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Work Background
LifeSupplyUSASenior Graphic Designer
Jan. 2023 - Aug. 2023🔹Optimized product images for online presentation, aligning with e-commerce platform standards.
🔹Assisted in setting up and designing the Amazon online store, including image listings and A+ content.
🔹Developed promotional materials in collaboration with the marketing team, enhancing brand visibility.
🔹Managed multiple design projects simultaneously under tight deadlines, maintaining high standards of quality.
🔹Provided innovative solutions to enhance user interface and experience on digital platforms.
🔹Adapted design strategies based on analytics and user feedback to improve online engagement.
🔹Ensured brand consistency across all digital assets, reinforcing the company’s market positioning.
🔹Formulated design guidelines for the company’s online presence to ensure professionalism and consistency.
LaunchGo, LLCWeb/UI-UX and Graphic Designer
Jan. 2022Project Based🔹Spearheaded design projects for diverse clientele, crafting logos, billboards, websites, and mobile/web apps focused on UI/UX.
🔹Implemented design strategies that significantly improved user interaction and conversion rates for client websites.
🔹Collaborated with product teams to ensure alignment between design and client goals.
🔹Utilized Adobe Creative Suite and Sketch to create high-quality visual content.
🔹Conducted usability tests to refine UI/UX designs, ensuring optimal user satisfaction.
🔹Mentored junior designers in best practices, enhancing team skills and project outcomes.
🔹Managed project timelines and deliverables, ensuring efficient and timely completion.
🔹Kept abreast of the latest industry trends to apply cutting-edge design techniques to projects.
Rock City LabEmail Designer
Aug. 2021 - Mar. 2024🔹Designed dynamic email templates and campaigns in collaboration with marketing specialists.
🔹Employed Photoshop and Figma to craft visually engaging email content.
🔹Performed A/B testing on design elements to optimize email campaigns.
🔹Managed timelines for multiple email projects, ensuring consistency with client branding.
🔹Kept up-to-date with email marketing trends to apply innovative design solutions.
🔹Provided guidance on enhancing email performance metrics like open rates and CTR.
🔹Developed a reusable template library to streamline email campaign processes.
🔹Ensured compliance with email marketing standards and best practices.
SleepMeWeb/UI-UX and Graphic Designer
Sep. 2020 - Nov. 2022🔹Designed static and responsive web designs, optimizing user experience and aesthetic appeal.
🔹Created diverse marketing materials including logos, banners, social media ads, and brochures.
🔹Led visual rebranding efforts, updating design elements to maintain competitiveness in the market.
🔹Worked closely with development teams to ensure practical implementation of design concepts.
🔹Conducted industry research to stay updated on the latest design trends and technologies.
🔹Directly engaged with clients to refine design concepts and ensure alignment with their vision.
🔹Efficiently managed project timelines and resources to ensure timely delivery of design deliverables.
🔹Enhanced the digital presence of the company through high-quality and impactful design contributions.
Best Seller ListersGraphic Designer
Jan. 2019Project Based🔹Created visual content for Amazon seller clients, including image listings, A+ content, and storefront designs.
🔹Designed event-specific logos, posters, banners, and social media posts to boost client engagement.
🔹Utilized Photoshop and Canva to craft visuals tailored to e-commerce platforms.
🔹Aligned design initiatives with marketing strategies to enhance promotional efforts.
🔹Offered creative direction on branding projects, maintaining consistency across digital assets.
🔹Oversaw design revisions based on client feedback, ensuring satisfaction and effectiveness.
🔹Managed multiple design projects under tight deadlines, prioritizing tasks for optimal productivity.
🔹Developed visual standards for client presentations, improving communication and project clarity.
thediaryofadebutante.comGraphic Designer for Social Media
Mar. 2018 - Mar. 2020🔹Designed engaging social media content for Pinterest, significantly increasing user interaction and follower growth.
🔹Collaborated directly with the site owner to capture the brand’s voice and aesthetics in visual content.
🔹Managed the visual content calendar, ensuring timely delivery of high-quality graphics.
🔹Implemented design trends that resonated with the target audience, enhancing brand engagement.
🔹Analyzed performance metrics to refine strategies and maximize the effectiveness of social media campaigns.
🔹Provided recommendations on content strategy based on visual engagement metrics.
🔹Ensured brand consistency across all digital platforms.
🔹Conducted research on audience preferences to tailor designs for increased engagement.
Asian Development Bank & USAIDProject Visualizer and Graphic Artist/Layout Editor
Jan. 2017 - Dec. 2017Project Based🔹Spearheaded the conceptualization and design of layout for the publication "Coastal and Marine Resources Management in the Coral Triangle-Southeast Asia."
🔹Managed layout and artistic direction for "The Legacy Project" funded by USAID, ensuring all design elements were in line with strategic communication goals.
🔹Collaborated with cross-functional teams to ensure the visual coherence of complex information tailored to diverse audiences.
🔹Employed advanced design tools from the Adobe Creative Suite to create engaging, informative layouts.
