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Work Background
HOMONYM PHMusic Curation
Jul. 2023 - Sep. 2023
Ayala Land PremierProperty Specialist
Nov. 2022 - Dec. 2023Ayala's unparalleled legacy ensures distinct addresses you can call home, for generations to come
https://www.ayalalandpremier.com/
Hawke MediaProject Manager
Apr. 2022 - Jun. 2022
De La Salle-College of Saint BenildeMultimedia Faculty
Jan. 2020 - Mar. 2022Multimedia Arts - Audio / Video Production
Radio RepublicMarketing & Digital Media
Jan. 2013 - Jan. 2015Manila1) Account Management - Building partnerships and executing digital/online and on-ground activations with major brands, e.g. Globe telecom, JB Music, Nikon, Rockwell/Powerplant among others
2) Digital Media Optimization – Spearheaded Youtube Optimization and established profitability, increasing average monthly views from 115,948 (Nov 2013) to 235,274 (Nov 2014)
3) Creative Direction – Sales and marketing kits, promo materials, video/photography shoots
Radio RepublicShow Director
Apr. 2012 - May. 2013Makati, PhilippinesConceptualization and Direction, Live Online Streaming:
- Muchikahan with Ryan Cayabyab & Jay Durias
- Rock Bato with Basti Artadi - Live at 2299 Over a one-year period, we created a comprehensive content library for radiorepublic.ph - including rare artist collaborations & exclusive interviews from the best of local Philippine music artists
7101 Music NationDocumentary Director - Elements Music Camp
Jun. 2011 - Jan. 2016Shoot, Edit, and Direct the Documentary Film Crew for the annual Elements Music Camp.
Participated as a Singer-Songwriter Camp Participant in 2010. Brought my camera for fun and ended up Directing the Video Documentaries for the next 5 years (carrying the torch passed by Quark Henares).
Anxa.comOnline Promotions & eMarketing
Apr. 2011 - Apr. 2012Anxa runs online health & well-being portals Aujourdhui.com (France), The French Doctors (USA), Belletoday and the Bon Appetit Diet (Philippines). Conceptualization, execution and performance analysis of online multimedia promotional marketing via display/banners, mailers, eCRM, video, Social Media, Display Ad management via Smart AdServer
Execution, analysis & innovation, telesales - Philippine market
Anxa.comOnline Video Content Production
May. 2010 - Mar. 2011Visual conceptualization, planning & storyboarding
Production & post-production, editing, special effects & sound design
Adobe After Effects, Premiere Pro
Acquire MultimediaMultimedia Producer
Aug. 2009Audio/Video Producer:
Clients: Lenovo, JB Music, Ayala Land, Globe Telecom, Nikon, Rockwell, Discovery Primea, Pico de Loro, Century Properties, Goshen Land, DMCI, Alpha Land, SM, Miaja Design Group, AP42
Animation1Art Director
Apr. 2008 - Apr. 20101) Creative Direction - Pitching Concept Storyboards for 3D Architectural Animation AVP’s
2) Project Management - Planning, scheduling, execution & account coordination:
Ayala Land, Century Properties, DMCI, Eton Properties, SM investments, Goshen Land Capital, inc.
3) ISO organizational process standardization
UnileverCustomer Development (Multimedia)
Jan. 2007 - Jun. 2007Multimedia design for events, department logo/brand identity
Creative Conceptualization for Sales Training Video modules
UnileverConsumer Marketing Insight OJT
Oct. 2006 - Jan. 2007Consumer Marketing Insight for Brand Development, South East Asia Tasked to unearth the underlying consumer insight hidden among the 15 situational interviews conducted in Thailand, in order understand this market. What makes the Thai woman “tick” when it comes to eating salads and the emotional connection to salad dressings.
With this information, the brand aimed to develop a renovation, innovation, and activation program to drive usage penetration for Best Foods salad dressings in Thailand.
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