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Work Background
EvalueserveDirector Growth Marketing
Jan. 2021Raleigh, North Carolina, United StatesAs a growth marketing director at Evalueserve, I have played a key role in defining and implementing the global marketing strategies, covering both online and offline channels to increase brand awareness and drive demand. I am proud to say that through my efforts, I was able to more than double the demand generation funnel for the organization which led to being recognized with the founders club award. I have been responsible for developing, managing, and continuously improving the marketing plan for the organization, as well as analyzing customer segmentation to gain insights that lead to the adoption of our solutions. My work at Evalueserve has allowed me to showcase my skills in marketing strategy and customer analysis, and I am always looking for ways to improve and drive success for the organization.
EvalueserveMarketing Manager
Jan. 2020 - Jan. 2021Raleigh-Durham-Chapel Hill Area · HybridAs Marketing Manager, I am responsible for driving demand for our services through targeted marketing campaigns. I work closely with the sales team to develop and execute a comprehensive marketing plan, and am responsible for analyzing data to track the effectiveness of our campaigns. Key performance indicators for my role include the number of qualified leads generated, the conversion rate of leads to clients, and the overall growth of the company's client base.
EvalueserveSenior Marketing Associate
Jun. 2019 - Jan. 2020Raleigh-Durham, North Carolina AreaWhile at Evalueserve I have been responsible for defining and implementing the worldwide marketing capabilities of multiple business units, covering both online and offline channels to raise brand awareness and drive demand. I have been responsible for developing, managing and continuously improving the marketing plan throughout the organization. I have also been in charge of analyzing the customer segmentation to develop key insights that lead customers to our solutions.
Just Work 360Founder
Oct. 2016 - Jun. 2019Orlando, Florida AreaAs the founder and former owner of JustWork360, I have a proven track record of driving business growth and driving demand through innovative marketing strategies. I started the agency from the ground up and was able to achieve impressive global growth through the development and execution of targeted campaigns across a variety of channels. I successfully managed an elastic workforce, allowing the company to scale and adapt to the needs of our clients. After growing the agency to a global level, I made the decision to sell it. I am an experienced marketing professional with a passion for driving results and have a wealth of experience in managing and growing a successful business.
APACKSMarketing Director
Jan. 2011 - Aug. 20161500 Lake Street Laporte IN 46350While working at APACKS I was responsible for increasing sales and grow the company by positioning the business as a fundamental facet in the packaging machinery industry. I established relationships with key industry partners including trade publications and trade associations. I also lead digital transformation at the organization which led to 50% growth year over year I was able to grow. By implementing online marketing as a way of lead generation. This unique experience allowed me to solve the complicated challenges of business development first hand. I was personally responsible for all of the companies marketing efforts including website development, search engine optimization, social media, sales literature, photography, videography, trade shows, promo boxes and much more.
Key job duties include: • Online Marketing
• Traditional Marketing
• Brand Management
• Lead Generation
• Lead Nurturing
• Search Engine Optimization • Advertising Design
WB MarketingCreative Director
Mar. 2009 - Jan. 2012Goshen IndianaAfter college I was hired as a creative director of a small firm in Goshen Indiana, responsible for a group of both in-house and remote employees. This fast passed work environment was a perfect start to my career. For the first time I was able to apply the skills I learned into practice and the results were extraordinary.
Key job duties included: • Website Development
• Landing Page Optimization
• E-Commerce
• Search Engine Marketing • Social Media Marketing • Google Analytics
• App Development
• Advertising Design
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