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Work Background
Executive Vice President of Business Development and Strategic Partnerships
Goldstrand Media CoExecutive Vice President of Business Development and Strategic Partnerships
Jan. 2024Atlanta Metropolitan Area · HybridIn my role as Executive Vice President, I steer the business development and strategic partnership efforts of our forward-thinking multimedia company. I am deeply committed to fostering growth and innovation, guided by a belief in the metaphysical interconnectivity that binds us all. My leadership is marked by a blend of strategic vision and practical execution, deeply rooted in the understanding that our business endeavors are not just transactions, but a manifestation of divine creativity. Key Contributions: • Strategic Leadership: I spearhead the formulation and execution of comprehensive business strategies, ensuring alignment with our company’s vision and metaphysical values. • Partnership Cultivation: With a focus on transcending traditional boundaries, I cultivate strategic partnerships that are not just commercially beneficial but resonate with our core values of creativity and connectivity. • Market Expansion: I am adept at navigating and capitalizing on market opportunities, viewing each new venture as a journey into the unknown, requiring courage, wisdom, and an understanding of the market’s energy. • Team Leadership: I lead and inspire our team, fostering an environment ripe for ideation and viewing our work as part of a larger, purposeful mission. • Financial Oversight: I manage financial strategies with an understanding of the material aspects of business and an appreciation for the non-material rewards of our endeavors. I hold over 15 years of experience in business development within the multimedia industry, with a background that marries traditional business acumen with a metaphysical and holistic appreciation for the interconnectedness of our professional and personal lives.
Chief Revenue Officer
The Aquaria Group, IncChief Revenue Officer
Jan. 2023United States · HybridThe Aquaria Group (TAG) is a venture-backed, mid-stage Executive/Leadership Coaching Firm focused on holistic healing, spiritual growth, and personal/professional development. As the CRO, responsible for driving revenue growth and overseeing all aspects of business development. Key contributions include: 🔥 Spearheading the development and implementation of strategic revenue generation plans, resulting in a significant increase in sales and profitability. 🔥 Leading cross-functional teams to align product-market fit, optimize pricing strategies, and enhance customer acquisition and retention efforts. 🔥 Establishing and nurturing strategic partnerships with key stakeholders, including FI, ISO, ISV, VAR, and Dealer/Developer networks. 🔥 Leveraging market insights and analytics to identify new growth opportunities, refine sales processes, and drive continuous improvement initiatives. 🔥Providing visionary leadership and mentoring to sales teams, fostering a high-performance culture and ensuring consistent achievement of revenue targets.
Executive Coach, Personal & Professional Development Coach
The Aquaria Group, IncExecutive Coach, Personal & Professional Development Coach
Aug. 2008Greater Atlanta AreaThe Aquaria Group (TAG) believes in an integrated model for healing, spiritual growth, and both personal and professional development. As such, you will be treated as a whole and complete human being, fully capable of reaching your greatest potential. From a developmental perspective, every human being has areas where he or she becomes stifled; stuck in the mud of our own mental, emotional, and financial limits. The goal of TAG is to meet you in your time and area of need and help you to identify and connect with your personal current. 🔥Delivered transformative leadership training, executive coaching, and performance analysis to drive personal and professional growth for clients.
VP, Head of Business Development
The Aquaria Group, IncVP, Head of Business Development
Jun. 2020 - Jan. 2023Atlanta Metropolitan Area · Hybrid* Lead planning, development and implementation of business development and marketing initiatives for a venture backed, mid-stage Executive/Leadership Coaching Firm. * Development on all aspects of the business including decision making, strategy, product market alignment, and customer acquisition. * Analyze key metrics, data, and insights from marketing partnership and paid marketing campaigns and iterate accordingly; analytically and critically provide solutions and recommendations. * Create and conceptualize all aspects of the business development process including sales funnel, procedures, sales collateral, follow-up process, video call procedures and scripts. * Leverage previous brand and agency relationships to help expand the scope of the business; drive business metrics such as PR, Fundraising, unique activation opportunities, etc. * Analysis and negotiation of complex partnerships; comfortable with ideation and the implementation of such complex marketing campaigns as it relates to brands. * Facilitate partnership strategies through organic and paid marketing channels including social, influencer, referral, email, content, display, PR, and events.
Fintech Recruiter/Partner www.fintechstaff.com
Fintech Executive Search ConsultantsFintech Recruiter/Partner www.fintechstaff.com
Jun. 2019 - Jun. 2020Greater Atlanta Area · RemoteLed the recruitment and staffing efforts for a boutique niche firm specializing in fintech and payments. Collaborated closely with clients to deliver top-tier talent, ensuring speed, quality, and cultural fit.