🔹Supervised the production process to guarantee high-quality print outputs.
🔹Conducted thorough research to incorporate accurate visual metaphors and illustrations enhancing reader engagement.
🔹Integrated feedback from scientific experts to refine designs, making complex data accessible and understandable.
🔹Developed project timelines and coordinated with print vendors to ensure timely delivery within budget constraints.
ProjectThunder.com, IncWeb/UI-UX and Graphic Designer
Mar. 2014Project Based🔹Designed responsive website UI using Figma, enhancing user experience across multiple platforms.
🔹Created various marketing materials, including banners and social media advertisements.
🔹Incorporated client feedback into design prototypes to meet precise specifications.
🔹Contributed to visual marketing campaigns, aiding in client acquisition and retention efforts.
🔹Ensured design consistency across digital platforms, reinforcing brand identity.
🔹Handled multiple project streams simultaneously, maintaining high-quality outcomes under pressure.
🔹Leveraged advanced design tools to produce innovative and functional designs.
🔹Engaged in team strategy sessions to ensure design alignment with business objectives.
GoMobileSolutionsMobile Screen Graphic Designer
Dec. 2013 - Dec. 2020🔹Designed user interfaces and layouts for mobile applications, enhancing functionality and aesthetic appeal.
🔹Created branding materials, including logos and business cards, to support client marketing efforts.
🔹Developed e-books and other digital content, contributing to comprehensive digital marketing strategies.
🔹Worked collaboratively with clients to understand their visual and functional requirements for mobile applications.
🔹Employed a responsive design approach to ensure optimal viewing across various devices.
🔹Managed multiple projects simultaneously, ensuring consistent quality and adherence to deadlines.
🔹Kept abreast of advancements in mobile design technology, applying innovative solutions to design challenges.
🔹Provided training and support to team members on mobile design best practices.
Filipino Times Magazine based in the USCreative Director and Layout Artist
Jan. 2013 - Dec. 2017🔹Directed the overall creative vision for a monthly magazine targeting the Filipino community in the United States.
🔹Designed complete layout schemes for each issue, balancing textual content with graphic elements to enhance readability and appeal.
🔹Managed a team of designers and photographers, leading creative sessions and aligning projects with editorial objectives.
🔹Ensured consistent branding across all issues while allowing for creative flexibility and innovation.
🔹Collaborated with writers, advertisers, and printers to ensure a seamless production cycle.
🔹Monitored industry trends to keep magazine design modern and engaging.
🔹Pioneered the introduction of digital interactive elements to the traditional print format.
🔹Analyzed reader feedback to continuously evolve the magazine’s design approach, increasing subscriber engagement and satisfaction.
Ozeri CorporationGraphic Designer
Sep. 2011 - Dec. 2023🔹Pioneered the design of packaging materials as the company established its e-commerce presence.
🔹Managed extensive image editing for online use, enhancing visual presentation on digital platforms.
🔹Designed comprehensive online storefronts, increasing customer interaction and boosting sales.
🔹Collaborated with the marketing team to develop cohesive branding and promotional materials.
🔹Mastered industry-standard design software to ensure high-quality outputs for both digital and print media.
🔹Trained new team members on design best practices and e-commerce platform requirements.
🔹Kept up-to-date with evolving e-commerce trends to apply innovative design solutions.
🔹Provided critical design feedback, significantly shaping the company's visual direction and online presence.
Edward de la Cuesta Photography Studio, Quezon City, PhilippinesFreelance Photographer & Graphic Artist
Jan. 2005 - Dec. 2008🔹Specialized in editing and enhancing photographic images for studio clients, ensuring high-quality outputs for various media.
🔹Assisted in directing photoshoots, providing creative input on lighting, composition, and subject arrangement.
🔹Designed photo albums and event memorabilia that enhanced client satisfaction and studio reputation.
🔹Managed client relations from initial consultation through final product delivery.
🔹Developed marketing materials to promote studio services, resulting in increased client bookings.
🔹Conducted workshops for clients on basic photography and image editing.
🔹Streamlined digital workflow using Adobe Photoshop and Lightroom to enhance efficiency.
🔹Maintained archival systems for digital and print photographs, ensuring data integrity and ease of access.
Khoros Enterprise LtdGraphic Designer and Project Visualizer
Jan. 2004 - Dec. 2010Philippines🔹Led the design and production of fabric prints, utilizing specialized software to translate artistic concepts into print-ready formats.
🔹Conducted extensive research to ensure designs were culturally and contextually appropriate for target markets.
🔹Collaborated directly with fabric production teams to oversee the translation of designs from digital formats to physical outputs.
🔹Developed innovative design solutions that increased brand visibility and market share.
🔹Managed project schedules, material sourcing, and technical troubleshooting during the production process.
🔹Ensured that all design projects adhered to industry standards and client specifications.
🔹Trained junior designers in fabric design techniques and industry best practices.
🔹Maintained a portfolio of designs that significantly boosted company sales and client satisfaction.
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