P'unk Avenue, LLCUser Experience Designer
Dec. 2013 - Jan. 2016Philadelphia, PennsylvaniaManaged user experience and strategy components for significant website overhauls, leading to a high percentage of growth in online activity and enhancement in user reach for clients like the University of Pennsylvania (UPenn), and Franklin & Marshall College.
-Conducted user research through stakeholder interviews, surveys, analytics studies, and collaborative workshops.
-Led cross-discipline teams through synthesis, and developed comprehensive website strategy briefs.
-Executed and delivered a variety of conceptualization outputs such as sitemaps, user flows, wireframes, design principles, and content outlines.