Arthur Rutenberg HomesDirector Of Online Marketing
Jan. 2014 - Apr. 2019Clearwater, FLDuring my tenure at Arthur Rutenburg Homes, I managed the online strategy & implementation of their website, Paid Search & SEO programs, gaining national attention and delivering a 40% online lead growth within the first year. I oversaw online marketing & Local marketing for over 40 franchises across multiple states and established a new system for follow up funnel email marketing and automation. In managing all social media campaigns for the company, I helped the regional companies develop brand stories & strategies using video that drove sales leads, including video series and interactive media. Additionally, I successfully developed a packaged video marketing & sales funnel system for the locations to drive ongoing success in niche marketing categories with backlinking and automated content distribution.