issue, balancing textual content with graphic elements to enhance readability and appeal. 🔹Managed a team of designers and photographers, leading creative sessions and aligning projects with editorial objectives. 🔹Ensured consistent branding across all issues while allowing for creative flexibility and innovation. 🔹Collaborated with writers, advertisers, and printers to ensure a seamless production cycle. 🔹Monitored industry trends to keep magazine design modern and engaging. 🔹Pioneered the introduction of digital interactive elements to the traditional print format. 🔹Analyzed reader feedback to continuously evolve the magazine’s design approach, increasing subscriber engagement and satisfaction.

Khoros Enterprise LtdGraphic Designer and Project Visualizer

Jan. 2004 - Dec. 2010Philippines🔹Led the design and production of fabric prints, utilizing specialized software to translate artistic concepts into print-ready formats. 🔹Conducted extensive research to ensure designs were culturally and contextually appropriate for target markets. 🔹Collaborated directly with fabric production teams to oversee the translation of designs from digital formats to physical outputs. 🔹Developed innovative design solutions that increased brand visibility and market share. 🔹Managed project schedules, material sourcing, and technical troubleshooting during the production process. 🔹Ensured that all design projects adhered to industry standards and client specifications. 🔹Trained junior designers in fabric design techniques and industry best practices. 🔹Maintained a portfolio of designs that significantly boosted company sales and client satisfaction.

Edward de la Cuesta Photography Studio, Quezon City, PhilippinesFreelance Photographer & Graphic Artist

Jan. 2005 - Dec. 2008🔹Specialized in editing and enhancing photographic images for studio clients, ensuring high-quality outputs for various media. 🔹Assisted in directing photoshoots, providing creative input on lighting, composition, and subject arrangement. 🔹Designed photo albums and event memorabilia that enhanced client satisfaction and studio reputation. 🔹Managed client relations from initial consultation through final product delivery. 🔹Developed marketing materials to promote studio services, resulting in increased client bookings. 🔹Conducted workshops for clients on basic photography and image editing. 🔹Streamlined digital workflow using Adobe Photoshop and Lightroom to enhance efficiency. 🔹Maintained archival systems for digital and print photographs, ensuring data integrity and ease of access.

Intch is a Professional Networking App for the Future of Work

300k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