L & F DISTRIBUTORS LLCMcAllen High End Brand Manager
Oct. 2015 - Oct. 2017McAllen, TXLeads the strategic planning process for the Upper Valley's craft beer department based on key consumer insights to enhance current portfolio and improve communication with consumers. Coordinates the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays. Travels internally to ensure the relationship with consumers and suppliers is maintained. Delivers internal and external presentations and tastings regarding new product introductions, marketing materials, and communication strategy.