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Work Background
The Piper Harlow Show on News12+Talk Show Host
Aug. 2023
Lobeline CommunicationsVP of Sales & Marketing
May. 2021 - Jul. 2021NY, LA, San Francisco, Florida
Packet Media, LLCOnline Sales Manager
Feb. 2014 - May. 2014Princeton, NJContract position to launch online sponsored ad campaigns.
NJ.comBusiness Development - Multimedia Executive
Nov. 2011 - Feb. 2013Edison, NJPlanned advertising programs and campaigns. Prepared budgets and submitted cost estimates for promotional programs to clients and prospects. Worked in an online market and social media market. Identified targets of advertising and created campaigns appropriately. Inspected and edited page layouts, advertising copy and design. Ensured that all promotional materials met client specifications. Solicited input from company officials and advertising agencies. Conferred with department heads and staff to discuss contracts, selection of advertising media and the product to be advertised. Consulted with clients to determine customer needs, provide marketing advise and provide technical advice. • Ended 2012 at 151% of goal and 120% for 2013. • Sold digital campaigns on NJ.com including impressions, county
targeting, content ads, Search, mobile and text links, SEO/SEM campaigns and reputation monitoring. • Clients ranging from local retail and restaurants to hospitals (Robert Wood Johnson and St. Peter’s University Hospital). • Secured first Hobby Lobby (national retail store) in Middlesex County for a 52 week contract including Grand Opening.
Harlow PublicityPublicist
Jul. 2007Central NJManage multidimensional campaigns for small to mid sized clients. Maximized clients exposure through placements in all media platforms. Supervised sales teams on a national and and global scale with profits of $20k per/wk. Budget reporting and KPI’s. Responded to requests from the media. Write and edited all content for media presentations. Coach clients in effective communication, reputation management and on-camera interviews. Event planning for corporate parties, fundraisers, product launches and best selling authors. Credits include – Fox 5 News, multiple Bravo Network shows (current and pilot), Dr. Oz, 103.5, HSN.
The Home News Tribune / mycentraljersey.comMultimedia Executive
Nov. 2003 - Dec. 2007East Brunswick, NJUsed software tools including: Genesis 2, Mactive, Ad Boss, Outlook. Decided on customer advertising and marketing needs. Negotiated contracts based on economic value and business solution. Developed new clients. Made presentations to new and existing customers. Participated in regular forecasts. Worked with graphic designers to design ads. Reviewed and proofread all ads. Researched new trends. Increased portfolio revenue. Communicated persuasively.
• Transformed and developed first-time sponsorship as Highland Park’s official media sponsor. • Attracted and retained advertising clients. • Developed marketing plans tailored to the specific needs of individual clients. • Exceed monthly quota for all attaining 167% of goal. • Sold online advertising
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