Laura Woodard - Consultant, Opalite Consulting

Feedback from Laura’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Opalite ConsultingConsultant at Opalite Consulting

Jan. 2022Partnered with brands ranging from fashion, beauty, food, and original children's programming to develop public relation campaigns, write business plan for network presentation, and created global marketing campaigns. • Tasked with creating initiatives to drive consumer traffic to Ralph Lauren’s Polo store in the Beverly Center for increased revenue. • Created comprehensive marketing & public relations analysis and strategy to restructure children’s entertainment platform, Giggles and Stardust. Through the implementation of this plan, the G&S team will be able to take their platform to networks for larger distribution. • Developed experiential marketing campaign for Squirrel Brand Nuts to capitalize on Alabama Rush Tiktok national media exposure with Heritage Tailgate Party • Worked with fashion brand Outerknown to bring greater awareness to brand’s co-founders and their mission of sustainability. Additionally, developed national interactive web campaign to create a narrative for their hero product, the “Blanket Shirt.” • Increased personal press exposure for Biba Los Angeles skincare founder, Biba De Sousa, in publications such as Vogue, Elle, Women’s Wear Daily, and Refinery 29.

The Abercrombie AgencySenior Public Relations Manager

Jan. 2021 - Dec. 2022Los Angeles, California, United StatesAs part of Senior Management Team, worked closely with Founder and CEO to create multi-faceted launch and sustaining campaigns for clients such as Griffith Observatory, Cinepolis Luxury Cinemas, Design Collaborative’s Desert Oasis Show House, KYX World, and Rachel Zoe's luxury shopping service, CURATEUR. • Created new business opportunities for TAA with global fashion brands, hospitality group, and a luxury skincare brand as part of ongoing new business outreach. • Conducted daily media outreach, pitched product launch exclusives, press release and media kit development inclusive of all written content as well as curation of accompanying visual assets. • Worked with media such as CNN, Architectural Digest, Los Angeles Times, GQ, Women’s Wear Daily, Forbes, Oprah Daily, USA Today, Editorialist, Harper’s Bazaar, Who What Wear, Brides, and DuJour. • Mentored junior staff in their writing development, client relations, relationship building with media, strategy creation, and overall advancement in public relations.

REALHER Makeup and LYFDirector of Marketing And Public Relations

Jan. 2019 - Dec. 2020Worked with Founder as well as Vice President to provide communications guidance and created activations to build brand awareness and affinity, elevate brand equity, engage new customers, and inspire loyalty for RealHer and LYF Cosmetics. Elevated the brands’ relevance and inspired advocacy by connecting the brands to some of pop culture’s unique and rising talent, as well as identified key collaborations, partnerships, events, and conversations. • Created a collective of VIP/tastemaker/key opinion leaders (KOLs) to drive organic content and serve as unofficial ambassadors; served as liaison between these individuals and the brand. • Identified, negotiated, and managed brand collaboration relationships and served as liaison between brand and talent agencies, managers, etc. • Acted as key contact for crisis and issue response, as well as developed action plans to protect brands’ equity. Led risk assessment and vetting process for talent partnerships and collaborations.

The Beauty Atelier Director of Communications

Jan. 2015 - Dec. 2019Los AngelesDeveloped, executed, and managed Public Relations strategies for beauty brands such as Evian Facial Spray, Olio e Osso, and Regime des Fleurs, as well as pro-artists Lottie, Emily Cheng, and Gio Campora to amplify brand awareness and product/pro-artist visibility. • Maintained extensive media, influencer, celebrity management, and editor relationships across fashion, beauty, lifestyle and film/tv industries. • Developed internal PR processes and workflows in efforts to coach both junior and mid-level talent, optimizing all PR initiatives while growing each team member’s skill set. • Led and executed strategic projects inclusive of product launches, pro-artist masterclasses, and co-branded initiatives. This included budget management, planning, media outreach, and post-initiative reporting. • Secured on-going digital and print coverage in domestic and international media such as Vogue, Harper’s Bazaar, People, Huffington Post, Allure, Elle, Madame Figaro, Popsugar, Hamptons, and Byrdie among others.

Blue Stripe PRManaging Partner

Jan. 2006 - Dec. 2013Greater New York City AreaCreated multi-dimensional annual and seasonal strategies for fashion and beauty clients, including goals and benchmarks within digital and print media, blogger outreach, celebrity initiatives, event planning, collaborations, and influencer relations. Created and implemented successful multi-faceted launch campaigns for clients such as Revolve, Joie, Essie, Superdry, Mike & Chris, Chinti & Parker, Kova & T, BHLDN by Anthropologie, and Call It Spring by ALDO; outreach resulted in extensive domestic and international coverage of clients in key digital and print publications such as Allure, Glamour, Cosmopolitan, Vogue, Harper’s Bazaar, Elle, W, Women’s Wear Daily, Town & Country, Vanity Fair, and New York Times. • Created and implemented most successful digital launch campaign for BHLDN by Anthropologie in URBN’s history securing online, short lead, long lead, and televised coverage. • Secured on-going coverage in Harper’s Bazaar, Style.com, Elle.com, Refinery 29, and Vogue UK for the launch of Chinti & Parker’s collaboration with Gwyneth Paltrow and GOOP. • Full production for Fashion Week from backstage beauty, pre-show concept to post-show wrap-up for events in Bryant Park, Lincoln Center, and other off-site venues.

Citizens of HumanityDirector of Corporate Communications and PR

Jan. 2003 - Dec. 2006Greater Los Angeles AreaExecuted all press activity on behalf of the brand. During tenure with the company, Citizens of Humanity was one of the top three premium denim brands consistently appearing in publications such as W, Elle, Harper’s Bazaar, Vogue, Marie Claire, Vogue UK, InStyle, Vanity Fair, and People. Key Wins included the following: • Worked intimately with celebrities including Natalie Portman, Cameron Diaz, Selma Blair, Cindy Crawford, Jennifer Garner and Kate Moss—as well as their stylists and publicists—to build loyal celebrity relationships for the brand. • Developed inaugural event for the brand at the newly renovated Roosevelt Hotel with a performance by the Citizens Band. Ultimately, one of the brand’s most successful initiatives to date leading to coverage in W Magazine, Style.com, WWD, Elle, E! News, Entertainment Tonight, People, Us Weekly, etc. • As a result of the ongoing relationship with Cindy Crawford, Vanity Fair UK featured Jerome Dahan, designer/owner, and Crawford in a story highlighting designers and their muses.