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Work Background
Marketing Manager - Brand Communication and Customer Experience Construction Products
Saint-Gobain RomaniaMarketing Manager - Brand Communication and Customer Experience Construction Products
Jun. 2019 - Oct. 2023Bucharest, RomaniaCoordinating marketing team on Go-to-market implementation: Market data and leads management Brand communication and brand building - 2019-2023 Rigips, Isover, Weber & 2023 Rigips, Isover, Weber, Duraziv Digital eco-system (assets-web, apps; systems-CRM, PIM; communication; transaction-e-interfaces; loyalty; etc) Customer Experience (journey, NPS, new service, category management at POS, etc) Internal brand communication Integrated Activity Plan - for multi-brand portfolio ( from ex BU’s Rigips, Isover, Weber) Integrated Channel Strategy and Plan -for multi-trade portfolio (transactional clients-DiY, Distribution, B2B; non-transactional clients -Design & Build)
Marketing Manager BU Saint-Gobain Rigips
Saint-Gobain RomaniaMarketing Manager BU Saint-Gobain Rigips
Jan. 2014 - May. 2019
General Manager
Beauty GarageGeneral Manager
Jan. 2013 - Dec. 2013Bucharest, RomaniaOnline e-commerce business Privately Owned Company
Personal Care Category Marketing Manager
UnileverPersonal Care Category Marketing Manager
Jan. 2010 - Dec. 2013Unilever South Central Europe - Based in Romania Leading Marketing team responsible for categories: Skin care, Hair care, Deodorants, Oral Care covering USCE country cluster (Romania, Bulgaria, Serbia and Montenegro, Macedonia and Kosovo and Albania, Moldova) reporting to Marketing Director
Category Development Manager Spreads&Cooking Europe
UnileverCategory Development Manager Spreads&Cooking Europe
Mar. 2007 - Nov. 2009Unilever Europe - based in Rotterdam, Netherlands European countries coordination for Margarine category activities Marketing (brand development) reporting to Marketing Director
Category Manager Dove
UnileverCategory Manager Dove
Mar. 2006 - Mar. 2007Coordinating marketing team for Dove brand across skin, hair, deodorants categories covering USCE region (Romania, Bulgaria, Serbian and Montenegro, Bosnia and Herzegovina, Macedonia and Kosovo and Albania, Moldova) reporting to Marketing director
Marketing
UnileverMarketing
Jan. 1998 - Jan. 2006MARKETING DPTM *Brand Manager DERO detergent, Marketing (innovation & deployment), 2004-05; reporting to Marketing Director *Brand Manager Hair and skin, 2002-04; reporting to Marketing Manager, CUSTOMER (TRADE) MARKETING & SALES DPTM *Channel Manager Home&Personal Care Traditional Trade, 2001 *Assistant Business Development Manager Personal Care, 2000 *Sales Executive, Field Sales, 1999 *Assistant Business Development Manager Home Care,1999 *Sales Analyst & Budget Controller, 1999 Trade Marketing Assistant,1998
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