Pam Sabin

Communications Professional/Writer/Blogger @That Copy Cat

💸 MarketingCopywriterCommunications ManagerContent Manager

I rally employees with communications that engage, inform, delight, and influence behavior. A unique blend of expertise spanning industries including hospitality, supply chain, finance, and IT. - Known for humanizing the C-Suite and creating opportunities for employees to bond with a company’s mission, vision, and values. - 15+ years developing strategies, creating content, and delivering brand-aligned internal communications through channels including intranets, newsletters, videos, email, blogs, large-scale events, town hall meetings, and surveys. - Co-authored blogs with C-Suite executives that provided an outlet for candid, transparent, and sincere two-way conversations with employees. - Managed employee communications for companies with more than 3,000 employees including hospitality leader IHG and National DCP, a $2 million supply chain management organization that serves Dunkin’ franchisees. - Created unique corporate narratives that had companies stand out in local and national “Best Places to Work" award submissions. - Produced compelling content to drive employee recruitment in critically understaffed industries such as healthcare, transportation, and hospitality.

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Work Background

KWI CommunicationsCommunications Consultant

Mar. 2021 - Feb. 2022Atlanta, Georgia, United States• Supported client’s internal communications strategies and drove business objective through communications. • Developed written content and provided detailed copy editing to deliver key messages. • Assisted clients through organizational and cultural changes with the development and implementation of clear and consistent communication. • Created and managed content for various channels, including internal intranet site, video scripts, corporate communications and more. • Developed, managed, and executed communications plans to support multiple corporate communications programs, campaigns, and strategies for internal and external audiences.

WestRock CompanyManager, Employee Communications

Mar. 2018 - Dec. 2018• Collaborated with teams across the business, including HR, Procurement and Training to ensure all initiatives were communicated effectively. • Worked with internal clients to identify, write and post feature stories. Developed Employee Spotlight articles that highlighted associates at all levels across the organization. • Collaborated with IT to support the launch of new employee application to bring corporate news to front line employees.

National DCP, LLCManager, Internal Communications

May. 2016 - Jan. 2018Duluth, GA• Enhanced the company’s main communication vehicle by adding employee-focused covers and engaging content featuring NDCP’s great benefits, safety tips, promotions and community outreach efforts. • Executed an internal marketing campaign focused on educating truck drivers of the negative impact of unionizing, resulting in the voted decision not to unionize. • Partnered with Human Resources to implement a program, driven by employee feedback, to recognize service anniversaries. • Broke down silos between departments by creating a giant culture wall graphic that depicted team as superheroes contributing to NDCP’s success. • Created messaging and supported logistics of annual Key Leadership Summit.

InterContinental Hotels Group (IHG®)Manager, Corporate Communications

Jan. 2007 - Mar. 2016• Published a weekly corporate newsletter, distributed to over 3,000 employees. • Worked across the company to identify, write and post feature stories. • Co-wrote a blog from the regional President that reached more than 3,000 employees. • Collaborated with teams across the business, such as Brand Management, Human Resources, Technology and Operations, to ensure initiatives were communicated to employees, including brand campaigns and the launch of new tools and systems. • Managed regional communications for events such as the annual owners conference and Celebrate Service – a week-long celebration to recognize the hard work of employees who work in IHG hotels and corporate offices. • Coordinated entries for “Best Places to Work” awards, including FORTUNE magazine, The Atlanta Journal-Constitution and The Atlanta Business Chronicle.

Children's Healthcare of AtlantaCommunications and Marketing Writer

Sep. 2005 - Jan. 2007• Developed marketing collateral for Recruitment, Human Resources, Fundraising, Rehabilitation and Sports Medicine. • Drafted articles for newsletters targeting donors and volunteers. • Developed and posted content for various service lines on the website. • Partnered with internal clients to develop campaigns to set CHOA apart in the highly competitive healthcare industry.

MirantSenior Communications Specialist

Jan. 2000 - Oct. 2003• Wrote, edited and published monthly employee newsletter with readership of approximately 5,000 and a quarterly newsletter for expatriate employees. • Coordinated with the Environmental Affairs group to create, write and produce the company's Global Corporate Citizenship Annual Report. • Ensured accurate and consistent communication of branding messages to employees during the company's transition to Mirant. • Coordinated the company's United Way campaign and raised more than $425,000 in the Atlanta office.

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