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Work Background
Ampliar MarketingOnline Marketing Executive
Sep. 2022United States, Miami Beach• Manage multi-channel campaigns including SEO, Paid Search, Video & Connected TV.
• Launched PPC campaign resulting in a 35% increase in leads with 18% reduction in CPL.
• Specializing in Healthcare, Education & High-Tech Start-up Marketing for rapid growth.
• Utilize AI to leverage SEO optimization, research & predictive modeling for campaigns.
HealthInsurance.comDirector - Paid & Online Marketing
Apr. 2019 - Sep. 2022Tampa/St. Petersburg, Florida Area · Hybrid• Brand relaunch to Medicare focus with profitability occurring in first year.
• SEO campaigns resulted in a 67% increase in high-value links creating positive ranking gains in the top 5 keywords targeted keywords, valued at over $460 million dollars in lead flow.
• Managed over $400 million in annual ad spend & decreased cost of sale 23% in two years.
Arthur Rutenberg HomesDirector Of Online Marketing
Jan. 2014 - Apr. 2019Clearwater, FLDuring my tenure at Arthur Rutenburg Homes, I managed the online strategy & implementation of their website, Paid Search & SEO programs, gaining national attention and delivering a 40% online lead growth within the first year. I oversaw online marketing & Local marketing for over 40 franchises across multiple states and established a new system for follow up funnel email marketing and automation. In managing all social media campaigns for the company, I helped the regional companies develop brand stories & strategies using video that drove sales leads, including video series and interactive media. Additionally, I successfully developed a packaged video marketing & sales funnel system for the locations to drive ongoing success in niche marketing categories with backlinking and automated content distribution.
BBDO WorldwideDirector of Online Marketing - SEO & New Media
Jul. 2006 - Jan. 2014New York City Metropolitan Area · HybridDrove client brand reputation through Paid Search, SEO & New Media. Integrated offline and digital campaigns, marketing analytics and other related marketing channels and platforms. Build a highly effective marketing team guiding the evolution and growth of client brands.
- Launched online marketing media campaigns for clients and leveraged new media for direct to consumer as well as business to business campaigns.
- Developed multiple marketing campaign strategies & tactical plans utilizing video and online engagement for lead generation and was able to illustrate double-digit sales gains for clients year-over-year. Utilized powerful video & other backlinking strategies to gain fast visibility for new products.
- Managed strategic alliances to position the company as an industry expert, generating a high volume of valuable linkages and securing online partnerships to set a path to double leads within one year.
MultipleEarlier Marketing & SEO Experience
Jul. 1990 - Jun. 2006United StatesEARLIER CAREER:
Online Marketing Director: YOUNG & RUBICAM ADVERTISING
Marketing Director: WINSTAR COMMUNICATIONS
Senior Marketing Manager: CHARTER BEHAVIORAL HEALTH SYSTEMS
Account Executive: TINSLEY ADVERTISING
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