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Work Background
Clarity Benefit SolutionsDigital Creative Director
Oct. 2023Dallas-Fort Worth Metroplex · Remote· Partners with Product Management as it pertains to overall site and consumer experience. · Ensures that the website experience is in line with the Clarity brand identity and strategic campaign initiatives. · Leads collaboration with branding, web, and portal dev teams to deliver creative solutions. · Partner with the Marketing Director to implement Pardot email marketing opportunities on our various web platforms. · Serves as a thought leader to drive innovation in digital channels and social media vehicles. · Develop and deliver on traffic, customer acquisition, and retention targets that drive Clarity’s financial results.
Clarity Benefit SolutionsSr. Marketing Manager, Design
Feb. 2020 - Oct. 2023Texas, United States
WageWorksSenior Manager, Digital Marketing
Jan. 2019 - Nov. 2019Irving, TX1. Lead the team responsible for managing and directing all efforts involving email marketing campaigns and a rebranding of the public facing corporate website project within corporate communications. This includes collaborating with members of the corporate communications team to optimize website design and strategy to increase website traffic and generate leads. Manage and deliver communications regarding the project to key stakeholders within the company. Consult on how to meet our brand standards and guidelines as needed. 2. Monitor and track campaign, program and project results to report effectiveness and present results to senior leadership. 3. Manage the corporate communications website vendor relationships ensuring compliance with organization standards. 4. Work with vendor “Statements of Work” (SOWs) to ensure projects are within scope and allocated budget. 5. Manage parts of the corporate marketing budget ensuring quarterly and annual forecasts are met and strategic initiatives align with budget projections.
WageWorksCreative Services Manager
Jan. 2018 - Jan. 2019Irving, TX1. Lead a team of designers that developed high quality graphics and provided design support for print, online, email, presentation and collateral materials in support of WageWorks marketing strategy and campaigns. 2. Worked closely with senior management within WageWorks to develop, communicate and implement an effective, company-wide branding architecture. Contributed to the development and standardization of design and style elements that reinforce the company's image by maintaining and organizing brand assets and style guides as well as corporate, sales and consumer-facing collateral. 3. Managed internal and external resources to productively contribute to the creation, implementation, and timely roll-out of branded communications to clients, customers and brokers. 4. Worked with printer vendors to manage schedules and approve print proofs. 5. Responsible for in-house design for print and online marketing, applied corporate branding specifications to ensure work meet corporate guidelines. 6. Managed graphics created for internal and external websites.
WageWorksSenior Graphic Designer
Apr. 2017 - Jan. 2018Irving, TX1. Developed turnkey presentation templates for the organization to use as a source of truth for the WageWorks brand. 2. Mentored junior design staff and onboarded new hires for the marketing team. 3. Worked with internal IT department to create graphics for corportate intranet and external client microsites. 4. Created branded print collateral and powerpoint presentions for clients, customers and brokers. 5. Supported the Client Services and Sales team with collateral creation for annual client open enrollment season. 6. Worked closely with leaders within marketing to develop and standardize design and style elements resulting in a revised corporate brand identity guideline.
IvieGraphic Designer
Feb. 2012 - Jan. 2013
Freelance Graphic DesignerFreelance Graphic Designer
Apr. 2006 - Jan. 2013• Corporate Identity development for small start up companies. • Packaging, signage, brochure, flyers, business card, and various collateral development.
Belkin International, Inc.Graphic Designer
Aug. 1999 - Nov. 2010
Belkin International, Inc.Branding Production Artist
Aug. 1999 - Nov. 2010• Execute art layouts from design concept into final (pre-press) production ready art.
• Develop workflow guidelines to streamline branding team workflow for delivering art files to internal clients.
• Work on a brand guidelines document for global and regional offices to enforce the corporate brand identity.
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