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Work Background
Synergia Consultoria SocioambientalMarketing
May. 2022 - Apr. 2024São Paulo, BrazilResponsibilities: - Develop communication plans and lead marketing campaigns and actions;
- Handle digital marketing and inbound marketing, including news dissemination, campaigns, free materials, monthly newsletters, social media management, and influencer campaigns;
- Organize, produce, and promote product launch events (internal) and participate in events, congresses, and fairs (external), including brand activation actions, supplier negotiation, and budget management;
- Create strategies and communication actions to promote the company's service and solution portfolio;
- Participate in the brand strengthening team and the Diversity and Inclusion Committee, supporting internal and external communication actions related to social responsibility, sustainability, and HR. Key Achievements: - Executive production of the documentary 'A floresta que você não vê,' awarded in six national and international festivals in 2023, bringing international visibility to the company;
- Achieved 300% of the marketing target in 2023, contributing to the company's global goals.
Domo ColabCofounder
Apr. 2019 - Jun. 2024São Paulo, São Paulo, Brazil- Create and validate the business model through client acquisition;
- Plan and execute social and environmental impact actions for clients;
- Implement a work methodology based on the circular economy, creating operational processes and marketing and communication plans for client acquisition;
- Define and review indicators and goals and effectively apply them to projects, compiling results in sustainability reports for clients;
- Provide guidance and training to clients and their employees, supporting the implementation of waste management and sustainability processes and actions. Key Achievements: - Managed over 2 tons of recyclable waste (from collection to correct destination) at events;
- Recognized by the Domo Colab project as sustainable best practices of the UN Agenda 2030, presented at the State Movement (SP) meeting for the Sustainable Development Goals.
AltruSCofounder and CEO
Jun. 2016 - Jun. 2022São Paulo Area, BrazilResponsibilities: - Create, validate, and implement the business model, structuring the business plan, creating KPIs, managing product development, and executing go-to-market strategies and stakeholder relationships;
- Manage and monitor areas involved in the business (technology, finance, marketing, legal, operations, and administration);
- Act as the company spokesperson, conducting interviews, live sessions, lectures, and workshops, and participating in fairs and events;
- Actively engage with the social entrepreneurship and startup ecosystem, focusing on partnerships, business growth, and investment opportunities;
- Raised three investment rounds for product launch, updates, and business traction. Key Achievements: - Semifinalist in Planeta Startup (reality show on public TV), placing AltruS among the top 10 startups out of over 1000 entries, increasing the client base by 30% and attracting new investors. - Raised over 300k in financial resources through the AltruS platform, via donations from companies and individuals, benefiting more than 150 NGOs across Brazil.
TLC Marketing WorldwideBrazil Partnerships and Innovations Manager
Dec. 2013 - Dec. 2014São Paulo Area, BrazilResponsibilities: - Negotiate and manage commercial partnerships and contractual agreements to meet promotional marketing campaign deadlines and deliver the product innovation calendar;
- Lead a team of six partnership analysts and act as the global ambassador for TLC Marketing to external partners;
- Conduct market research and feasibility analyses, reporting to the manager in Portugal and London. Key Achievement: - Negotiated a partnership with a 500 units chain, the biggest of the year for the company, and ensured the renewal of the contract with its biggest client in Brazil.
GafisaSenior CRM Analyst
Mar. 2013 - Sep. 2013São Paulo Area, BrazilResponsible for Gafisa's events and partnerships area nationwide; Interface with event agencies and partnerships to carry out projects in the company's CRM area; Production and execution of Work Status and Key Delivery events and CRM area projects such as "Open House Gafisa" and "House Up Gafisa".
AmbevMarketing and Events Coordinator - NE Regional
Aug. 2010 - Mar. 2012Salvador Area, Brazil- Responsible for the visibility of AmBev brands in events sponsored by the Company throughout Bahia;
- Budget management and event sponsorship negotiation with producers;
- Planning and coordination of promotional actions in sixteen operations in the state. Major Ambev projects: Sauípe Fest 2010/2011. Round Room at Sauípe Fest 2010; Salvador Summer Festival 2011/2012 (Skol and Pepsi actions); New Year's Eve Porto Seguro / Arraial d'Ajuda / Trancoso 2010/2011; "Vaquejada" of Serrinha 2010/2011 (largest vaquejada event in Brazil); Skol Fun platform in Carnival 2011 (blocks, cabins and promotional actions); June platform at São João da Bahia 2011 (the biggest public and private events at São João in the entire interior of Bahia); Salvador's Carnival 2012: Actions by Brahma (official sponsor of the Carnaval) and Skol. Brand visibility, sponsorship of blocks and cabins and the entire package of actions closed with the City Hall.
Grupo A TardeJr Marketing Analyst
Sep. 2008 - Jul. 2010Salvador Area, BrazilPlanning and coordination of promotional actions, production of events for the Jornal A TARDE subscribers' portfolio; Responsible for attracting and maintaining partnerships in the relationship program of Jornal A TARDE, the largest newspaper in Bahia; Negotiation of partnerships to carry out loyalty actions with subscribers.
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