The Aquaria Group, IncVP, Head of Business Development
Jun. 2020 - Jan. 2023Atlanta Metropolitan Area · Hybrid* Lead planning, development and implementation of business development and marketing initiatives for a venture backed, mid-stage Executive/Leadership Coaching Firm.
* Development on all aspects of the business including decision making, strategy, product market alignment, and customer acquisition.
* Analyze key metrics, data, and insights from marketing partnership and paid marketing campaigns and iterate accordingly; analytically and critically provide solutions and recommendations.
* Create and conceptualize all aspects of the business development process including sales funnel, procedures, sales collateral, follow-up process, video call procedures and scripts.
* Leverage previous brand and agency relationships to help expand the scope of the business; drive business metrics such as PR, Fundraising, unique activation opportunities, etc.
* Analysis and negotiation of complex partnerships; comfortable with ideation and the implementation of such complex marketing campaigns as it relates to brands.
* Facilitate partnership strategies through organic and paid marketing channels including social, influencer, referral, email, content, display, PR, and events.