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Work Background
Asymbl ConsultingManager, Architecture
Feb. 2025
Asymbl ConsultingSenior Solution Architect
Nov. 2024 - Feb. 2025
MagMutualIT Director, Customer Experience Technologies Release Train
May. 2023 - Nov. 2024Atlanta Metropolitan Area-Develop and implement the Salesforce strategy aligned with business goals and multiple applications across a release train, ensuring a cohesive approach across Sales Cloud, Service Cloud, Marketing Cloud, and Experience Cloud
-Collaborate with senior leadership to prioritize and plan Salesforce-related initiatives that drive business growth and operational efficiency
-Lead and coordinate cross-functional teams to ensure the successful execution of Salesforce projects, facilitating communication between departments such as Sales, Claims, Underwriting, Marketing, Customer Service, and other IT groups
-Oversee the full lifecycle of Salesforce projects, from inception through to deployment and ongoing support, ensuring projects are delivered on time, within scope, and within budget
-Provide technical architectural leadership and guidance on Salesforce best practices, particularly within Sales Cloud, Service Cloud, Marketing Cloud, and Experience Cloud.
-Architect and oversee the integration of Salesforce solutions with other enterprise systems, ensuring seamless data flow and interoperability
-Lead, mentor, and develop a team of onshore and offshore Salesforce professionals, fostering a culture of continuous learning and innovation
-Continuously monitor and evaluate the performance of Salesforce implementations, identifying opportunities for optimization and enhancement
-Manage relationships with Salesforce partners and vendors, negotiating contracts and ensuring the organization receives maximum value from external services
-Ensure that Salesforce implementations adhere to industry standards and regulatory requirements, including data security and privacy laws while maintaining operational security
-Drive user adoption across the organization by developing and implementing comprehensive training programs tailored to different departments.
WeedmapsSenior Technical Manager, Salesforce and Enterprise Applications
Aug. 2021 - May. 2023Atlanta Metropolitan Area-Department head responsible for building and executing the strategy and framework for our sales enablement activities, as well as managing a team to implement it (including nine Salesforce / CRM developers). • Build the strategy and roadmap for Enterprise applications touching Salesforce / sales tooling to drive measurable improvements in productivity at scale among sales team and partners (billing, support, marketing etc).
• Directly manage team of Salesforce developers and administrators to execute tooling roadmap with strong project management skills
• Streamline sales process via improvement of current sales tools, ensuring E2E integration with Salesforce and other Enterprise Apps
• Identify potential new resources (technology / methodologies to increase field sales effectiveness and productivity
• Responsible for generating full transparency of the sales lifecycle from leads, leads scoring to initiatives and pipeline
• Develop a targeted plan to educate and upskill sales team in utilizing all tools and systems available to them to drive productivity
• Track, measure and report on success and utilization of existing sales tools; identify gaps and develop remediation plans.
Anthem, Inc.Senior Technical Manager, Salesforce Center of Excellence, Innovation
Feb. 2020 - Aug. 2021-Oversee operations of a Salesforce Engineering and Development Team of 25 associates for the Anthem Salesforce Center of Excellence Innovation Team
-Create and continuously iterate Rapid Development Methodology to enhance Salesforce architecture creation and product delivery delivery while reducing defect rate
-Manage relationships with internal business partners and consult on Salesforce implementation across company divisions
-Create and enforce Salesforce database architectural best practices across the company and contracted partners - Lead program strategy, architecture, design, and execution of solutions enablement programs with quarterly milestones
-Hire and allocate resources, perform employee reviews and evaluations, participate in strategic projects and back up team members as needed to grow the business
-Oversee on multiple complex design projects and problems and makes enhancements to or maintains existing software as per business requirements
-Create standards for Salesforce database architecture multi-cloud connectivity designs, middleware integration, Salesforce database administration best practices, AI-first design practices, and AppExchange implementations
Anthem, Inc.Salesforce Senior Solutions Engineer
Dec. 2019 - Feb. 2020Greater Atlanta Area• Manage integrated functionality, usability, reliability, performance and support requirements of all enterprise Salesforce Orgs • Maintain active relationships with stakeholders to determine business requirements, lead requirements gathering meetings and review designs with the business. • Understand Salesforce technical solution design and can communicate solution details to both business and technical peers
• Own the change request process and coordinates with other teams as necessary. • Develop and define Salesforce application scope and objectives and supervise the preparation of technical and/or functional specifications from with programs will be written. • Perform technical design reviews and code reviews. • Ensure unit test is completed and meets the test plan requirements, system testing is completed and system is implemented according to plan. • Responsible for delivery of application technology solutions and data information planning effort. • Coordinate and manage on-call support and owns the system monitoring process. • Own the technical development environment and work on the Enterprise team. • Create and maintain annual master calendar for major initiatives and production impacts • Engage with tower leads and change initiators to understand the changes coming down the pipeline to Salesforce Production Support at least 12-18 months in advance, ensuring Lights-On team is prepared for those changes. Added focus will be on determining impacts of modernization, consolidation and migrations
• Lead multiple or large projects and facilitates large group JAD sessions for requirements, modeling in several disciplines. • Lead vendor evaluation and analysis. Assist with break-fix/defects management, especially intake, triaging and prioritization of defects
The Impact PartnershipDirector of Data and Marketing Analytics
Aug. 2018 - Nov. 2019Greater Atlanta Area- Act as Chief Salesforce Admin and Architect, overseeing Sales Enablement, Sales Cloud, Social Studio, Einstein Analytics, Pardot, Marketing Automation and ROI Analysis.
