AL Valentini - Marketing Lead, Qudo AI

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Work Background

FreelanceAI Consultant

Aug. 2024United Kingdom• Implement AI SAAS tools to optimize internal processes and safely enhance results for companies • Collaborate with teams to streamline tasks and improve efficiency using AI solutions • Help companies identify AI solutions to drive business growth

QudoMarketing Lead

Oct. 2022 - Jul. 2024London, England, United KingdomGTM SAAS strategy, Marketing Tech stack, B2B strategy, prompt engineering for large document analysis, LLM Chain of Thought and Tree of Thoughts prompting;

MigratefulHead of Marketing & Growth

Oct. 2021 - Sep. 2022London, England, United Kingdom

GYANAGrowth Officer

Jan. 2021 - Aug. 2021

GrantTreeMarketing Director

Apr. 2017 - Aug. 2020London, United KingdomGrantTree is a self-managed, open culture, unique company, whose mission is to create a different way of working, being successful with it and share it with the world. We focus on helping companies that innovate and want to create a different future. The roles that I cover at GrantTree revolve around Marketing strategy, budgeting, planning and team development. I also provide Mentoring and Coaching internally.

Mash MediaDigital Director

Mar. 2016 - Nov. 2016Kingston upon Thames, United KingdomHands-on digital strategy position, both as tech lead and strategist. I created the Digital Department, bringing in a Web Designer and a Social Media Manager, adding to the Email Marketing Manager and Email Marketing Assistant. I led the rebuild of all websites in the portfolio, including 6 magazines, 3 tradeshows, 2 awards, 1 conference, 1 publishing event, 2 directories and 2 satellite events. The events websites have been relaunched twice under my supervision. This included CX optimization, content strategy, responsive design, SEO, creation of new ad inventory and support to the editorial department for digital journalism best practices. Websites are now fully Google-ready and the magazines have peaks of 6 minutes of time spent all across. During this whole process I was both managing the project, leading the resources and working hands-on. I led the complete renovation of the email marketing process, from segmentation to design to implementation, resulting in a complete new approach to email design, which is now responsive. I was the internal digital consultant to the project manager (Operations Director) for the adoption of an Enterprise Solution, called Affino, unifying CRM, CMS, data warehousing, Print Production, Automation, Sales and Finance tools in one cloud platform. I was controlling the end-to-end experience for all the 8 different departments using the platform. I created the online engagement strategy, advocating social media activities, hiring a social media manager and generating results. Doing digital analysis, creating extensive sets of reports, including different levels of analytics including content, traffic, technology, behavior. I provided digital insight to the Events department. They use different third party platform to manage Registration, Floorplans, Exhibitors Manual, Website, Schedule, Meetings and Matchmaking. This included E-mail Marketing, Landing Pages, CRO, PPC, Programmatic, Direct, Social Media and Content Strategies.

Mash MediaWeb Development Manager

Jan. 2015 - Feb. 2016London, United KingdomSee above.

Iniziative Editoriali srlHead Of Digital

Jul. 2012 - Sep. 2014Rimini Area, ItalyIntegration and expansion of the digital products into the Company's business strategy, going from an old school news outlet strongly focused on Radio and TV, to a full digital news outlet, focused on an online portal and digital video content. The main news website was the prioritised web project. Many stakeholders involved. I spent the first part of the time I had assessing and doing an extensive research on digital journalism worldwide, with a selection of key players from all teams. We used Wordpress as a framework. The result was a modern responsive website, adopted by the whole newsroom. Other sectors of activity included: new media research, web marketing, web communication strategies, new media development, TV/radio/web integration, responsive web design, responsive content management, on-line presence management, integrating new media marketing into the business strategy. The specific digital areas I oversaw were Social Media, Web Design and Development, Digital Project Management, SEO, Analytics, Online Advertising and Adoption.

Icaro CommunicationWeb Project Manager

Jul. 2012 - Sep. 2014Rimini Area, ItalySee above.

Icaro TVExecutive Producer

Dec. 2013 - May. 2014Rimini Area, ItalyExecutive Producer for "La Campanella" tv show. 1 season, 16 episodes. TV game show with 14 competing schools.

Cartoon Club - Animation Film Festival and Comic ConHead Of Digital Marketing

Oct. 2010 - Jul. 2012Rimini Area, ItalyLaying down the digital strategy, including overall digital marketing, messaging campaigns, on line presence, content strategy, touch-points, digital press releases, on line press relations, on line community management.

Pazzi CamerieriHead of Marketing

Sep. 2009 - Sep. 2010Italy

Accademia Danza e Musica di Riccione Executive Director

Sep. 2007 - Aug. 2009Riccione, Emilia-Romagna, Italy

Street srl fashion companyBusiness Manager

Jan. 2004 - Dec. 2008Rimini Area, ItalyBusiness planning, marketing research, competitor analysis, business development, stakeholders relations, business analysis, business management.

Street srl fashion companyMarketing Director

Jan. 2004 - Dec. 2008Rimini Area, ItalyDirector of all digital activities: marketing strategy, selection of the platforms, technical solutions, art direction, content strategy and editor. Platforms included 3 different websites, a bullettin board built, e-mail campaigns.

Street srl fashion companyProduct Manager

Jan. 2004 - Dec. 2007Rimini Area, ItalyIn fashion: Research, mood boards, prototypes, models, production optimization, deadlines, budget

Street srl fashion companyFashion Manager

Jan. 2004 - Dec. 2007Rimini, ItalyDevelopment, consistency, coherence, brand adherence, marketing pointers inclusion, selection, stylists management, brand management

Street Srl fashion companySenior Sales Executive

Jan. 2005 - Dec. 2007ItalyPresentation of collection to prospective buyers, sales, post sales relations

International Dance Competion Republic of San MarinoEvent Manager

Jan. 2000 - Dec. 2004San MarinoCO-FOUNDER - Acting as the Operations Director of the event. Went from concept to development. Managed communications, operations, on site management, show direction, logistics, planning, budgeting.

Grimorg WebAccount Manager, Graphic Designer, Web Designer

Jan. 2002 - Dec. 2003Rimini Area, ItalyFOUNDER - Creative agency dealing in web design and graphic design. I managed concepts, communication solutions, advertising campaigns.

Isiway media agency (RSM)Web Developer

Jan. 1999 - Dec. 2002Repubblica di San MarinoPHP development, MySQL management, Informix database management, Unix/Linux servers administration

Isiway media agency (RSM)Online Community Manager

Jan. 1999 - Dec. 2002Repubblica di San MarinoCreating, managing and nurturing online communities for clients. We used bulletin boards, adapted to bespoke requests, but all shaped on the usual form of online forums. We also had IRC channels to have people talk about their common interests around the brands.