Rachael Biggs - Senior Copywriter, Loreal

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Work Background

Hush CreativeFeatures Writer

Jun. 2014United States · Remote• Produced 60+ high-quality feature articles and short fiction for 16 literary and lifestyle magazines, covering a wide range of topics engaging average readerships of 10-20,000. • Conducted thorough research and interviews to ensure accuracy and depth of content in order to craft compelling narratives that captured reader's attention. • Collaborated with editors to refine and polish the work for the best possible story. • Incorporated multimedia elements into feature articles to enhance reader engagement with an average C2A click through rate of 78%. • Utilized social media and online platforms to promote articles and engage with readers. • Magazine publications include: Adelaide, Angel City Review, Blotter Magazine, Cliterature, Charge Magazine, Dalhousie Review, Defunkt, Door is a Jar, Five on the 5th, Fresh Magazine, Live with Passion, Horror, Sleaze, Trash, Tidelines, Train River Publishing and Waymark Magazine.

Self-employedBest Selling Author

Jan. 2013Los Angeles County, California, United States · Remote•Publication of two best-selling books, including: Yearning for Nothings and Nobodies, (80,000 words, Memoir, 2013) and And I was like November, (40,000 words, Short Fiction, 2023). • Conceptualized, planned and wrote engaging and original fiction maintaining a compelling narrative throughout that garnered critical acclaim on NetGalley, Goodreads and Amazon. • Consistently met established deadlines for manuscript submission and revisions. • Actively engaged in self-promotion and marketing, including author interviews and social media publicity resulting in #2 in Philosophical Biographies, #3 in Literary Satire Fiction #4 in Literary Short Stories and #8 in Humorous Literary Fiction on Amazon.

Aquent/Creative CircleSenior Copywriter and Content Creator

Sep. 2009Los Angeles, California, United States · Remote• Write and edit promotional material including: commercial scripts, public relations, landing pages, product descriptions, direct mail, HR communications, film reviews, celebrity biographies, feature articles and a popular weekly column. • Travel internationally to film sets, conducting on-camera celebrity interviews & press junkets. • Give presentations to clients pitching marketing concepts and proposed execution while collaborating and strategizing with creative teams and leading and editing junior writers. • Clients include: IGN.com, L'Oréal Paris, NYX Cosmetics, Urban Decay, DirecTV, Forever 21, John Fluevog, Apple TV, Kindle, Aritzia, Eveny Technology, Yoyometrics, Jafra Cosmetics, Cushman and Wakefield Ltd., Mexi-go Properties, Biznow, Vipassana Meditation Centre, Kare Clinic and more. • Created 25+ promotional campaigns resulting in a 25-60% increase in sales and generated 300+ pieces of content which received an estimated 5M views.

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