-Develop and enforce data practices and protocols. Lead technical design sessions, designing and documentation
-Design and execute wireframing system designs using process flow diagram tools, UML, sequence diagrams, while making retro-proofing processes for future state improvement
-Build and maintain a marketing data attribution model, and oversee UAT for CRM functions and reporting continuous model development and improvement - Direct business strategy using analytics and guide data-driven enterprise decisions.
- Create and oversee product marketing strategy and drive lead and demand generation for the Impact Partnership and its clientele
- Coordinate and track multiple data-related initiatives and protect data integrity for accurate reporting
- Assess and source future marketing technology needs for the enterprise
- Prepare and present status of department programs and analytics
Stanley Black & Decker, Inc.Acting Marketing Director
Jan. 2018 - Jun. 2018Greater Atlanta Area-Perform Duties of Acting Marketing Director for CribMaster, a STANLEY brand
-Lead Go-to-Market Strategy for a $60mil+ international software and hardware company
-Protect and apply brand standards and public thought leadership, ensuring acceptance of CribMaster as thought leaders in Asset Management
-Manage and allocate budget, set goals, and apply marketing goals to overall company-wide strategy
-Analyze customer segmentation and needs analysis as key data inputs into the communication strategy and the development of key messaging targeting priority audiences and partners.
-Create and maintain interdepartmental partnerships and cross-business opportunities with other STANLEY business units
-Build and track benchmarks for measuring success and ROI. Report monthly to V-suite regarding data-driven business opportunities and performance
-Discover and execute multi-vertical, multi-platform campaigns tied to specific business outcomes
-Work closely with other MarTech business units for cohesive CRM management, content and digital strategy including SEO, SEM, website, social, and thought leadership content creation and optimization.
-Direct and lead strategy of lead-generation and client-nurturing programs, applying integrated marketing platforms and creating content
-Determine and Manage external partners, vendors and contractors to support overall Marketing Goals for strong performance
-Lead UAT for Marketing activities and Market Acceptance Testing for new product releases and for future product development
Stanley Black & Decker, Inc.Global Digital Marketing Manager
May. 2017 - Aug. 2018Greater Atlanta Area• Implement overall digital marketing strategy • Actively partner with cross-functional teams including brand marketing, product marketing, channel marketing, IT support, corporate communications, and customer service to expand education and penetration of digital activity.
• Establish and maintain a consistent brand image throughout all digital marketing initiatives across web, mobile, email, and social owned properties.
• Gather internal customer requirements and use them to create in-depth marketing and functional Requirements Documents for scoping, prioritization and implementation with internal web design and IT teams or external agencies.
• Collaborate cross-functionally to develop a consistent online customer experience and identify new opportunities to increase conversion and cultivate improved relationships with our audiences.
• Identify and develop new opportunities to drive traffic, increase reach, acquire new customers, and increase sales.
• Collaborate cross-functionally to plan, develop and deliver dynamic, world-class content.
• Collaborate with internal stakeholders and external agencies to create, update, and maintain various digital properties such as websites, landing pages, and microsites. Additionally, collaborate with internal digital marketing team members and external agencies to develop and manage digital marketing campaigns including email, CPC/CPA programs, paid search, SEO, display, mobile and social.
• Proactively develop external partnerships and support contract negotiations with external partners.
