Kaylee Conley

Communications / PR Director @Consultant / freelancer

Event Producer💸 MarketingCopywriterCommunications ManagerPR Manager

A dynamic communications professional with a decade of experience in public relations and brand storytelling, Kaylee has excelled in both agency and corporate settings. She has crafted successful campaigns and effective communication strategies for a diverse array of brands, including beauty, food & beverage, fashion, technology, & more. This well-rounded perspective allows her an agile and versatile approach that garners results. Kaylee's expertise lies in crafting compelling media strategies and comms, developing strong brand identities, and implementing results-driven PR plans aligned to brand goals. With her creative ideas and deep understanding of the evolving media landscape, she has consistently elevated brand perception and reached target audiences. Newly working as a consultant, Kaylee most recently led Global PR for Hourglass Cosmetics for four years. Before her tenure in corporate beauty, she honed her skills in experiential marketing, press, and tactical brand communications at a New York City agency. Key clients included Peroni Nastro Azzurro, Belvedere Vodka, Pirelli Calendar, PANDORA Jewelry, Alaska Airlines, Sony Music, & more. Kaylee holds a degree in Journalism from The Pennsylvania State University and brings her passion for the written word, as well as her warm personality, to all her endeavors.

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Work Background

Hourglass CosmeticsSenior Public Relations Manager

Apr. 2022Los Angeles, California, United States• Refining the annual communications strategy and objectives to support business goals. • Establishing results-driven plans with agency partners, managing their execution to secure best-in-class media placements that support brand goals. • Creating compelling PR launch strategies and materials for all new product launches including key messages, launch event concepts, media strategy, talent and make-up artist briefs, etc. • Driving creation of all global PR materials including press releases, toolkits, asset packs, press sheets, talent briefs and event concepts / guidelines. • Cultivating existing and new relationships to strengthen the brands global artistry and tastemaker network. • Developing and managing internal communications plan, inclusive of newsletter content, LinkedIn content, and internal brand milestone announcements. • Partnering closely with Brand Marketing team to support planning of any major events, brand moments, and PR activations, and campaign strategy.

Hourglass CosmeticsPublic Relations Manager

Feb. 2020 - Mar. 2022Los Angeles, California, United States

MissionAssociate Director of Media Relations

Jan. 2019 - Nov. 2019Led press strategy agency-wide, supervising and managing various account teams to guide media approach. Core Responsibilities Included: • Led all press relations across clients and new business opportunities • Developed diverse forms of media strategy, from campaign launches, to always-on press offices • Consistently secured feature stories and mentions around key brand moments • Managed and mentored junior staff by reviewing and editing all press materials, such as press releases, Q+A’s, backgrounders, media alerts, briefing materials, and media lists • Assisted in overall creative branding strategy for new business opportunities CLIENTS: Peroni Nastro Azzurro, PANDORA Jewelry, Pirelli, Sony, Belvedere Vodka, (RED) Charity, Superdry, Bruce Weber, Alaska Airlines, J.Crew, Black Forest, St. Ives

MissionMedia Specialist

Mar. 2018 - Jan. 2019Greater New York City AreaAs an account team’s sole media lead, I alone was responsible for all media strategy and placements for four consumer lifestyle brands.

MissionSenior Account Executive

May. 2016 - Mar. 2018Greater New York City AreaProgressed on an account team for 3 years, learning how to effectively craft and creatively communicate a brand’s message. Touched various campaign elements for a 360 perspective that complements the above. This included: • Ideated campaigns and moments to create buzz and brand-in-hand consumer engagement • Aligned with and managed on-brand talent, media, and event partners • Wrote comprehensive copy for marketing and social materials • Managed clients, as well as external agency relationships (paid media and advertising)

MissionAccount Executive

Sep. 2015 - May. 2016Greater New York City Area

MissionAccount Coordinator

Apr. 2015 - Sep. 2015Greater New York City Area

L.E.R. Public RelationsAccount Coordinator

Oct. 2013 - Apr. 2015Greater New York City Area• Drafted press pitches, media alerts and company press materials • Coordinated and tracked the sample closet • Updated weekly PR agendas, recaps, and media trackers • Monitored all incoming press, comped press clippings and monthly media highlights • Developed and maintained media lists • Actively planned and executed press events • Contributed to pitch angle development and weekly team brainstorms

L.E.R. Public RelationsPublic Relations Intern

Aug. 2013 - Oct. 2013Greater New York City Area• Responsible for all press clipping and formatting • Drafted company blog material based off of all incoming press • Aided Account Coordinator in sending and tracking sample inventory • Thoroughly researched brand opportunities and event collateral, as needed

Donna Karan New YorkMarketing & Sales Intern

Jun. 2012 - Aug. 2012Greater New York City Area• Solely responsible on the sales end to coordinate with PR team to send and track all sample inventory using Fashion GPS • Prepared line sheets, look books, and selling reports and processed orders • Organized and maintained the showroom and sample closets • Secured potential buyers appointments for market trade shows • Assisted in fittings and buyers meetings • Compiled suggestive report to superiors on marketing to a younger demographic