National Accounts Sales Manager - Retail Solutions
MagTekNational Accounts Sales Manager - Retail Solutions
Jan. 2017 - May. 2019Greater Atlanta Area · RemoteSince 1972, MagTek has been a leading manufacturer of electronic devices and systems for the reliable issuance, reading, transmission and security of cards, checks, PINs and other identification documents. Leading with innovation and engineering excellence, MagTek is known for quality and dependability. - Developed and executed comprehensive sales strategies, resulting in significant market share expansion and revenue growth across multiple verticals. - Provided expert guidance on industry best practices, compliance regulations, and security protocols, ensuring customer trust and satisfaction. - Cultivated and maintained relationships with key decision-makers at the CXO level, solidifying long-term strategic partnerships. - Successfully negotiated complex contracts, demonstrating strong business acumen and negotiation skills.
VP of Business Development & Partner Sales Eastern US
UP Solution, Inc.VP of Business Development & Partner Sales Eastern US
Feb. 2015 - Jan. 2017United States- Recruited to build out a dedicated integrated technology team of 4 regional directors, 16 BDM’s, and 8 RMs - Grew revenue 300% from $40M to nearly $140M for 2016. Surpassed quota each year by $5M - $20M - Restructured sales management teams top grading to achieve maximum talent base. - Authored and Delivered SOPs for the Sales Channel and Channel Development Departments. Instrumental in revamping Partner agreements. - Hired and Trained 3 new Regional Directors. Re-trained all Relationship Managers and BD Managers to produce a higher level of performance in their respective regions. - Developed a Direct to Reseller Channel to deliver over 2400 Merchant Accounts from Partners / Software & Hardware Sales. - Created hardware/software SAAS model for distribution through the existing partner channel. - Coached directors/reps with ongoing reviews and performance plans; revamped sales process and presentations - Managed team to 89 approvals per month from 41 approvals with $20 Million in new volume and over $70,000 in new technology monthly - Increased customer retention to 98% by designing and implementing a multi-channel service strategy that promoted exceptional service, guaranteed follow up to resolution and intentionally rewarded loyalty.
AVP of Business Development/Integrated Partners
Mercury Payment SystemsAVP of Business Development/Integrated Partners
Mar. 2014 - Feb. 2015RemoteRetained after Vantiv-Mercury merger to ensure Vantiv's success within new channels by working with developers to increase competitive advantages and attract new resellers and merchants. - --Directed the growth of Point-of-Sale (POS) software developer partners within Vantiv’s core markets. - Worked closely with the Developer Support team to ensure successful completion and certification of their integration with Vantiv’s platform. - Coordinated with the Integrated Development team to ensure successful launch of new integrations that enabled better customer service to existing clients and allowed for market expansion. - Identified and recruited various POS (ISVs) resellers and developers yielding 160% over goal.
Regional Sales Manager
Mercury Payment SystemsRegional Sales Manager
May. 2012 - Mar. 2014Greater Atlanta AreaCultivated and grew existing relationships with resellers and ISVs and employed a strategy to target their customers who were not yet working with Mercury. Conducted sales calls with the Resellers and ISVs. - Managed sales volume for 150+ sales partners throughout the South Eastern US to include Georgia, Alabama, South Carolina, and Tennessee - Grew existing partner dealerships by 187% by targeting their existing base of customers and converting them to Mercury. Thereby Increasing the partner’s sales volume and monthly commissions. - Achieved 320% regional growth in 1 year - Exceeded growth plan by 140% by remaining focused on customer service and embedded sales strategy - Awarded Regional Sales Manager of the year for bringing on 200+ new customers and 40,000,000.00 in yearly volume.
Area Sales Manager
Century Payments, Inc.Area Sales Manager
Jun. 2009 - Apr. 2012Greater Atlanta AreaManaged sales specialists, trained on sales skills, provided merchant pricing, and implemented sales strategy - Utilized “7-Step Approach to The Sales Cycle” and co-authored and delivered a customized industry report “Every Swipe Counts” for the Susan G Komen Foundation. - Responsible for writing half a million in personal production monthly ($6,300,000.00 per yr.) - Coached and developed a high performing team of 12 B2B Sales Consultants - Championed team achievement resulting in 11 out of 12 reps exceeding goal and bonuses or up to $300K. - 2010 & 2011 Presidents Club Winner (Top 1% of Century Payments)
Chief Advisor / Owner
Sovereign Development Strategies, Inc.Chief Advisor / Owner
May. 2005 - Jun. 2009Greater Atlanta AreaA real estate redevelopment, investment, and consulting firm
Financial Center Manager
Wachovia, A Wells Fargo CompanyFinancial Center Manager
Apr. 2002 - May. 2005Greater Atlanta AreaManaged retail sales and service functions. The primary goal was to serve the customers' total financial service needs resulting in greater market share, wallet share and profitability. This was accomplished by creating a vital sales and service organization, promoting teamwork with partners and other corporate departments. Created, trained and coached a successful sales team through the development of staff as a competitive advantage. Responsible for effective staff salary administration and rewards. Developed and administered budgets, business development goals and objectives, staffing models, schedules and performance standards.
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