• Track performance of digital marketing campaigns and KPIs. Evaluate market research, test results, and competitive intelligence to adjust digital marketing strategies to meet changing market and competitive conditions. Provide campaignreporting that includes actionable insights and optimization plans to business leaders
• Analyze and measure business impact for brand awareness, conversion and loyalty using web analytics and research.
PureCarsMajor Account Strategy Manager
Apr. 2016 - May. 2017Greater Atlanta Area-Research, develop, manage, and execute strategic digital marketing initiatives to efficiently expand client’s business
-Understand account dynamics (client roles, responsibilities, and key objectives) through engaging internal teams to manage communication, meet and exceed client goals and needs
-Build and maintain strong client relationships at the highest levels, while forming a complete understanding of clients' organizational structure, internal politics, competitive set, business environment, strengths and weaknesses
-Explain complex data sets (Google adwords and analytics, Bing, Facebook, Yext) to communicate and establish goals with Director and V.P. level client side contacts
-Build, execute and analyze digital marketing campaigns on Google, Bing, Yext and Facebook platforms.
-Research and perform analysis across multiple data aggregates to prepare ROI communication and presentation for clients
-Lead strategic recommendations and help identify and convert new business opportunities that solve client problems, while consistently improving the quality of output to the client
-Plan resources effectively, ensuring effective team member fit to client
-Contribute to new business development, participate in audience segmentation
-Negotiate contracts, fees, and other related compensation for accounts
-Be empathetic and a problem solver and drive the client point of view internally. Manage internal expectation and communication with client
-Participate in the development of technology initiatives and be a thought leader on how to effectively communicate ROI value to customers.
-Keep organization informed on competitive tactics, positioning and communication developments relative to particular clients
General MotorsCadillac Regional Digital Advisor South East Region
Mar. 2015 - Apr. 2016Greater Atlanta Area-Act as a digital marketing consultant and strategist to Dealer Principals and the GM regional field team to develop engagement for General Motors Digital Marketing Package
-Analyze complete dealership digital marketing process, provide feedback, and formulate action plans
-Consult with dealerships to understand and outline their business goals and objective while helping them implement digital strategy into their business goals.
-Review the dealership social media presence for both fixed and variable operations.
-Manage application and support of OEM digital strategy for 155 Cadillac dealerships -Review, critique, and discuss dealership websites, traffic, upcoming trends, and opportunities -Manage and coach multiple teams of Account Managers and Program Specialists to enhance dealership performance and drive results
-Optimize dealer inventory for maximum exposure and engagement through merchandising in both digital and traditional marketing
-Drive engagement and strategic digital communication of all dealership profit centers for both fixed and variable operations
-Communicate and travel pro-actively with GM field teams and assigned dealerships on program progress and performance goals achievement, providing feedback and recommendations relative to Area and program performance.
CDK GlobalAccount Manager-French Canada
Mar. 2013 - Apr. 2015Detroit-Consult closely with General Motors French Canada Dealerships to optimize their website presence and ensure that the website strategy is aligned with their business objectives
-Effectively work with other team members including Digital Advertising Specialists, Email Marketing Specialists, Digital Solutions Managers, Technical Support Specialists and fulfillment partners to develop and execute optimization plans that meet ROI and website enhancement requirements
-Drive regular and positive contact with General Motors Canada Dealerships to review program strategy and performance
-Review monthly performance reports for clients and consult and strategize on optimization plans
-Proactively review websites for necessary content changes or performance improvement
-Evaluate website, SEO and digital advertising performance metrics and identify areas requiring optimization
-Launch and enhance General Motors Canada process improvement activities and initiatives
-Research, monitor and synthesize industry news, trends and local market opportunities
-Manage quality assurance efforts and act as a primary support contact and ensure that all support and technical issues are resolved in a timely manner
-Analyze dealership websites to identify necessary content changes and performance issues, monitor, analyze paid search and display campaigns and make suggestions to optimize performance metrics
ViamediaAccount Executive
Jan. 2012 - Mar. 2014Greater Chicago Area-Maintained Tier 1 and Tier 2 automotive client relationships while creating effective digital ad campaigns
-Ensured dealership compliance with OEM co-op funding programs
-Planned and implemented advertising plans and contracts for automotive clientele
-Aligned market spend with commensurate cable television and digital networks
-Accountable for multiple budgets including traditional video and digital solutions.
-Identified clients’ marketing budgets and move incremental revenues to Viamedia’s cross platform solution, while protecting revenue shares within traditional video and our digital products.
-Created innovative multimedia recommendations that integrate both branding & proof of performance strategies.
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